14
September 2017

True Exclusivity – Puredistance in Italy

The Puredistance Showdesk
Puredistance is one of the few remaining Perfume Houses that still offers True Exclusivity

One of the many benefits of being an exclusive perfume house is travelling to Italy to meet perfume lovers from all over the world during one of the artistic perfumery events that are yearly held in Milan and Florence. This week we met in Florence with various specialised perfumeries that represent our brand. Our message was an old one, but today more valid then ever: Puredistance still stands for ‘True Exclusivity’. 

In today’s world of fragrances, where big luxury powerhouses rule, it seems we have become a rare bird, which is something we cherish. It is our wish to continue creating understated elegance and timelessly beautiful Perfumes, hand in hand with true exclusivity. The best proof of this exclusivity is the fact that less than 100 carefully selected perfumeries in 35 countries are authorised to sell the Puredistance brand. This kind of exclusivity is hard to find today: many companies promise it, few deliver.

Cécile Zarokian, perfumer of Puredistance SHEIDUNA
Cécile Zarokian, one of the best perfumers in France and according to many (and us) the best dressed perfumer of the world!

We met Cécile Zarokian in the Montebello Splendid Hotel in Florence and spend a lovely evening with her. Cécile created Puredistance SHEIDUNA, and a second Puredistance Perfume with her signature is in the making. The launch is planned for November 2019. We like to take our time and never rush; we feel time is on our side.

Nele Tammiste of Puredistance
Nele Tammiste, international sales manager of Puredistance feeling at home in the beautiful interior of the Montebello Splendid

Puredistance Founder Jan Ewoud Vos together with Giovanni, Lia and Virginia of Sacro Cuore Bologna
Jan Ewoud Vos having dinner with the ’Sacro Cuore Famiglia’ in Bologna: Giovanni, Lia and Virginia. With less than 100 perfumeries in 35 countries that sell Puredistance we are able to connect to nearly each of them personally. ‘Less is more!’

Puredistance DNA
Puredistance DNA

05
September 2017

Leather Atelier ‘Reyne Leder ‘ in Gent

Puredistance traveled to Gent to visit Guy Reyné of Leather Atelier Leder Reyne, where our 100ml leather holders are handmade.
 
The workshop at Leder Reyne
The workshop at Leder Reyne
We got a small tour in the workshop and got to meet Guy his colleagues, who were working on the leather holders for Puredistance.
 
Leather holders in the making
Leather holders in the making
Their team is small, dedicated and personal, just like Puredistance.
 
100ml Puredistance M Perfume in its leather holder
Close up of the stitching of the 100ml leather holder. Every step in the creation of the leather holders is done by hand!
 
The making of Puredistance BLACK leather holders
The making of Puredistance BLACK leather holders
Guy showed us the leather holder colour we will use for Puredistance WARSZAWA, which is beautiful.
 
Puredistance WARSZAWA leather
Puredistance WARSZAWA leather
Big thanks to Guy for our already many years-long cooperation!
 
Guy Reyne with his son, holding Puredistance BLACK
Guy Reyne with his son, holding Puredistance BLACK
01
June 2017

Puredistance discovery event in Japan

La Parfumerie Tanu presents Cabaret LPT vol. 5 'Puredistance on tour Tokyo'
La Parfumerie Tanu presents Cabaret LPT vol. 5 ‘Puredistance on tour Tokyo’

Puredistance traveled to Tokyo, Japan! Together with Sachi of La Parfumerie Tanu, we organized an event  full of Puredistance discovery in a small book cafe in Tokyo: Fumikura.

Shizu, sister of Sachi, welcoming our guests at the reception
Shizu, sister of Sachi, welcoming our guests at the reception

Guests are welcomed at the reception by Shizu, the sister of Sachi! We offered a limited amount of our perfumes for sale to our guests.

A beautiful and humble set-up of the full Puredistance Master Collection
The full Puredistance Master Collection, including brochures & the Puredistance Book

A beautiful and humble set-up of the full Puredistance Master Perfume collection, complete with a red rose.. Everyone got a  chance to view our products and spray all perfumes.

