Photo Stories

14
September 2017

True Exclusivity – Puredistance in Italy

The Puredistance Showdesk
Puredistance is one of the few remaining Perfume Houses that still offers True Exclusivity

One of the many benefits of being an exclusive perfume house is travelling to Italy to meet perfume lovers from all over the world during one of the artistic perfumery events that are yearly held in Milan and Florence. This week we met in Florence with various specialised perfumeries that represent our brand. Our message was an old one, but today more valid then ever: Puredistance still stands for ‘True Exclusivity’. 

In today’s world of fragrances, where big luxury powerhouses rule, it seems we have become a rare bird, which is something we cherish. It is our wish to continue creating understated elegance and timelessly beautiful Perfumes, hand in hand with true exclusivity. The best proof of this exclusivity is the fact that less than 100 carefully selected perfumeries in 35 countries are authorised to sell the Puredistance brand. This kind of exclusivity is hard to find today: many companies promise it, few deliver.

Cécile Zarokian, perfumer of Puredistance SHEIDUNA
Cécile Zarokian, one of the best perfumers in France and according to many (and us) the best dressed perfumer of the world!

We met Cécile Zarokian in the Montebello Splendid Hotel in Florence and spend a lovely evening with her. Cécile created Puredistance SHEIDUNA, and a second Puredistance Perfume with her signature is in the making. The launch is planned for November 2019. We like to take our time and never rush; we feel time is on our side.

Nele Tammiste of Puredistance
Nele Tammiste, international sales manager of Puredistance feeling at home in the beautiful interior of the Montebello Splendid

Puredistance Founder Jan Ewoud Vos together with Giovanni, Lia and Virginia of Sacro Cuore Bologna
Jan Ewoud Vos having dinner with the ’Sacro Cuore Famiglia’ in Bologna: Giovanni, Lia and Virginia. With less than 100 perfumeries in 35 countries that sell Puredistance we are able to connect to nearly each of them personally. ‘Less is more!’

Puredistance DNA
Puredistance DNA

05
September 2017

Leather Atelier ‘Reyne Leder ‘ in Gent

Puredistance traveled to Gent to visit Guy Reyné of Leather Atelier Leder Reyne, where our 100ml leather holders are handmade.
 
The workshop at Leder Reyne
The workshop at Leder Reyne
We got a small tour in the workshop and got to meet Guy his colleagues, who were working on the leather holders for Puredistance.
 
Leather holders in the making
Leather holders in the making
Their team is small, dedicated and personal, just like Puredistance.
 
100ml Puredistance M Perfume in its leather holder
Close up of the stitching of the 100ml leather holder. Every step in the creation of the leather holders is done by hand!
 
The making of Puredistance BLACK leather holders
The making of Puredistance BLACK leather holders
Guy showed us the leather holder colour we will use for Puredistance WARSZAWA, which is beautiful.
 
Puredistance WARSZAWA leather
Puredistance WARSZAWA leather
Big thanks to Guy for our already many years-long cooperation!
 
Guy Reyne with his son, holding Puredistance BLACK
Guy Reyne with his son, holding Puredistance BLACK
01
June 2017

Puredistance discovery event in Japan

La Parfumerie Tanu presents Cabaret LPT vol. 5 'Puredistance on tour Tokyo'
La Parfumerie Tanu presents Cabaret LPT vol. 5 ‘Puredistance on tour Tokyo’

Puredistance traveled to Tokyo, Japan! Together with Sachi of La Parfumerie Tanu, we organized an event  full of Puredistance discovery in a small book cafe in Tokyo: Fumikura.

Shizu, sister of Sachi, welcoming our guests at the reception
Shizu, sister of Sachi, welcoming our guests at the reception

Guests are welcomed at the reception by Shizu, the sister of Sachi! We offered a limited amount of our perfumes for sale to our guests.

A beautiful and humble set-up of the full Puredistance Master Collection
The full Puredistance Master Collection, including brochures & the Puredistance Book

A beautiful and humble set-up of the full Puredistance Master Perfume collection, complete with a red rose.. Everyone got a  chance to view our products and spray all perfumes.

Fun slide of Puredistance OPARDU during the test-presentation
Fun slide of Puredistance OPARDU during the test-presentation

 

Nele Tammiste of Puredistance & Sachi of La Parfumerie Tanu
Nele Tammiste of Puredistance & Sachi of La Parfumerie Tanu

Sachi presenting Puredistance (all in Japanese) by means of a presentation displayed on the wall of the cafe. The presentation also included music, and Sachi’s wonderful spirit and enthusiasm!

