The last Puredistance tour of 2017 led me to Ukraine. Together with Alex Radyan and Irene Shvets of Jan Niche Company (who sells Puredistance exclusively for Ukraine) we organised Puredistance Events in Kiev, Dnipro and Charkov (where Puredistance was the first Perfume brand ever to personally present a perfume collection).
The theme of our presentation was ‘Beauty & Soul’. I believe true beauty needs a soul and can only be the result of genuine passion. A passion that is immune to today’s frenzy of blind commerce and growth. A passion that accepts that suffering is as much a part of the human voyage as joy and happiness. The Ukrainian audience responded positively to the ’Beauty & Soul’ presentation that included an emotional movie and our own unique collection of postcards.
Initially I had my doubts to do a perfume tour in a country that is in the middle of an armed conflict that every day still takes its toll. I thought the Ukrainian people might have other things to worry about than selecting the right perfume. But then I found that people welcomed our presentation as a distraction from all negativity. Just like a book, a glass of wine, a movie or the right music, a good perfume can be mood transforming. So Irene, Alex and I put even more effort in to make our audience feel better and enjoy the evening.
In the upcoming years Puredistance will continue to do what we have done the past 10 years. Stay small and beautiful – truly exclusive – but never arrogant. And we will NOT sell to a luxury powerhouse or investment funds. And we will NOT lower the standards of our products to have more profit. Instead we will continue to build and enjoy the unique world of Puredistance. With beauty and soul!
PUREDISTANCE EVENT in KIEV
PUREDISTANCE EVENT in DNIPRO
PUREDISTANCE EVENT in CHARKOV
Puredistance WARSZAWA Tour
During the months of October and November Iris Vos visited some of our retailers in Europa to Introduce Puredistance WARSZAWA. These travels have been incredibly inspiring and fruitful. It is truly amazing to meet all the motivated and knowledgable people who are working in the stores, both in the store itself and behind the scenes. Scroll down to join me during my travels.
I started my journey by taking the train from Groningen to Antwerp. In Antwerp I visited Le Maison du Parfum, where we are exclusively sold in Belgium. At Maison du Parfum I met with store-owner Osnat, who is proudly holding WARSZAWA in the picture above.
From Antwerp I took a swift Thalys train to Paris. In Paris I visited Jovoy Parfums rares in the 1st arrondissement near the Louvre and Palais Royal. Here we are beautifully represented, our Crystal Perfume Columns taking the spotlight in the store.
In the late afternoon I walked through characteristic Le Marais. In the heart of the neighbourhood, Puredistance is represented by Sens Unique. After a fruitful training, we enjoyed delicious food at Miznon in the Jewish Quarter.
After Paris, I flew to sunny Marbella in Spain. In the scenic port of Puerto Banus, filled with yachts and luxury stores, we are represented in Bar a Parfums. Such a prime location! Bar a Parfums’ owner Ayyub (on the left in the picture below) proposed a great idea for dinner: restaurant Lobito de Mar, which serves amazing fish & seafood by Michelin Star Chef Dani García. A feast for the senses (Like Puredistance)!
From Marbella I traveled on to Istanbul, Turkey. A different world..! Next to visiting the two Home of Scents stores we are represented in, I visited Bazaars, tried Turkish Delight and enjoyed amazing sites like the Blue Mosque and the Hagia Sophia.
From Istanbul, the plane took me to Bucharest in Romania! This country with its beautiful landscapes, tales (Dracula) and amazing architecture always holds a special interest for me.
Romanian perfume blogger Adelina Tomescu (Adelinnasworld) traveled all the way from her hometown to meet me in Bucharest, something I highly appreciate! We enjoyed a lunch at traditional Hanul Lui Manuc and could talk about all the things ‘Puredistance’ 🙂
After Budapest I returned home – filled with Puredistance-energy. All in all these travels have been a true joy, and it makes me proud to see our beautiful presentation around the world!
Extraordinary: A visit from Japan and China
Puredistance Perfumes are sold in less than 100 specialised perfume stores worldwide. These stores are spread out over 35 countries. In some countries we have not yet found the right perfume store to present our brand: one of them is Japan. But even without a store our brand is getting more and more attention in Japan. All because of Sachi.
Sachi of La Parfumerie Tanu is the leading expert on niche fragrances in Japan. Years ago she fell in love with the Puredistance Perfumes. Last year she visited our headquarters in Groningen for the first time. This year in April, Nele and Iris of Puredistance traveled to Japan to host a Puredistance event together with Sachi in Tokyo and this September Sachi visited us again in Groningen. A very special relationship has developed between her and the Puredistance Team. Sachi’s visit to Groningen coincided with a visit of Chi Wai, our representative in China. Japan meets China in Groningen – what a special occasion! Here is our photo-story about their visit.
