Part of Donna's review of PUREDISTANCE I Perfume you will find below. For the complete review please go to our press, info and images section or read it online at www.examiner.com

"Puredistance I is nominally a floral/ozonic fragrance, but it is so seamless that it’s nearly impossible to separate the notes from each other. The top notes are said to be ozone, cassis, neroli Bigarade (bitter orange) and tangerine flower, and yes, I can smell that hazy brightness that marks a citrus white floral of that style, yet it is without any animalic character or over-the-top sweetness. Heart notes are magnolia, rose wardia, jasmine, parmenthia (I have no idea what that is either, so don’t feel bad) and mimosa, and I can smell the hallmarks of these florals, yet they are as one, streamlined and abstracted and light as air yet unfading as the scent develops due to being intertwined with synthetic aqueous accords.

The unobtrusive base notes are there to keep it anchored, but if I were not told what they were I couldn’t even guess, and I would be surprised when I did discover the secret. I might venture to say it had white musk, which it does; I would not even think of amber or vetiver, but that’s part of it too. I found that this fragrance develops only to a certain point and then hangs in suspended animation, at least on my skin, never really getting to a true drydown. The ozonic and other synthetic components seem to have a cooling effect over the entire composition, so the amber’s warmth never completely emerges. Its development is like a Möbius strip, with elements emerging, receding, and then reasserting themselves just when you thought they were gone.

Although this fragrance is truly unique, its structure is related to the original abstract floral, Chanel No. 5, which I have never warmed to because I can’t get past the powder overdose, not being a fan of most powdery perfumes. Puredistance I is somewhat like Chanel No. 5 with just the faintest ghost of powder; both contain a good dose of neroli in the opening, jasmine in the heart and vetiver in the base. If the Chanel smelled like this I would have been wearing it a long time ago. I don’t usually care much for ozonic scents either, but in this fragrance it’s not overdone as it almost always is in less well done compositions, when it’s supposed to smell like the ocean but usually fails miserably, ending up harsh and metallic. Not in this perfume – it’s what ties everything together, a cool, columnar scent that matches the gorgeous bottle. Lasting power is very good for a floral blend with not much of a base."

Puredistance introduced the Black Crystal Column at the Fragranze Event in Florence. Reactions were positive. Many store owners of mainly Italian perfumeries visited our stand and tried PUREDISTANCE I Perfume. Feedback was great. Peope loved the perfume instantly.

During our stay in Florence we stayed at the Granduomo Charming Accommodation. We can heartily recommend these stylish appartments with the friendliest and best service imaginable.

We used the beautiful city of Florence and the elegant appartments we stayed in to organise a photoshoot with Egija Zviedre. In the upcoming weeks we will publish some of the new images on this website.

How do you present a 2750 Euro Crystal Column in a perfumery or department store? For a while we struggled
with this question. And so did most of the stores that sell PUREDISTANCE I Perfume. Basically the Crystal Column belongs in a jewelry store...  But if people want to buy an exclusive fragrance, they don't visit a jewelry store.

So we developed the 'Puredistance Exposition Cube'. Below you see the first pictures of the prototype. Made from high quality, clear acrylic glass the Exposition Cube allows a perfect view of our products and is easy to use in stores or at events.

Puredistance Black Crystal & Gold Column

Our range of Crystal Columns are exclusive accessories to the PUREDISTANCE I Perfume Spray (see picture below). They are made to perfectly hold (and hide in case of the Black Crystal Column) the PUREDISTANCE I Perfume Spray.

PUREDISTANCE I Perfume Spray in classic white giftbox

Puredistance Clear Crystal & Steel Column