Our audience enjoying Puredistance WHITE on handmade blotters
Sachi presenting Puredistance WHITE to the audience

Curious guests smelling Puredistance WHITE, on handmade perfumed blotters.

A sake specially brewed for our event by Fumikura
A sake specially brewed for our event by Fumikura

 

Maki, Iris Vos & Nele Tammiste of Puredistance
Maki, Iris Vos & Nele Tammiste of Puredistance

After the Puredistance presentation there was chance for talk, while enjoying a super-tasty sake, brewed by Fumikura themselves. It was our pleasure to answer all questions and talk about Puredistance perfumes with all the guests.

Lovely guests enjoying Puredistance perfume
Guests enjoying Puredistance perfume

 

Group photo!
Time for a group photo!

We like to thank all the guests that visited us in Tokyo, hopefully you enjoyed it as much as we did. We had an amazing time. Japan definitely has gotten a special place in our hearts. Special thanks to Sachi for organising a truly special event and presenting us in such a remarkable way.

25
May 2017

Puredistance celebrates its 10 year Anniversary

Puredistance Founder Jan Ewoud Vos with Puredistance BLACK
Puredistance Founder Jan Ewoud Vos with Puredistance BLACK

15 years ago I had a dream. A dream about a naturally beautiful lady that created distance through her purity: ‘Pure Distance’. I took the bold decision to try to build one of the world’s most exclusive Perfume Houses. 10 years ago half of my dream came true: Puredistance 1 Perfume was launched. Now, ten years later, the other half of my dream has come true. Worldwide Puredistance is considered as a very special brand that offers one of the world’s most exclusive and beautiful Perfume Collections. I deeply owe my team, our suppliers, all bloggers and our fans and customers for their invaluable input, support and positive energy. Without you I still would be dreaming.

Puredistance illustrations by Robin Keupink
Puredistance illustrations by Robin Keupink

Puredistance is celebrating its 10th Anniversary this year, a very special milestone to reach! All of our perfumes are still assembled by hand by our team, and our team still is small, fun, professional and personal. 

The special Puredistance 10-year Anniversary cake!
The special Puredistance 10-year Anniversary cake!

 

Nele Tammiste and Mary Gooding taking the first bites out of the Puredistance 10-year Anniversary cake!
Nele Tammiste and Mary Gooding taking the first bites out of the Puredistance 10-year Anniversary cake

For our 10 Year anniversary we had a special Puredistance cake made. And it is our intention to repeat this every 10 years. Again with a small and independent team. In a world where the word exclusivity has lost its meaning because of corporate take-overs, we will do everything to stay independent, original & personal. Small is beautiful!

Puredistance Master Perfume Collection
Puredistance Master Perfume Collection

In 10 years we created a sophisticated perfume collection of 8 perfumes. From our humble beginnings to this day, our Perfumes have been praised by bloggers, journalists, customers and fans. Something we are very proud of! Without all of you we would never have been where we are today. Thank you for making the Puredistance story such an amazing one!

The Puredistance Team
The Puredistance Team enjoying the 10 year Anniversary cake

Puredistance 10 Year Anniversary
Puredistance 10 Year Anniversary Card

13
December 2016

ALL THE WAY FROM TOKYO

Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand
Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand

Every now and then people from far away countries visit the Puredistance church (our headquarters) in the north of the Netherlands. Last September we welcomed Sachi, one of the few perfume bloggers in Japan. (Her blog is La Parfumerie Tanu) It was her dream to meet the Puredistance team and she travelled all the way from Tokyo to Groningen to see us.

Japanese perfume blogger Satchi visiting the Puredistance headquarters in Groningen
Japanese perfume blogger Sachi visiting the Puredistance headquarters in Groningen

<span style="color: #808080;">If we can we always host our guests in a charming hotel nearby in the special 'Puredistance Suite', with a stylish gold and white interior</span>
If we can, we host our guests in a charming hotel nearby in the special ‘Puredistance Suite’, with a stylish gold and white interior

We had arranged the Puredistance suite for her (in the appropriate Puredistance white and gold colour scheme) and after showing her the way we work, we enjoyed a great dinner together. When we think of Sachi we can still feel her positive and warm spirit. People like Sachi are ALWAYS welcome!

