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PUREDISTANCE NEWS

This news section brings you the latest information
about the world of Puredistance.
Monday, 29-04-2013
Puredistance Event at Hermitage in Yerevan, Armenia

Toasting with the owners of Hermitage wishing the best for the future


The Puredistance table display in Hermitage (behind it you can see the main shopping street in Yerevan)


Harutyun Tortikyan from Hermitage was so kind to select and display some of the pictures from my artistic work


Interview with Sirarpi Adamyan from Cosmopolitan (photo by Albina Malishenko)


Talking about our Master Perfumes with Sirarpi Adamyan from Cosmopolitan (photo by Albina Malishenko)


Signing the 2 ml Puredistance Perfume Giftset (photo by Albina Malishenko)


Visiting Khor Virap; the famous monastery near Mount Ararat


The people in Armenia showed me great hospitality and I was very impressed by its rich history. And as a very visual person I deeply enjoyed the mythic symbolism of its ancient churches and monasteries


Thursday, 25-04-2013
The beauty of the Inexplicable witnessed in Yerevan
I happened to be in Yerevan (the capital of Armenia), during the Genocide Remembrance Day on April 24 that is held annually to commemorate the victims of the Armenian Genocide from 1915 to 1923. Each year hundreds of thousands of people walk to the Tsitsernakaberd Genocide Memorial to lay flowers at the eternal flame. The main purpose of my visit was visiting Hermitage in Yerevan, a beautiful new perfumery that sells Puredistance in the main shopping street of Yerevan.


100.000's of people walking to the Eternal Flame, April 24


People laying flowers on the Eternal Flame Momument

During my stay I witnessed the beauty of the inexplicable, and not for the first time. It seems every other year Annie Buzantian (a world renown Master Perfumer in NY that created three of our four Master Perfumes) and I experience inexplicable, beautiful experiences. Those that know Puredistance and its history know about the synchronicity of the creation of Puredistance I and Antonia. And this time it was Annie Buzantian's third Puredistance creation OPARDU that was at the heart of an inexplicable, magical experience.


Annie Buzantian: the world famous Master Perfumer


Purple Lilac: the main ingredient of Puredistance OPARDU


Jan Ewoud Vos (founder Puredistance) and Hans Kapiteijn walking towards the Eternal Flame monument with Purple Lilac spontaneously given to them by an old, friendly man


The Armenian man that gave us the Purple Lilac Flowers

During a recent visit to Annie Buzantian in New York where I presented OPARDU to her she told me that if I would be in Armenia during Remembrance Day I really should go and see this commemoration. She told me it could be a very emotional and moving experience. And she knows what she is talking about, since she is originally from Armenian descent. So I went there with a fellow traveller and joined the long line of people that slowly walked to the eternal flame momument. Halfway an old Armenian man came to us and presented us a leaf of purple lilac. "for you", he said. "To put on the momument". I could not believe it..... Purple Lilac is the key ingredient of OPARDU: the latest Puredistance Perfume created by Annie Buzantian.... Was this a sign of Annie....? I don't know and I don't have to know. All I know is we layed down the flowers and felt deeply moved by this experience.

And this is what I learn every day again while building the brand of Puredistance, as long as we stay pure to ourselves and to the people around us there will always be an inexplicable helping hand that helps us to do what is right.


Kecharis Monastery in Armenia
Friday, 05-04-2013
Interview with Cristina Balan

Cristina Balan, owner of Elysee Concept

Puredistance would like to introduce the “monthly interview series” with people that have inspired us and love our brand. Just like us, 
we believe that everybody has it’s own unique story. And, we would like to know this story and share it with the readers of our website. 
This month’s interview is with Cristina Balan, the owner of the
Elysee Concept perfumeries in Romania. Below your can read 
the interview about her passion for niche perfumes.

Where did your love for niche perfumes come from?
'I love travelling. I am a globe trotter and during my travels around the world I always try to capture the flavour of different places in a specific scent. I love connecting memories with scents.