True Exclusivity – Puredistance in Italy
One of the many benefits of being an exclusive perfume house is travelling to Italy to meet perfume lovers from all over the world during one of the artistic perfumery events that are yearly held in Milan and Florence. This week we met in Florence with various specialised perfumeries that represent our brand. Our message was an old one, but today more valid then ever: Puredistance still stands for ‘True Exclusivity’.
In today’s world of fragrances, where big luxury powerhouses rule, it seems we have become a rare bird, which is something we cherish. It is our wish to continue creating understated elegance and timelessly beautiful Perfumes, hand in hand with true exclusivity. The best proof of this exclusivity is the fact that less than 100 carefully selected perfumeries in 35 countries are authorised to sell the Puredistance brand. This kind of exclusivity is hard to find today: many companies promise it, few deliver.
We met Cécile Zarokian in the Montebello Splendid Hotel in Florence and spend a lovely evening with her. Cécile created Puredistance SHEIDUNA, and a second Puredistance Perfume with her signature is in the making. The launch is planned for November 2019. We like to take our time and never rush; we feel time is on our side.
Leather Atelier ‘Reyne Leder ‘ in Gent
Puredistance traveled to Gent to visit Guy Reyné of Leather Atelier Leder Reyne, where our 100ml leather holders are handmade.
We got a small tour in the workshop and got to meet Guy his colleagues, who were working on the leather holders for Puredistance.
Their team is small, dedicated and personal, just like Puredistance.
Guy showed us the leather holder colour we will use for Puredistance WARSZAWA, which is beautiful.
Big thanks to Guy for our already many years-long cooperation!
Puredistance discovery event in Japan
Puredistance traveled to Tokyo, Japan! Together with Sachi of La Parfumerie Tanu, we organized an event full of Puredistance discovery in a small book cafe in Tokyo: Fumikura.
Guests are welcomed at the reception by Shizu, the sister of Sachi! We offered a limited amount of our perfumes for sale to our guests.
A beautiful and humble set-up of the full Puredistance Master Perfume collection, complete with a red rose.. Everyone got a chance to view our products and spray all perfumes.
Sachi presenting Puredistance (all in Japanese) by means of a presentation displayed on the wall of the cafe. The presentation also included music, and Sachi’s wonderful spirit and enthusiasm!
Curious guests smelling Puredistance WHITE, on handmade perfumed blotters.
After the Puredistance presentation there was chance for talk, while enjoying a super-tasty sake, brewed by Fumikura themselves. It was our pleasure to answer all questions and talk about Puredistance perfumes with all the guests.
We like to thank all the guests that visited us in Tokyo, hopefully you enjoyed it as much as we did. We had an amazing time. Japan definitely has gotten a special place in our hearts. Special thanks to Sachi for organising a truly special event and presenting us in such a remarkable way.
Puredistance celebrates its 10 year Anniversary
15 years ago I had a dream. A dream about a naturally beautiful lady that created distance through her purity: ‘Pure Distance’. I took the bold decision to try to build one of the world’s most exclusive Perfume Houses. 10 years ago half of my dream came true: Puredistance 1 Perfume was launched. Now, ten years later, the other half of my dream has come true. Worldwide Puredistance is considered as a very special brand that offers one of the world’s most exclusive and beautiful Perfume Collections. I deeply owe my team, our suppliers, all bloggers and our fans and customers for their invaluable input, support and positive energy. Without you I still would be dreaming.
Puredistance is celebrating its 10th Anniversary this year, a very special milestone to reach! All of our perfumes are still assembled by hand by our team, and our team still is small, fun, professional and personal.
For our 10 Year anniversary we had a special Puredistance cake made. And it is our intention to repeat this every 10 years. Again with a small and independent team. In a world where the word exclusivity has lost its meaning because of corporate take-overs, we will do everything to stay independent, original & personal. Small is beautiful!
In 10 years we created a sophisticated perfume collection of 8 perfumes. From our humble beginnings to this day, our Perfumes have been praised by bloggers, journalists, customers and fans. Something we are very proud of! Without all of you we would never have been where we are today. Thank you for making the Puredistance story such an amazing one!
ALL THE WAY FROM TOKYO
Every now and then people from far away countries visit the Puredistance church (our headquarters) in the north of the Netherlands. Last September we welcomed Sachi, one of the few perfume bloggers in Japan. (Her blog is La Parfumerie Tanu) It was her dream to meet the Puredistance team and she travelled all the way from Tokyo to Groningen to see us.
