What is the meaning of exclusivity today? Even the biggest luxury powerhouses that sell their fragrances on virtually every streetcorner promise 'Exclusivity'...

And more and more small niche perfume brands use distributors that in general only have one goal: to sell as much as possible.... I have visited websites of so called 'exclusive perfume brands' that suggest they are available only in classy perfumeries, while in reality their products are also sold in many mass department stores and through fragance discounters...

As a result more and more people ask us how true OUR 'Pure Exclusivity' slogan is. I am proud that I can tell them that Puredistance is one of the few perfume brands that REALLY is exclusive. ALL stores that sell Puredistance worldwide are listed on our website. (Right now only 20 stores worldwide). Unlike nearly all other perfume brands we don't use any distributors in Europe. We prefer to deal directly with a small selection of stores that really understand Puredistance and have the time and the passion to give the customer the right service and information.

So if you buy Puredistance, you can be assured you wear one of the most exclusive perfumes in the world. You have my personal guarantee for that.

It is always nice to read what other people say about PUREDISTANCE. Journalists, Bloggers, Perfumeries and of course our Customers. In the next month we will open a new part on this website where you can read some of the feedback we get.

Recently we added Aus Liebe zum Duft to our selection of dealers in Germany. This perfumery - selling also online under the name 'First in Fragance' - is managed by George Wuchsa and gives a truly exceptional customer service. Their love for perfume is reflected in the poetic and emotionally intelligent way they describe the fragrances they sell. What do they say about Puredistance?

"Puredistance, the name alone conjures up a vision of luxury and beauty, but Puredistance is more, much more. A sublime, one could even say philosophical creation that transcends the boundaries of common pulchritude; a creation possessed with inherent grandeur suffusing a magic that fills us with wonder and awe. The Perfume
 Puredistance represents grace and femininity and therefore absolutely classic and timeless, far from any fashion trends. The perfume is a testimony of high-quality ingredients and the traditional perfumer’s art. Redolent in its expression to an intimate aura that merges with the skin that similar to a favourite piece of jewellery or clothing - the colour of the perfume alone is suggestive of cashmere or silk - reflects the character of the wearer. Present, reserved and precious - "understated elegance", the essence of Puredistance.

The fragrance’s expression is in perfect synthesis with the design vocabulary of the base-flacon, which can, according to individual taste, be perfected by the crystal flacon which transforms the fragrance into a portable piece of art in every respect."

Well chosen words... Could it be that the vicinity of the idyllic town of Heidelberg is the inspirational secret of George and his team? With such thinkers around we don't need any marketing agency! (Which we never had anyway).

George Wuchsa from Aus Liebe zum Duft

Only the best materials, handmade, very original and sometimes strange or 'different': that is Haute Couture. Fashion as Art. Equally, in some cases perfume can be regarded as Art: Haute Parfumerie. Definitely what PUREDISTANCE aims for.

We asked the fashion designer and illustrator Gabriel Conroy from Aspen to do some fashion illustrations for PUREDISTANCE that resemble the elegance and style of our fragrances (yes, we say fragranceS, because soon we will release two new perfumes!) The original artwork will find a nice place in the Puredistance Perfume Lounge in Vienna. We are very pleased with the results, thank you Gabriel!

Gabriel Conroy

The PUREDISTANCE International Evening in Milano was a great success! In the Sheraton Diana Majestic Elena Sopadzhieva and Veronika Siniavskaia hosted on behalf or PUREDISTANCE a small and intimate event in the Black Label Room.

Among the guests were some of our dealers, press and close friends of PUREDISTANCE. Below some photographic impressions made by Veronika.

Lianne Tio from Lianne Tio Parfums and Elena Sopadzhieva

Reading the Story of PUREDISTANCE

Great service and support from the Diana Majestic - Grazie Mille!

