After 5 years of passionate product development, Puredistance recently launched a limited edition Crystal Masterpiece that holds a wonderful perfume: ‘Puredistance I’. This one of a kind Crystal Masterpiece consists of a Crystal Column with a crystal cap made of Swarovski crystal and 24 carat gold. Both the Column and the cap are engraved with a unique number. The result is one of the world’s most exclusive perfumes in a wonderful flacon; limited edition only.

Founder and Managing Director Mr. Vos: “I was inspired by the timeless elegance and beauty of the perfume flacons that were made in the 1920’s and 30’s. There was so much more individuality and eye for detail and quality than today. With the creation of Puredistance my dream came true: a fragrance and a flacon that are truly exclusive and timeless.”

Puredistance has its headquarters in the Puredistance Perfume Lounge in Vienna. The elegance and pureness of the city perfectly match the design of the perfume flacon; a stylish Crystal Column. Furthermore the company shares the philosophy of the Wiener Werkstätte – a movement that flourished in the early 20th. century in Vienna - to focus on timelessly elegant and beautiful design for a select market.

The Perfume Lounge is discreetly located in a uniquely artistic passage only 400 metres from St. Stephen’s Cathedral. A place centrally located in the heart of Vienna, not likely to be found if you don’t know of its existence. A tranquil, private place where customers can relax and sample the perfume as long as they want.

Mr. Vos: “Puredistance is a discreet brand with a reputation for simple purity and true exclusivity. The Puredistance Perfume Lounge in Vienna is a perfect example of this. In this Lounge, designed by the architect Philipp Metternich, clients enter an almost mystical world of calm and chic. People that visit the Perfume Lounge are impressed by the timeless design. Dominant shades of black are perfectly balanced with warm golden ceilings and soft white cushions. Regularly we organise exclusive VIP-Events in the Lounge.

Puredistance is available at selected stores worldwide including, but not limited to world renowned places like Corso Como in Milan, Quartier 206 in Berlin, Taizo in Cannes, the Gallery Lirouage in Moscow and Swarovski's Crystal World in Wattens.