Mary Gooding from Puredistance showing Japanese perfume blogger Satchi the beautiful town of Groningen
Mary Gooding from Puredistance showing Japanese perfume blogger Sachi the beautiful town of Groningen

Early in the morning Satchi has to leave us and even the cat felt sad.... (picture taken by Satchi herself)
Early in the morning Sachi left Groningen and this is one of her last memories  (picture taken by Sachi herself)

We really hope to see Sachi again, if not in Groningen then maybe in Tokio!

20
October 2016

SUCCESSFUL PUREDISTANCE PERFUME EVENT IN KUNMING, CHINA

tamara vos presenting the new sheiduna perfume in kunming in china
Tamara Vos presenting the new SHEIDUNA perfume in Kunming in China

Saturday October 15th. Jan Ewoud Vos and his daughter Tamara, along with the team of the 13th. Note and Ma Studio, presented the new SHEIDUNA fragrance to a group of Puredistance customers and Perfume lovers in Kunming, in China.

puredistance perfume event in kunming in china launching sheiduna
The people from the 13th. Note and Ma Studio relaxing, ready with the preparation of the event

jan ewoud vos presenting the new sheiduna perfume in kunming in china
Relaxing before the event starts

Puredistance is sold in more than 30 countries and we take great pleasure and pride in noticing how people all over the world appreciate the unique qualities of our Perfumes and our brand.

puredistance perfume event in kunming in china launching sheiduna
The first Perfume lovers come in to attend the event

puredistance customers attending a perfume event in kunming in china
All guests are seriously interested

Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes
Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes

jan ewoud vos presenting sheiduna in kunming in china
Jan Ewoud Vos explains why Puredistance is a TRULY exclusive brand

jan ewoud vos and tamara vos: father and daughter
Proud father and daughter

organisers puredistance perfume event in kunming in china
After the event: the organisers and their support team are happy and satisfied

10
October 2016

PUREDISTANCE SHEIDUNA PRE-LAUNCHED IN BOLOGNA

Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna
Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna

Two days before Pitti Fragranze in Florence started, we pre-launched SHEIDUNA in Profumeria Al Sacro Cuore Profumeria in Bologna. For many years Giovanni and Lia run one of the most respected and selective perfumeries in Italy. Also for many years they love the Puredistance brand and we certainly love them too!

At Puredistance we believe in true exclusivity and consequently only sell to a very select choice of perfumeries. We consider this exclusivity a blessing, not only for the customer, but also for ourselves since it allows us to sell in the right stores and really connect to warmhearted people like Giovanni, Lia and their team.

Artistic shop window at Sacro Cuore Perfumery for Puredistance Sheiduna
Artistic shop window at Sacro Cuore Perfumery for Puredistance SHEIDUNA

In their own original and creative way the Sacro Cuore team created a wonderful, intimate shop window that beautifully shows the character of the new Puredistance SHEIDUNA. Many of their customers tried out and loved SHEIDUNA and one lady hit the nail on the head when she exclaimed: “Molto raffinato!”. 

Giovanni - original as ever - from the Perfumery Sacro Cuoro in Florence
Giovanni – original as ever
01
October 2016

PUREDISTANCE PROMINENTLY DISPLAYED IN CYPRUS

New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus
New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus

This summer we visited Dora and Theophilos Theophilou in Cyprus. For years their family has been running the three most exclusive perfumeries on the island. The relationship between Puredistance and the Dora Theophilou Haute Parfumerie always has been a special one, which shows in the beautiful presentation of our brand and all happy smiles.

Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina
Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina

Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with ANTONIA Perfume
Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with Puredistance ANTONIA Perfume

Puredistance elegantly displayed in Nicosia in Cyprus
Puredistance elegantly displayed in Dora Theophilou’s store in Nicosia

Customer in Cyprus who purchased Puredistance BLACK Perfume
Customer in Cyprus who purchased Puredistance BLACK

12
July 2016

THE CREATION OF PUREDISTANCE SHEIDUNA

Puredistance SHEIDUNA Perfume visual

In 2015, September 15, Jan Ewoud Vos and Cécile Zarokian met for the first time in Paris to discuss a possible new fragrance for Puredistance. Perfumer Cécile Zarokian is an independent perfumer in Paris who has the luxury of working in her own laboratory. Her creations are beautifully composed from the finest raw materials, and from the first conversation on, Mr. Vos felt they shared the same passion for authenticity and excellence.

