Many times people ask us who created PUREDISTANCE I Perfume. And every time we tell this amazing story: the story of Puredistance.

"Master Perfumer Annie Buzantian - based in New York and one of the leading perfumers in the world - originally created PUREDISTANCE I as her own personal perfume. But by chance (or predestination?) someone showed her Puredistance; a fragrance concept created by Jan Ewoud Vos. She immediately froze... staring at the Puredistance presentation in front of her... The whole idea of Puredistance exactly matched the feeling she had when she was composing her own personal fragrance!

Even more incredible: the two concepts were inspired by exactly the same picture both creators had taken out of a magazine... It was her wish then to share her own personal masterpiece with the world. PUREDISTANCE I Perfume was born."

Instead of launching a new fragrance every month or every year Puredistance only sells one perfume: PUREDISTANCE I Perfume. We rather have one top quality 'classic', than 10 'so so' fragrances. And if we may believe many leading perfume critics, PUREDISTANCE I has the potential to indeed become a future classic. We hope it will and work day and night to bring it to the right places.