What men should smell like
‘The first time I smelled M by Puredistance, it stood out as something unique and I was immediately a fan. Whether it is the intensity with which this extrait de parfum vibrates on skin, the skill in which the fragrance is constructed, or the beautiful way M captures elements of the past whilst still presenting an olfactory idea that is so relevant for today, it is one of my favourite perfumes in this genre of dry woods… It is a perfume with a big personality so I enjoy it on days where I am feeling confident or I want to make an impression. Although many men prefer to wear lighter scents in summer, I enjoy wearing M in both warm and cold climates. In cold weather it feels like a shot of whiskey, which warms the soul, and in summer, I imagine men in white linen smoking cigars on a Havana bar… If I had to pack a time capsule of fragrances to be discovered by perfume fans a century from now, I would include a bottle of M.’

‘Hot, comfortable and luxurious, it represents a fragrant illustration of a mature man – of a temperamental oriental one! Its development reminds me of warm and cozy wooden huts heated by fireplaces; the smell of burning wood, hot spices and expensive cognacs perfectly interweaved.’
‘M on me is a spicy, warm oriental with the tiniest, softest hint of leather that doesn’t bother me in the least unlike the way leather normally does. M is sumptuous and complex, but at the same time elegant and refined. There is no single overwhelming element in M, it is noble and sophisticated.’