And I discovered beautiful scents in my attempt to find “the perfect perfume”. The perfume that, when you close your eyes, takes you away into another world. It takes you into another era that brings your deepest memories to light. Even though it might sound unbelievable, the smell is the most powerful sense. It is our first contact with the world. This is the reason why I fell in love with this amazing world of niche perfumery. They try to capture a whole universe in a bottle. This is unlike mass perfumes whose main purpose is to obtain a big profit without offering a great experience.

When you ask me about the first contact with a niche perfumery, I remember a nice place in Taormina (Sicily). It was more than 10 years ago....a magical place where different kind of scents absorbed me for hours and I couldn’t leave this world.

When did you decide to open Elysee Concept and how did you come to that decision?
I wanted to create my own space where I could share my passion with other people. I searched for a unique place, where great music, warm ambiance and a high quality service could induce that dreamy state of mind. A unique place that is perfect for falling in love with your perfume. I wanted to make a difference, to contribute to a better life, to bring smiles on our client’s faces, even tears when a specific scent brings out some long gone beloved memories. Elysee is like a beginning of a trip. It’s an escape from the daily routine in a world full of new meanings.'


Elysee Maison des Parfums - "A unique place perfect for falling in love with your perfume"

How would you describe the customers of niche perfumes and Elysee Concept? 
'Elysee is the perfect place for those who want something different. Those who want to rediscover themselves, to find that perfume or ingredient that suits them like a second skin. Our Clients do not make any compromise; they invest in themselves and in quality. Many of them get in contact with niche perfumes for the first time and they immediately fall in love. Others are so called “connoisseurs” who are continuously searching for something else that would reveal their alter-ego. Of course there are some people that see our products as a way to amaze, thinking that the price is like a statement of luxury. Nothing is more false, since here you do not pay for a marketing stunt, for a movie star or for a well known brand. You pay for great ingredients and great masterpieces that took years to be brought to life by the “noses”. These noses are great perfumers such as the unique Annie Buzantian. Annie is the great perfumer behind the female perfumes of Puredistance. She is originally from Romania and I am so proud of it!'

How do you select brands for Elysee?
'The perfect brands for Elysee are those who have original scents with a firm signature and well balanced ingredients and a deep philosophy. An elitist perfume is well conceived; it opens and evolves differently on each skin. It’s like a jewel well matched with yourself, which involuntarily draws all the attention. Therefore, from the hundreds of companies who approach us, our quality promise to our Clients is to choose the ones with great personality and with wonderful fragrances that are supported by innovative concepts. The demands of our Clients are getting higher and higher. Even if a fragrance is good but does not have a story to reach the client, you cannot survive on such a competitive market. The same goes for when you do have a great story. It is meaningless without great fragrances that could accompany these stories. Therefore, selecting brands for Elysee and now for hip-nose - the new rising star in our group – is becoming a very demanding job that requires high dedication and passion.'


hip-nose - "the new rising star of our group"


hip-nose - "selecting brands requires dedication and passion"

What qualities attract you the most in Puredistance?
'Puredistance is like a game of contrasts; delicate and energetic, warm and cold, sumptuous but with a refined simplicity. These amazing fragrances have the ability to bring back those days of pure romance on the Parisian streets or the charm of a velvety nightlife. For me, when I first smelled the fragrances – at that time Puredistance 1 - I immediately fell love and since then this scent has become my underwear. I cannot leave home in the morning without spraying it all over my body. And more than this, I like it as it lets me play with it, even layering over other fragrances when I feel like it.'

How does Puredistance fit with the concept of Elysee?
'Puredistance has that distinction, that elegance, which perfectly matches with the universe of Elysee. It is a concept that speaks for itself. It’s a state of mind that makes you feel like “the One and Only”.'


"Puredistance's elegance perfectly matches the universe of Elysee"

If you were part of the PD Team, what would you like to do and see this year?
I love that you keep a high standard of quality and refinement by not getting out on the market with tons of new fragrances. But you always introduce a new fragrance exactly when it is needed. I love that you strive for authenticity and originality and I cannot wait for your new releases, which always are worth the wait.'

