PUREDISTANCE NEWS

Puredistance is now available in Kiev exclusively at SANAHUNT, the flagship of fashion in Ukraine for more than 10 years. SANAHUNT is located in the centre of Kiev and only offers the finest and most exclusive brands in the world. Kateryna Nalepa recently gave the full team of SANAHUNT a presentation of Puredistance. During this presentation Kateryna introduced the new outerpackaging of the 17.5 ml Perfume Sprays.




Puredistance Master Perfumes on display at SANAHUNT in Kiev


Kateryna Nalepa doing the Puredistance Presentation in SANAHUNT


Kateryna showing the new outerpackaging of the 17.5 ml Perfume Sprays

Puredistance can look back at a very successful 2011. The new fragrances Puredistance ANTONIA and Puredistance M were received with open arms (and noses) by customers and perfume critics all over the world. New Puredistance dealers were found in Lausanne, Brussels, Paris, Barcelona and Kiev. And the first reactions on the December introduction of the stylish black 100 ml. flacons were very positive.



All in all - despite all negative economic news - we successfully (and beautifully) expanded without sacrificing the exclusivity of our brand. There are still only 50 stores in the whole world where people can buy Puredistance Master Perfumes.

And this year we will introduce one new Perfume (after the summer) and will try to find stores in Asia that understand our philosophy of true exclusivity and 'less is more'.

In general we hope the world will start to understand that overconsumption doesn't bring happiness on the longer term. Consuming more and more for just the sake of consuming might be good for the economy, but can be destructive to the individual. At Puredistance we selectively create new Perfumes (only one Perfume every one or two years), which we selectively sell (by only a handful of retailers) to a select audience (that truly appreciates our Perfumes and uses them carefully and joyfully). And in doing so we also try to make the whole process as human and personal as possible. As one of our customers recently put it:

Rosanne,
 
My order arrived safely today. Thanks for packing it so nice. It's always a pleasure doing business with Puredistance. Your service equals the quality of your perfumes. Not too many companys offer good old fashion personal service. Thanks for being one of the few that do.
 
K. Beckman

'Good old fashion personal service', Mr. Beckman calls it. Exactly what we aim for. Not only in order to please our customers, but also in order to please ourselves. The small Puredistance team thoroughly enjoys GIVING this personal service since we have time and sometimes MAKE time to do so. We personally know all our direct customers and dealers and the pleasure we get from these relationships is equally important to us as the monthly sales figures.

If we wanted, we could grow our company much faster than we do now. Because people love our Perfumes, the presentation and the special care and beauty that shows through everything we do. We easily could lower our prices, start advertising (which we NEVER do ourselves) and pour money into 'Google Manipulations'. But we DON'T! Because we mean what we say if we say 'LESS IS MORE'. Puredistance will always be this special, personal company that offers hard-to-find beauty and service. To the enjoyment and enrichment of our customers, our suppliers and finally ourselves.

Happy new year!

New Puredistance Magazine in English, French, Russian and Chinese

See the latest images of the complete Puredistance Master Perfume Collection, including the new 100ml Perfume Flacons. Click here to download the Magazine.

'Function follows Passion'

Recently I did some interviews. I like doing them occasionally, since they make me think about the ideas behind Puredistance and what we do. And why we do it. This may sound strange, but I usually follow my instincts and quickly move into action and only afterwards analyze WHY I did so. 'Function follows Passion'. Below one interview and a comprehensive review of Puredistance.

Interview by Sandrina for Fragrantica.  From this interview:
Mr. Vos "With a small number of truly beautiful fragrances, complemented by elegant visuals and accessories, we hope to get some customers interested in a long term relationship with our perfumes and with our brand. The longer you use a perfume, the more memories it will have for you and in the end it will be uniquely yours. But not if you use 50+ fragrances and change your perfume every month or every year. I believe in loyalty. And from our side we will be loyal to the customer by offering the same fragrances and the same quality and the same service for the upcoming decades."

Sandrina also shows the first images of our new 100ml flacon series that will be launched in two weeks time. Soon more about these new flacons with Pure Perfume Extrait.


The new 100ml Flacons: Pure Perfume in black glass. Each flacon comes with a handmade leather holder


Founder Jan Ewoud Vos with a new 100ml Flacon of Puredistance M


Each 100ml Flacon is packaged in a beautiful giftbox

And here a review of Puredistance by Simone Shitrit from + Q Perfume Blog

From this interview: Simone: "It is not a secret that when it comes to the notion of what is chic and hip, this blogger has exhaustedly repeated that "less is more". Although I love Art Nouveau and many other aesthetic styles, I tend to feel more connect to the minimalistic ones. The sharp clean lines of Puredistance flacons reveal what is the most important concept of the scents kept inside of them: understated elegance and beauty.