We had arranged the Puredistance suite for her (in the appropriate Puredistance white and gold colour scheme) and after showing her the way we work, we enjoyed a great dinner together. When we think of Sachi we can still feel her positive and warm spirit. People like Sachi are ALWAYS welcome!
We really hope to see Sachi again, if not in Groningen then maybe in Tokio!
SUCCESSFUL PUREDISTANCE PERFUME EVENT IN KUNMING, CHINA
Saturday October 15th. Jan Ewoud Vos and his daughter Tamara, along with the team of the 13th. Note and Ma Studio, presented the new SHEIDUNA fragrance to a group of Puredistance customers and Perfume lovers in Kunming, in China.
Puredistance is sold in more than 30 countries and we take great pleasure and pride in noticing how people all over the world appreciate the unique qualities of our Perfumes and our brand.
PUREDISTANCE SHEIDUNA PRE-LAUNCHED IN BOLOGNA
Two days before Pitti Fragranze in Florence started, we pre-launched SHEIDUNA in Profumeria Al Sacro Cuore Profumeria in Bologna. For many years Giovanni and Lia run one of the most respected and selective perfumeries in Italy. Also for many years they love the Puredistance brand and we certainly love them too!
At Puredistance we believe in true exclusivity and consequently only sell to a very select choice of perfumeries. We consider this exclusivity a blessing, not only for the customer, but also for ourselves since it allows us to sell in the right stores and really connect to warmhearted people like Giovanni, Lia and their team.
In their own original and creative way the Sacro Cuore team created a wonderful, intimate shop window that beautifully shows the character of the new Puredistance SHEIDUNA. Many of their customers tried out and loved SHEIDUNA and one lady hit the nail on the head when she exclaimed: “Molto raffinato!”.
PUREDISTANCE PROMINENTLY DISPLAYED IN CYPRUS
This summer we visited Dora and Theophilos Theophilou in Cyprus. For years their family has been running the three most exclusive perfumeries on the island. The relationship between Puredistance and the Dora Theophilou Haute Parfumerie always has been a special one, which shows in the beautiful presentation of our brand and all happy smiles.
THE CREATION OF PUREDISTANCE SHEIDUNA
In 2015, September 15, Jan Ewoud Vos and Cécile Zarokian met for the first time in Paris to discuss a possible new fragrance for Puredistance. Perfumer Cécile Zarokian is an independent perfumer in Paris who has the luxury of working in her own laboratory. Her creations are beautifully composed from the finest raw materials, and from the first conversation on, Mr. Vos felt they shared the same passion for authenticity and excellence.
Mr. Vos had prepared a first brief based around the name SHEIDUNA. A name composed of various, suggestive elements: ‘She’, ‘Sheika’ and ‘Dune’, while having the same cadence as the word ‘Seduction. Mr. Vos felt the name would perfectly reflect the sensual oriental Perfume he had in mind. At the end of the meeting Cécile took the challenge.
In the following weeks Mr. Vos would every week send a postcard to Cécile with visuals and text to brief the fine essence of SHEIDUNA.
In 2016, January 30, the Puredistance Team received a first creation SHEIDUNA version A. The feedback was unanimously: too heavy and too oriental. We kindly asked Cécile to start all over again instead of reworking version A.
Thursday, February 25, Mr. Vos and Cécile met in her laboratory at Rue de Vinaigres in the centre of Paris to smell SHEIDUNA version B. Bingo! Mr. Vos immediately could feel the soul of SHEIDUNA in this version. Key in his concept was the idea to bridge the sensuality from the Orient with the elegance from Paris and Cécile exactly had done so!
In the following months version B was further refined and after trying out various percentages, the right perfume oil percentage was decided (27%). This final version now had to be tested for 3 months in an external laboratory to see if it was compliant with EU and IFRA regulations. By the end of July all results were good, so we could order the Perfume oil and will start the process of maceration, filling and maturation later on in September.
In September, at the fragrance event Pitti Fragranze in Florence, we will officially launch SHEIDUNA and late October we expect the first flacons to be in the stores that sell Puredistance.
The SHEIDUNA experience in words? The Perfume is rich and intense, inspired by a panoramic view of golden sand dunes in the desert during sunset – soft curves changing from deep gold to warm, orangey red – embodying a promise of sensual comfort and silent seduction. Wearing SHEIDUNA one wafts sensuality and at the same time feels like being wrapped up in a warm, soft blanket. Deep colours of Persian rugs touch the senses… the perfect marriage between Sensuality and Style.