How do you see the development in the niche perfume industry?
'From my opinion, the niche perfumery will attract more and more people, but quality people who know what they want or if they don’t, they are eager to discover themselves. Clients who know what to choose in this crowded universe of many “so called” niche perfumes. Therefore, I trust we could keep it exclusive as it deserves, especially in a world where you have to be very selective and very careful with your choices. Our Clients trust Elysee as they trust Puredistance. We have to offer them authenticity and great quality.'

Are trends important in the niche perfume industry or does each brand have their own distinct vision?
'Each brand is different and this is how it should be. If not, where would the originality be? The creation of a perfume depends on the creator’s feelings and perceptions of life. And, we all see the world differently. Trends are important in fashion and technology but not in a sphere so delicate and self-related like perfumery. Wear what you like, what suits you, what makes you smile! On the other hand, we could consider trends around some ingredients, which I simply agree with. We had the year of oud, the year of rose, the year of white flowers etc, where perfumers around the world strive to compose great olfactory symphonies around specific ingredients. We, as clients, adore smelling different accords around a specific note when we choose the best fitting for each of us. In my opinion, these “trends” do nothing but improve quality and artistic experience.'

How important is personal service for your customers?
'Personal service is very important, it is crucial in my opinion. Our Sales Consultants are like guides in this olfactory trip. The client is invited to forget about time and personal issues in order to have a moment for himself. For those who experience this world for the first time, it can be overwhelming and very definite. First of all, we have to find the olfactory profile of the client based on all his preferences. Then, we have to give the perfume time to evolve and to adjust to wearer’s skin. And, we always encourage the client to choose their great love, which is translated into olfactory notes. We always encourage the client to choose that “coup de foudre” and not to make any compromises. For me the client is the most important. 

My dream is to make them feel like they are in heaven, forgetting about time, about constraints and live unforgettable moments in search for the “Perfume of their Dreams”.'


Cristina - "My dream is to make them feel like they are in heaven"

You are known for organising wonderful events. What was your most unforgettable event?
'All the events are special for me because me and my great team invest a lot of efforts and dedication to organise even the tiniest detail. I remember the great moment when the founder of Puredistance, Jan Ewoud Vos, came for a press event 2 years ago around the Christmas time and he made us travel in the mesmerising universe of Puredistance. He loved our flagship store so much that he even did a special shooting at Elysee with me and I simply love that movie. Also, I will always cherish the Elle Style Awards where we participated as main partners. It was a big event where we succeeded to create a great introduction into our universe. Housed in the Parliament Palace, the event was attended by the most important personalities in Romania. It was a wonderful night and we took care of the olfactory ambiance of the event.

Another example would be The Robert Piquet launch in Romania where we created a great cross image even. Each perfume in the collection had a special haute couture dress created by a great local designer. And, a talented Chef put the ingredients of each perfume in gastronomic notes and the results were amazing. I could list so many events but you could enjoy them on our YouTube Page, our Facebook Page or on our website.'
Sunday, 17-03-2013
Puredistance introduces a new 60 ml. Flacon!

The new Puredistance 60ml Flacon with a black outer packaging (M)


The new Puredistance 60ml Flacon with a white outer packaging (OPARDU)

Puredistance introduces a new 60ml Perfume flacon that offers the best of both worlds. Timeless beauty, modern elegance and the classic quality of pure perfume; and all this at a competitive price level - considering the flacon is filled with high quality, highly concentrated Perfume. All four Puredistance Master Perfumes are now available in this new 60ml flacon with spray pump.


All flacons come with a beautiful giftbox that includes a hand signed certificate of authenticity

A great deal of attention and time was given to the design and packaging of this 60ml flacon. A new cap was designed, made from high quality aluminum, with a subtle engraving on the top. The label of the flacon was printed using special techniques by one of the best perfume flacon producing companies in the world: Heinz Glass in Germany. The view of this flacon inside the beautiful giftbox brings back the refined and elegant feel of the 20's and 30's.


