Paula - founder of Absolut'ly in Brussels

Recently a new niche perfume store opened its doors in Brussels: Absolut'ly. The perfumery is located in the chic Galerie Louise and close to Avenue Louise where all major fashion labels are present. The store offers a refined selection of niche perfumes that are hard to find in Belgium.


Puredistance Master Perfumes very nicely displayed

Puredistance is proud to be one of the highlights in this store. Not only because the style and elegance of Absolut'ly match the visual DNA of Puredistance, but maybe more importantly because Paula and her assistant give such great service and treat all customers in the same friendly way. If you happen to be in Brussels, please do visit Paula and her staff!  (The address you find here).


Paula considers Puredistance ANTONIA as her favourite fragrance

Recently the Puredistance Master Perfume Collection was introduced by very selective niche perfumeries in Paris, Barcelona, Madrid, Vancouver, Los Angeles and now in Brussels. Our goal to be represented by not more than 100 select stores IN THE WHOLE WORLD is still years away, but we are slowly (and beautifully!) getting there.

About exclusivity in general I like to add that various perfume brands that call themselves 'exclusive' and sometimes even 'niche' sell in 50 stores or more in ONE CITY ONLY… whereas Puredistance  will often sell through only ONE STORE in the whole country…. therefore we feel we can label our products in all honesty as TRULY exclusive.


Puredistance Display in the window of Absolut'ly