Puredistance will be present at stand no.33 at the Global Art of Perfumes Fair. On the afternoon of 26 March, the fair is open to international specialist and consumer press; on 27 and 28 March to distributors and perfumery dealers and, on 28 March, the doors will also be open to members of the public interested in fragrances.

We will display the exclusive Puredistance Crystal Columns (made by Swarovski exclusively for Puredistance) in the recently designed Puredistance Showcase Centre. For visitors that like to sample Puredistance I Perfume we have the cute little Mini Giftbox that includes 1 ml. pure perfume. We welcome all visitors to come to our stand and discuss perfume, beauty and life!

The highlight of the congress will be the appearance of the world-renowned trend expert, Lidewij Edelkoort. In the beauty industry, Studio Edelkoort's has developed concepts and beauty products for Estée Lauder, Lancôme, L'Oréal, Shiseido, Dim, and Gucci. Li announces the concepts, colours and materials which will be in fashion two or more years in advance because, "there is no creation without advance knowledge, and without design, a product cannot exist."

Lidewij Edelkoort

Often I have come across Lidewij's name in various publications. Today I read more about her and discovered that she was born in the Netherlands and moved to Paris at the age of 25. And never looked back. Which reminded me of someone else from the Netherlands who also moved to Paris (in 1900) and had good taste too: Kees van Dongen, one of my favourite artists. His work is elegant, stylish and 'light'. He didn't take life too seriously and enjoyed it as much as he could.

Kunsthandel Juffermans in Utrecht is specialized in the graphic work of Kees van Dongen. Juffermans is the writer and publisher of the 'catalogue raisonné 'KEES VAN DONGEN-THE GRAPHIC WORK'.

Painting by Kees van Dongen


Menu card for 'Diner a Biarritz, Au Miramar' - Kees van Dongen

Puredistance will be around in Düsseldorf and Milano from March 26 till 28. During these days - Friday, Saturday and Sunday - Düsseldorf hosts the Global Art of Perfumes Fair while in Milano the Esxence takes place. Both events present a large variety of well known and lesser known fragrance brands.

If you visit one of the two events (or if you are a real perfume fanatic maybe both!), we will gladly give you a little present while you are in town: the Puredistance Mini Giftbox with 1 ml. pure perfume. To qualify please send us an email at vienna@puredistance.com with your name and address and the place you will be visiting (Düsseldorf or Milano). We then will put you on the list of people that qualify for this free gift and inform you where you can collect it during these days.

What is more, the first ten people will get an invitation for the Puredistance International Evening. An informal Get Together on Saturday Evening March 27. The evening will be held in an intimate setting in the heart of Milano. The goal of this evening is to bring nice people from various countries together. With a  good glass of wine on the house!

Renate, Veronika and Elena Sopadzhieva during the Luxury Please Event in Vienna.

Free Puredistance Minigift Box if you are around in Düsseldorf or Milano from March 26-28.