Nice details: for the label we used a distinctive combination of matte and glossy black with shiny gold


On the top of the cap a fine engraving 'puredistance master perfumes' adds further elegance to the flacon

Puredistance now offers perfume flacons in 3 sizes: choose from the mobility and modernity of the 17.5ml Perfume Spray, the economy and elegance of the 60ml Perfume Flacon and the absolute exclusivity of the 100ml Flacon that includes a chic, hand-made leather holder.

All 3 sizes include a spray pump, are packaged in a beautiful giftbox and come with a hand signed certificate of authenticity. The new 60ml Flacon will sell in the EU for a suggested retail price of 275 euro.


The new Puredistance 60ml Flacon inside a cool grey giftbox

Friday, 01-03-2013
Interview with Maia from El Tocador De Dorothy

Maddalen Marzol from the blog El Tocador de Dorothy*

Puredistance would like to introduce the “monthly interview series” with people that have inspired us and love our brand. 
Just like us, we believe that everybody has it’s own unique story.
And, we would like to know this story and share it with the readers of our website. This month’s interview is with Maddalen (Maia) Marzol, the perfume blogger from Spain. Her blog, El Tocador de Dorothy, focuses on all things related to niche perfumes. Below your can read the interview about her blog and her thoughts on the niche perfume industry.

What inspired you to start a blog?
I used to read fashion blogs but I was missing the interaction with them. One boring Friday afternoon I decided to create my own blog.
I really like fashion but I knew that I wouldn’t be able to contribute with anything new. That’s when I decided to write about something that few people knew, niche perfumes. There wasn’t a blog like that in Spanish yet. I wanted to introduce a whole new world to the readers and explain to them that that world was more attainable than they thought.

How did you come up with the name “El Tocador De Dorothy”?
I always like those little clothing stores called “Somebody’s Closet”. They always make me think about the story behind the name.
If I was going to write about perfumes I had to go with “El Tocador”, which means the boudoir in Spanish. Movies are one of my biggest passions and I was sure that the name of the “owner” of the boudoir should be from a female movie character. I had several options but finally I decided on “Dorothy” from The Wizard of Oz. Dorothy is recognizable enough and not as much used as for example Holly Golightly (Breakfast at Tiffany’s).

Where does your interest in niche perfume come from?
I was a person who used to have just one perfume, Ck One. At one point, one of my friends asked me what I was doing with the same smell of too many people. I knew that she was right. I started looking for more original perfumes. At the beginning I was looking in commercial perfumeries. I started to love them all and I bought a lot of new fragrances. However, it was never enough.
Then, thanks to an internet forum, I got introduced to the world of niche perfumes. Luckily, I had a very good niche perfumery near my home and once I entered, I never left. After I started to smell the niche perfumes, I didn’t want anything else. I think this happens to everybody who loves niche perfumes.

How do you see the development in the niche perfume industry?
In recent years, the number of new brands increased significantly. Perhaps there are too many brands now. There are a lot of “pseudo” niche brands that don’t have the adequate philosophy and enough quality. But it’s the consumer who has to be critical of these fragrances, in the same way they were of commercial perfumes. Fortunately, there are interesting new brands as well and it’s a pleasure to smell their creations. It’s time to be an intelligent consumer and distinguish the good from the bad.

You recently remodeled your blog to give it more of a magazine feeling. Was there a specific reason for coming up with this new design?
I was a little bit bored of operating like a blog. I forced myself to update at least twice a week and most of the time I didn’t know what to write. At the same time, I started to write more elaborate articles for another magazine. And, I realized that I really enjoyed writing them. That’s when I thought that “why I couldn’t do the same type of articles for my own blog?”. A good friend of mine, who’s opinion
I appreciate very much, gave me the idea to redesign the blog.
He told me that my blog was too special to have the same look as other blogs. I had to stand out from the other blogs. It was the final push I needed.