Fun slide of Puredistance OPARDU during the test-presentation
Fun slide of Puredistance OPARDU during the test-presentation

 

Nele Tammiste of Puredistance & Sachi of La Parfumerie Tanu
Nele Tammiste of Puredistance & Sachi of La Parfumerie Tanu

Sachi presenting Puredistance (all in Japanese) by means of a presentation displayed on the wall of the cafe. The presentation also included music, and Sachi’s wonderful spirit and enthusiasm!

Our audience enjoying Puredistance WHITE on handmade blotters
Sachi presenting Puredistance WHITE to the audience

Curious guests smelling Puredistance WHITE, on handmade perfumed blotters.

A sake specially brewed for our event by Fumikura
A sake specially brewed for our event by Fumikura

 

Maki, Iris Vos & Nele Tammiste of Puredistance
Maki, Iris Vos & Nele Tammiste of Puredistance

After the Puredistance presentation there was chance for talk, while enjoying a super-tasty sake, brewed by Fumikura themselves. It was our pleasure to answer all questions and talk about Puredistance perfumes with all the guests.

Lovely guests enjoying Puredistance perfume
Guests enjoying Puredistance perfume

 

Group photo!
Time for a group photo!

We like to thank all the guests that visited us in Tokyo, hopefully you enjoyed it as much as we did. We had an amazing time. Japan definitely has gotten a special place in our hearts. Special thanks to Sachi for organising a truly special event and presenting us in such a remarkable way.

25
May 2017

Puredistance celebrates its 10 year Anniversary

Puredistance Founder Jan Ewoud Vos with Puredistance BLACK
Puredistance Founder Jan Ewoud Vos with Puredistance BLACK

15 years ago I had a dream. A dream about a naturally beautiful lady that created distance through her purity: ‘Pure Distance’. I took the bold decision to try to build one of the world’s most exclusive Perfume Houses. 10 years ago half of my dream came true: Puredistance 1 Perfume was launched. Now, ten years later, the other half of my dream has come true. Worldwide Puredistance is considered as a very special brand that offers one of the world’s most exclusive and beautiful Perfume Collections. I deeply owe my team, our suppliers, all bloggers and our fans and customers for their invaluable input, support and positive energy. Without you I still would be dreaming.

Puredistance illustrations by Robin Keupink
Puredistance illustrations by Robin Keupink

Puredistance is celebrating its 10th Anniversary this year, a very special milestone to reach! All of our perfumes are still assembled by hand by our team, and our team still is small, fun, professional and personal. 

The special Puredistance 10-year Anniversary cake!
The special Puredistance 10-year Anniversary cake!

 

Nele Tammiste and Mary Gooding taking the first bites out of the Puredistance 10-year Anniversary cake!
Nele Tammiste and Mary Gooding taking the first bites out of the Puredistance 10-year Anniversary cake

For our 10 Year anniversary we had a special Puredistance cake made. And it is our intention to repeat this every 10 years. Again with a small and independent team. In a world where the word exclusivity has lost its meaning because of corporate take-overs, we will do everything to stay independent, original & personal. Small is beautiful!

Puredistance Master Perfume Collection
Puredistance Master Perfume Collection

In 10 years we created a sophisticated perfume collection of 8 perfumes. From our humble beginnings to this day, our Perfumes have been praised by bloggers, journalists, customers and fans. Something we are very proud of! Without all of you we would never have been where we are today. Thank you for making the Puredistance story such an amazing one!

The Puredistance Team
The Puredistance Team enjoying the 10 year Anniversary cake

Puredistance 10 Year Anniversary
Puredistance 10 Year Anniversary Card

13
December 2016

ALL THE WAY FROM TOKYO

Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand
Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand

Every now and then people from far away countries visit the Puredistance church (our headquarters) in the north of the Netherlands. Last September we welcomed Sachi, one of the few perfume bloggers in Japan. (Her blog is La Parfumerie Tanu) It was her dream to meet the Puredistance team and she travelled all the way from Tokyo to Groningen to see us.

Japanese perfume blogger Satchi visiting the Puredistance headquarters in Groningen
Japanese perfume blogger Sachi visiting the Puredistance headquarters in Groningen

<span style="color: #808080;">If we can we always host our guests in a charming hotel nearby in the special 'Puredistance Suite', with a stylish gold and white interior</span>
If we can, we host our guests in a charming hotel nearby in the special ‘Puredistance Suite’, with a stylish gold and white interior

We had arranged the Puredistance suite for her (in the appropriate Puredistance white and gold colour scheme) and after showing her the way we work, we enjoyed a great dinner together. When we think of Sachi we can still feel her positive and warm spirit. People like Sachi are ALWAYS welcome!

