This year Puredistance will introduce two new perfumes. One for men and one for women. And in order to show the high quality and beauty of Puredistance we designed the Puredistance Showcase Centre. An original showcase that is built in-house. Apart from our showroom in Vienna, the Puredistance Showcase will be installed at some of our dealers.

The Showcase Centre can be accessed from each side and serves both as a testing place for our Masterperfumes and as a display for the Puredistance Crystal Columns.

The Puredistance Black Crystal & Gold Column displayed in the Showcase Centre.

As we welcome the entrance of a new decade and look back, we see that the fragrance industry has seen some major changes. One of them a trend towards niche perfumes. Many new (small) fragrance companies tried to find a place at the (over)crowded fragrance market.

Puredistance is one of these companies. Back in 2002 I originally got the idea for Puredistance and 7 years later the introduction of Puredistance I Perfume was a fact. At that time - early 2008 - we did not yet know our timing was far from ideal.... shortly after we had introduced Puredistance to the world, one of the worst economic crisises ever hit that same world!

Luxury was hit hard. Long established brands suffered. What to think of new luxury brands! Fortunately Puredistance has not only survived the past two years, but what is more, we did well. We enjoyed fantastic feedback from our customers and nearly all leading luxury stores and perfumeries in Europe welcomed us and found a nice place for our products.

Thanks to them - and all those customers that were not afraid to try out something new - we are looking to the future with great confidence. So let's start the new decade in a positive way. May your coming New Year be filled with unforgettable experiences!