Veronika Siniavskaia

PUREDISTANCE Crystal Colums on display

PUREDISTANCE I Perfume Spray

This weekend part of the Puredistance team participated in a fragrance exhibition in Düsseldorf, while the rest of the Puredistance team hosted an 'Puredistance International Evening' in Milano. Most of the people we met in Düsseldorf were true perfume lovers, so we did enjoy our weekend a lot. Reactions on PUREDISTANCE I Perfume were in line with the reviews we got from perfume critics: 'understated elegance' was a phrase mentioned more than once.

It was good to have the time to explain our visitors the special 'magic' of PUREDISTANCE I; unlike most perfumes PUREDISTANCE I changes after 1-2 hours into a subtle, sensuous skin scent that is close to the wearer. As the maker of the perfume - Annie Buzantian - puts it: "When I leave a room my fragrance should leave with me'.

Anne-Marie Kapiteijn and Ninja Andritter-Witt

PUREDISTANCE I Perfumespray on display

Last week PUREDISTANCE was present at the Moscow Ball in Vienna. The next evening we hosted the official Moscow Ball Afterparty in the Puredistance Perfume Lounge. A select group of guests enjoyed the intimacy and privacy of the Lounge.

Puredistance Crystal Column 'Crystal & Gold' on display - made by Swarovski exclusively for PUREDISTANCE

Afterparty Moscow Ball Vienna in the Puredistance Perfume Lounge

Last week the first PUREDISTANCE INTERNATIONAL EVENING took place in the Puredistance Perfume Lounge. The Lounge is a well kept secret in a small, beautiful shopping arcade in the first district of Vienna.

The idea of the International Evening is that people from all countries can meet each other in an intimate, friendly place. In such a setting - with a nice glass of wine on the house - we hope nice people will meet each other and enjoy the evening. Our way to contribute to Human Warming. The next Puredistance International Evening in Vienna will be held on Thursday March 18th.

Some reactions from the guestbook:

'Dear Puredistance Ladies, It was a wonderful evening, splendid atmosphere, excellent food and we have to come back again' - Love, Elisabeth

'Puredistance is Simplicity  & Pure Love' - Alex

'Greetings, Real Nice evening, great people, great perfume' - Jasper

'Hello unique world, I am glad to be a part of this unique product. Love the things which are simple & unique. Completely lifts my personality. I love your products and your hospitality' - Diana

'Excellent soiree et enjoyable perfume. We expect La Fragrance Homme' - Charles

'Dear Elena, what an enjoyable evening. The highlight of my day. Thank you so much for the invitation' - Thomas

'Che bella serata' - Alex

Puredistance Perfume Lounge - First District Vienna

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Elena Sopadzhieva, the host of this successful evening

Puredistance will be present at stand no.33 at the Global Art of Perfumes Fair. On the afternoon of 26 March, the fair is open to international specialist and consumer press; on 27 and 28 March to distributors and perfumery dealers and, on 28 March, the doors will also be open to members of the public interested in fragrances.

We will display the exclusive Puredistance Crystal Columns (made by Swarovski exclusively for Puredistance) in the recently designed Puredistance Showcase Centre. For visitors that like to sample Puredistance I Perfume we have the cute little Mini Giftbox that includes 1 ml. pure perfume. We welcome all visitors to come to our stand and discuss perfume, beauty and life!

The highlight of the congress will be the appearance of the world-renowned trend expert, Lidewij Edelkoort. Li was born in the Netherlands and moved to Paris at the age of 25. And never looked back. Which reminded me of someone else from the Netherlands who also moved to Paris (in 1900) and had good taste too: Kees van Dongen, one of my favourite artists. His work is elegant, stylish and 'light'. He didn't take life too seriously and enjoyed it as much as he could.

Kunsthandel Juffermans in Utrecht is specialized in the graphic work of Kees van Dongen. Juffermans is the writer and publisher of the 'catalogue raisonné 'KEES VAN DONGEN-THE GRAPHIC WORK'.

Painting by Kees van Dongen


Menu card for 'Diner a Biarritz, Au Miramar' - Kees van Dongen