New Layout of El Tocador de Dorothy

What qualities attract you the most in Puredistance?
I think the best quality of Puredistance is the exquisiteness of their fragrances. It shows that they spend a lot work on each perfume.
It is one of the very few brands that offer real luxury.

If you were part of the PD Team, what would you like to do and see this year?
Maybe I would like to surprise with a unisex fragrance. Something light, citrus, clean. Something for everyday but also for the special occasions. A fragrance that would be your own treasure or one that you can share with the person you love.

What painting/movie reminds you of your favorite perfume?
I haven’t got a favorite perfume, since I’ve got a lot of them.
I think I have too many perfumes. Perhaps The Piano could smell like Angeliques sous la Pluie (Editions de Parfums Frederic Malle) or
The English Patient could be Diptyque’s Tam Dao

Which celebrity would you associate with a Puredistance perfume?
I don’t really like to associate a celebrity with a perfume. If I had to associate Puredistance with a celebrity it would be someone like Clémence Poésy. She could be a perfect Antonia.


Clémence Poésy - "She could be perfect for Antonia"

What role do you think sexuality plays in the perfume world?
I believe it has a greater role than it should have. People should use a perfume more for themselves than for seducing somebody.
At the same time it is nice that everybody wants to delight the people who are around them. I guess it all depends on the way each person uses perfume, but the advertising that surrounds us doesn’t help. In my case I am a little bit selfish, I want to delight myself first with a certain scent before satisfying anyone else.

What is the best advice someone has ever given you?
One of my other passions is reading books. A few years ago, I was reading Isabel Allende’s “La suma de los días”. It’s her second autobiographical book after “Paula”, which is a very hard book about her daughter’s illness. In “La suma de los días” Allende wrote about how you can go on with living after the death of a daughter.
When she spoke about her marriage, she says that the secret of a marriage is when the other person does something that hurts you, think that it’s not on purpose. That phrase stuck in my mind and I would like to think in the same way. When somebody I care about does something that hurts me, I’d like to think that it was not on purpose. This helps you to have a happier life.

What other blogs/bloggers would you recommend to follow?
Most of the blogs I read are Spanish blogs. Among my favorites are the fashion blog “Mi armario en Ruinas” and “Intersexciones”, a blog about relationships. I also like “Beth Fevrier” and “galletasdeante”
two blogs about cute things.  Another two blogs I follow are “Nada Importa” and “Manual de un buen vividor”. I really like the writing style of the two men of these blogs. I’m sure there are more blogs but these are the essentials for me. I’m very lucky because most of them are also good friends of mine.

To read Maia’s review on Puredistance OPARDU, click here
To read Maia’s review on Puredistance M & Antonia, click here
*Image made by Milagros de Diseño, click here for the website
Wednesday, 27-02-2013
Puredistance In Latvia
Puredistance is increasing its presence in the Baltic region! We are now available in Neroli in Riga, Latvia. The pictures below show how Neroli presents our brand beautifully. It is great to see how Neroli displays the Master Perfume Collection in such a creative way. In the shelf on the background you can see our 17.5ml Perfumes Sprays.





We will soon also be available in Estonia. This means we are now available in 28 countries around the world. More and more people are getting to know our perfumes and the feedback we get from them is exceptionally positive.

Friday, 22-02-2013
Puredistance in Baku
(written by Nele Tammiste from Puredistance) 

In the beginning of this month I visited "The Scent of Spring 2013" in Baku. The event took place in the exclusive lifestyle shop Emporium where Puredistance has been represented since 2011.

The facade as well as the interior of Emporium are impressive and Emporium certainly is the right place for our brand. When arriving to the event I felt proud to see a larger than life video of Puredistance OPARDU being presented on the screens outside the building.
Also worth mentioning, the whole store as well as our stand were beautifully decorated with butterflies.

