Today we have launched the new Puredistance website! The old 'black' Puredistance website has served us well for more than one year, but we felt it was time for a change. We wanted more openness. More news.

The heart of the new website is a news blog. Each month we will bring you the latest developments and news about Puredistance. It's only one year ago that we have introduced Puredistance I Perfume to the world and our journey is just beginning.

From start on it has been my vision to develop a fragrance, a concept and a company that will develop in a natural, organic way. And as long as we keep on doing the things we love I am convinced Puredistance will be around for a long time.

We meet a lot of nice and interesting people along the way. If you want to follow us on our journey, you can read about it on this news blog. And apart from news facts we will keep on posting beautiful images and filmclips that illustrate the concept of Puredistance. 

I was pleasantly surprised to read a new review by Sands, a journalist who specialises in fragrances. What's more, I was touched. After 7 years of hard work to turn my original idea into a reality, it felt so good to read such a positive and sensitive article about Puredistance I.

And we were most happy for Annie Buzantian. In the end she created our wonderful perfume and put all her experience and passion in it. This is such a great compliment for her achievement!

If you want to read the review, please visit www.perfumecritic.com (or go to our 'press & info > puredistance in the media' section)