Mary Gooding from Puredistance showing Japanese perfume blogger Satchi the beautiful town of Groningen
Mary Gooding from Puredistance showing Japanese perfume blogger Sachi the beautiful town of Groningen

Early in the morning Satchi has to leave us and even the cat felt sad.... (picture taken by Satchi herself)
Early in the morning Sachi left Groningen and this is one of her last memories  (picture taken by Sachi herself)

We really hope to see Sachi again, if not in Groningen then maybe in Tokio!

20
October 2016

SUCCESSFUL PUREDISTANCE PERFUME EVENT IN KUNMING, CHINA

tamara vos presenting the new sheiduna perfume in kunming in china
Tamara Vos presenting the new SHEIDUNA perfume in Kunming in China

Saturday October 15th. Jan Ewoud Vos and his daughter Tamara, along with the team of the 13th. Note and Ma Studio, presented the new SHEIDUNA fragrance to a group of Puredistance customers and Perfume lovers in Kunming, in China.

puredistance perfume event in kunming in china launching sheiduna
The people from the 13th. Note and Ma Studio relaxing, ready with the preparation of the event

jan ewoud vos presenting the new sheiduna perfume in kunming in china
Relaxing before the event starts

Puredistance is sold in more than 30 countries and we take great pleasure and pride in noticing how people all over the world appreciate the unique qualities of our Perfumes and our brand.

puredistance perfume event in kunming in china launching sheiduna
The first Perfume lovers come in to attend the event

puredistance customers attending a perfume event in kunming in china
All guests are seriously interested

Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes
Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes

jan ewoud vos presenting sheiduna in kunming in china
Jan Ewoud Vos explains why Puredistance is a TRULY exclusive brand

jan ewoud vos and tamara vos: father and daughter
Proud father and daughter

organisers puredistance perfume event in kunming in china
After the event: the organisers and their support team are happy and satisfied

10
October 2016

PUREDISTANCE SHEIDUNA PRE-LAUNCHED IN BOLOGNA

Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna
Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna

Two days before Pitti Fragranze in Florence started, we pre-launched SHEIDUNA in Profumeria Al Sacro Cuore Profumeria in Bologna. For many years Giovanni and Lia run one of the most respected and selective perfumeries in Italy. Also for many years they love the Puredistance brand and we certainly love them too!

At Puredistance we believe in true exclusivity and consequently only sell to a very select choice of perfumeries. We consider this exclusivity a blessing, not only for the customer, but also for ourselves since it allows us to sell in the right stores and really connect to warmhearted people like Giovanni, Lia and their team.

Artistic shop window at Sacro Cuore Perfumery for Puredistance Sheiduna
Artistic shop window at Sacro Cuore Perfumery for Puredistance SHEIDUNA

In their own original and creative way the Sacro Cuore team created a wonderful, intimate shop window that beautifully shows the character of the new Puredistance SHEIDUNA. Many of their customers tried out and loved SHEIDUNA and one lady hit the nail on the head when she exclaimed: “Molto raffinato!”. 

Giovanni - original as ever - from the Perfumery Sacro Cuoro in Florence
Giovanni – original as ever
01
October 2016

PUREDISTANCE PROMINENTLY DISPLAYED IN CYPRUS

New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus
New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus

This summer we visited Dora and Theophilos Theophilou in Cyprus. For years their family has been running the three most exclusive perfumeries on the island. The relationship between Puredistance and the Dora Theophilou Haute Parfumerie always has been a special one, which shows in the beautiful presentation of our brand and all happy smiles.

Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina
Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina

Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with ANTONIA Perfume
Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with Puredistance ANTONIA Perfume

Puredistance elegantly displayed in Nicosia in Cyprus
Puredistance elegantly displayed in Dora Theophilou’s store in Nicosia

Customer in Cyprus who purchased Puredistance BLACK Perfume
Customer in Cyprus who purchased Puredistance BLACK