Emporium and its team gave me a warm welcome and during the event I could meet many customers who were interested in the story of Puredistance and its perfumes. The history as well the scents gained a lot of attention and positive feedback. Our whole collection received compliments from the ladies and many of them were impressed to hear that all of our products are made by hand and even the certificate of authencity in each giftbox is personally signed by the founder of Puredistance.

Take a look at the pictures of "The Scent of Spring 2013"


Beautiful facade of Emporium, created by GARDE, an international
branding and interior design company based in Tokyo


Butterflies, champagne and cake-pops welcoming the guests of the evening




Nele Tammiste (left) during the Puredistance presentation



Thursday, 17-01-2013
Looking back at 2012
Looking back at 2012 it has been the year in which perfume connaisseurs & critics discovered and labeled Puredistance more and more as a luxury Perfume House with an exceptional range of Perfumes. Some quotes from last year:

"Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here." the Luxury Activist

"The true exclusivity of Puredistance is greater than just being a fragrance line that is hard to find. The collection is a curated trilogy of well-crafted fragrances that possess incredibly rare and respectable structures. " Mark David Boberick from the Perfume Magazine

"Puredistance continue to produce exceptional perfume, making it one of my most appreciated independent perfume houses. Their scents are timeless and beautiful." Dimitri from the Sorcery of Scent

"Puredistance is a house very dear to my heart. Puredistance I, Antonia and M are all in my collection, I admire the style of this house and the way its founder Jan Ewoud Vos implements his philosophy and taste to build a brand that stands for luxury and quality, quite contrary to today’s trends." Birgit Oeckher from Olfactoria's Travels

And now that more and more people 'discover' us, one of our main goals is to keep things simple and small. With simple I mean naturally simple. Our core values: Beauty & elegance, trust & honesty and a friendly and personal attitude are simple and natural values almost every person is born with. But in order to stay loyal to these values one needs some luck with the right environment (country, parents, school etc.) and learn to say 'NO' to many offers and chances we daily get that eventually corrupt and try to complicate the simple nature of these values. A big help in saying NO is your heart. In the end your heart always knows what is good for you. If you only take the time and have the guts to listen to it.

Thinking about the heart I came up with a motto (in the middle of the night, not being able to sleep, thoughts racing through my mind, inner mind chaos and then suddenly text, clear text, writing it down, again and again, getting back to bed, happy, very happy) that perfectly represents what we stand for and what is our mission at Puredistance.


 
"A truly beautiful Perfume will, sooner or later, find the way to your heart...."  To create such beautiful Perfumes, to create an overall experience of true beauty is what drives us. 

Below in a visual nutshell an overview of our Perfume collection & core DNA as of today.


 Puredistance I Perfume - 32% Pure Perfume Extrait


Puredistance ANTONIA Perfume - 25% Pure Perfume Extrait


Puredistance M Perfume - 25% Pure Perfume Extrait


Puredistance OPARDU Perfume - 32% Pure Perfume Extrait


True Elegance & Exclusivity
Thursday, 03-01-2013
Selection of Puredistance Reviews
Below you can find an overview of recent reviews about Puredistance.  The past couple of months bloggers have been a great help in spreading the word of Puredistance and our new fragrance OPARDU. We would like to thank them for their support and positive feedback. We were delighted to read the reviews and would like to share these lovely experiences with you. In the overview below you can find various reviews on our Perfumes.

We hope you enjoy reading the reviews of these perfume lovers. Please note that we only collected the reviews that have been published from August until December 2012. Click on the names to read the reviews.

Puredistance Master Perfume Collection
José Amorim - Luxury Activist




Monday, 10-12-2012
December 2012 Promotions

Black Crystal & Gold Column with 17.5 ml OPARDU Perfume spray

Specially for our Puredistance customers and -followers in EU-countries and in the USA we have made 5 attractive December Promotions. These promotions are not available in our regular E-Store; you have to go to www.puredistance.com/promotions to see and order them. The December Promotions are valid till December 31th. Please keep in mind that shipping usually takes more time in December, so if you want to order for Christmas, order in time!