Once interviewing Della Chuang, a designer who has created one of the perfume bottles that I love the most (White Patchouli EDP by Tom Ford) said something that I will never forget: “Simplicity seems natural, almost obvious in its final form, but getting there takes experience, talent, and patience. Design for simplicity cannot be successful unless it is supported by perfect execution. Simplicity isn’t simple.”

I couldn't agree more to her, and that is exactly what I have found in Mr. Jan E. Vos' brand. It took him years to transform an idea into reality, and patience led him to perfection."


Various accessories harmoniously combine classic & modern design

Puredistance has a new Homepage. We also redesigned the Movie Page and added two movies. And for the latest version of the Puredistance Story, click here or go to the small white book in the upper right-hand corner at our Homepage.


New Movie Page Puredistance Website

To illustrate the fact Puredistance M is not only popular with Men (and to show we don't take ourselves TOO seriously)  we shot a little dark comedy in London.  Click here to watch it.

Historical Museum on the Red Square in Moscow

Last week I visited Moscow to give some interviews to magazines. During my stay I discovered the word 'Poshlost' which is a complex Russian word best translated to mean false, tacky and pretentious all at the same time.

Vladimir Nabokov - the famous Russian writer - made it more widely known in his book on Gogol. Poshlost, Nabokov explained, "is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive". Exactly what Puredistance is NOT and exactly what made me come up with the name of Puredistance in 2002. By creating truly beautiful perfumes and surround them with a world of original art and design and always acting simple, natural and honest, we keep the world of Poshlost at a distance: Puredistance.


Puredistance: understated elegance combined with original design

The understated elegance and originality of Puredistance seems to click very well with the new generation of russian luxury consumers. Used to spending money they have developed a refined taste and where once screaming logos dominated, today subtle is in and good design and original art are highly appreciated.

Puredistance is represented in Russia in the most prestigious perfumeries and department stores. One of the most luxurious department stores is Tsum in the centre of Moscow where one can find a selection of the world's most exclusive brands. The Tsum building was constructed in 1906-1908 for “Muir and Mirrielees”, the first and the largest department store in the days of the Russian Empire.


The Tsum Building Then


The Tsum Building Now


Puredistance represented in Tsum - Moscow


Puredistance represented in Tsum - Moscow

Two years ago we discovered a pimped 17.5 ml Puredistance Perfumespray. A very glamorous design, with Swarovski Crystals. it was sold in Moscow under our brandname without our approval, so illegally. We took action and stopped it.

Today we spotted a never seen before advertisement for this illegal 'glamour-version', photographed by Gevorg Markosyan, a photographer in Moscow. I decided to regard the picture below and the total act of creation as a tribute to Puredistance, instead of getting annoyed by the illegal act of production and sales of this 'pimped' puredistance spray. Its style is in many ways very different from what we shoot ourselves, but the pure simplicity does fit our concept of 'less is more'.


Puredistance 'Glamour Version' photographed by Gevorg Markosyan

This morning I visited a company (Wilcovak)  specialised in face-mounting and framing images. Various photographs of the famous Dutch photographer Erwin Olaf were hanging on the walls, but one picture intrigued me... Renee, a portrait. It left a deep visual imprint in my brain. Today was a good visual day. Less definitely is more.


'Renee' by Erwin Olaf

Rosanne in Cannes

As of September 1st. Rosanne Schepers started as our new Sales Manager. Rosanne will be in charge of international sales and public relations. Right now she travels through France to meet various journalists in Cannes during the TFWA Event and later to Paris to learn from the feedback of our customers in Parfums Rares, a beautiful store close to Place Vendôme in 'La Ville-Lumière' (the City of Light).




Quality Control of Puredistance M

Paula - founder of Absolut'ly in Brussels

Recently a new niche perfume store opened its doors in Brussels: Absolut'ly. The perfumery is located in the chic Galerie Louise and close to Avenue Louise where all major fashion labels are present. The store offers a refined selection of niche perfumes that are hard to find in Belgium.


Puredistance Master Perfumes very nicely displayed

Puredistance is proud to be one of the highlights in this store. Not only because the style and elegance of Absolut'ly match the visual DNA of Puredistance, but maybe more importantly because Paula and her assistant give such great service and treat all customers in the same friendly way. If you happen to be in Brussels, please do visit Paula and her staff!  (The address you find here).


Paula considers Puredistance ANTONIA as her favourite fragrance

Recently the Puredistance Master Perfume Collection was introduced by very selective niche perfumeries in Paris, Barcelona, Madrid, Vancouver, Los Angeles and now in Brussels. Our goal to be represented by not more than 100 select stores IN THE WHOLE WORLD is still years away, but we are slowly (and beautifully!) getting there.

About exclusivity in general I like to add that various perfume brands that call themselves 'exclusive' and sometimes even 'niche' sell in 50 stores or more in ONE CITY ONLY… whereas Puredistance  will often sell through only ONE STORE in the whole country…. therefore we feel we can label our products in all honesty as TRULY exclusive.


Puredistance Display in the window of Absolut'ly