As of now Puredistance is also available in Australia. Luxury Goods Australia will sell Puredistance in their new concept store, Vendome Woollahra in Sydney. Apart from Puredistance, they will stock some of the most luxurious brands from around the world, including jewellery from the House of Boucheron and Vertu phones. Luxury Goods Australia will also act as our exclusive agent for Australia and New Zealand.

Promotion during an event in the Observatory Hotel in Sydney

The first perfumerie that signed up to sell Puredistance in Australia is Peony in Melbourne. Peony Melbourne is a boutique perfumery which stocks a large range of exquisite Australian, French and other international perfumes. For true perfume lovers, Peony Melbourne holds regular perfume workshops at the boutique Lyall Hotel in South Yarra.

Peony Melbourne also offers a special consulting service just for brides and helps them choose the right fragrance to wear at the wedding. Since we have more than once received remarks on the 'bridal nature' of Puredistance I Perfume and the matching Crystal Column we feel our brand is in very good hands!

This weekend I visited London for two reasons. First to visit the Perfume Diaries, the perfume exhibition at Harrods and secondly to see a larger than life Puredistance Promotion at the elevator doors in Harrods.

I really enjoyed the exhibitions that paints a clear and beautiful picture of the development of Perfumes. Each decade, encased in its own spacious cubicle, displays a collection of original bottles, documents, recipes and things of interest. As a collector of Perfume Bottles from the 20's and 30's I discovered some beauties that were new to me. And more than ever I felt determinated to continue only creating high quality, timeless Puredistance perfumes without looking at trends and never following the fashion of the day.

Perfume Diaries Exhibition in Harrods

Seeing 'our' elevator doors was a great experience. What is normal for the luxury powerhouses; to expose their products everywhere and anytime, is exceptional for Puredistance. We almost never advertise; we don't have have the budget for it (more accurate is to say we CHOOSE not to have the budget for it). We base the growth of our company almost entirely on mouth to mouth advertising. But the view of our Master Perfume Collection on the Harrods elevator (that leads up directly to the 5th. floor where Roja Dove's Haute Parfumerie is our exclusive retailer in the UK) felt like a milestone in the (short) history of Puredistance

Puredistance Master Perfumes at the elevator doors of Harrods