Mr. Vos had prepared a first brief based around the name SHEIDUNA. A name composed of various, suggestive elements: ‘She’, ‘Sheika’ and ‘Dune’, while having the same cadence as the word ‘Seduction. Mr. Vos felt the name would perfectly reflect the sensual oriental Perfume he had in mind. At the end of the meeting Cécile took the challenge.

In the following weeks Mr. Vos would every week send a postcard to Cécile with visuals and text to brief the fine essence of SHEIDUNA.

Notes on SHEIDUNA taken by Cécile Zarokian during her first meeting with Mr. Vos in Paris
Notes on SHEIDUNA by Cécile Zarokian during her first meeting with Mr. Vos in Paris

In 2016, January 30, the Puredistance Team received a first creation SHEIDUNA version A. The feedback was unanimously: too heavy and too oriental. We kindly asked Cécile to start all over again instead of reworking version A.

The Puredistance Team receives the first version of SHEIDUNA
The Puredistance Team receives the first version of SHEIDUNA

Thursday, February 25, Mr. Vos and Cécile met in her laboratory at Rue de Vinaigres in the centre of Paris to smell SHEIDUNA version B. Bingo! Mr. Vos immediately could feel the soul of SHEIDUNA in this version. Key in his concept was the idea to bridge the sensuality from the Orient with the elegance from Paris and Cécile exactly had done so!

Parisian Perfumer Cécile Zarokian smells an early version of SHEIDUNA
Parisian Perfumer Cécile Zarokian smells SHEIDUNA

In the following months version B was further refined and after trying out various percentages, the right perfume oil percentage was decided (27%). This final version now had to be tested for 3 months in an external laboratory to see if it was compliant with EU and IFRA regulations. By the end of July all results were good, so we could order the Perfume oil and will start the process of maceration, filling and maturation later on in September.

In September, at the fragrance event Pitti Fragranze in Florence, we will officially launch SHEIDUNA and late October we expect the first flacons to be in the stores that sell Puredistance.

Puredistance founder Jan Ewoud Vos and Cécile Zarokian meet in Paris
Puredistance founder Jan Ewoud Vos and Cécile Zarokian meet in Paris: Good chemistry is key in the creation of a great fragrance!

The SHEIDUNA experience in words? The Perfume is rich and intense, inspired by a panoramic view of golden sand dunes in the desert during sunset – soft curves changing from deep gold to warm, orangey red – embodying a promise of sensual comfort and silent seduction. Wearing SHEIDUNA one wafts sensuality and at the same time feels like being wrapped up in a warm, soft blanket. Deep colours of Persian rugs touch the senses… the perfect marriage between Sensuality and Style.

Parisian Perfumer Cécile Zarokian holds the first sample flacon of SHEIDUNA Perfume
Cécile Zarokian holds the first sample flacon of SHEIDUNA Perfume
21
May 2016

PUREDISTANCE AND PARIS

Puredistance founder Jan Ewoud Vos and Perfumer Antoine Lie in Paris
Puredistance founder Jan Ewoud Vos and Perfumer Antoine Lie in Paris

The city of Paris has always played an important role in the development of our brand. Perfumer Antoine Lie who lives and works in Paris has created two wonderful Perfumes for Puredistance: BLACK and WHITE. And right now Parisian Perfumer Cécile Zarokian is creating the new Puredistance Perfume ‘SHEIDUNA’, an wonderful oriental that will be launched after summer.

Puredistance Master Perfume Collection on display at Jovoy in Paris
Puredistance Master Perfume Collection on display at Jovoy in Paris

And let’s not forget Francois Henin who owns one of the most beautiful exclusive perfumeries in the world near Place Vendôme has given, from the very first day he opened his store, Puredistance a prominent place in his store. Also Perfumery Sens Unique in the Marais quarter is very fond of our brand.

All in all we love Paris and Paris loves us!

21
February 2016

Puredistance Crystal Perfume Columns: a future collector’s item

Rare limited edition crystal Puredistance Perfume Column made by Swarovski
Rare limited edition Crystal Puredistance Perfume Column made by Swarovski

The past 7 years Swarovski has produced a very limited amount of unique crystal Perfume Columns exclusively for Puredistance. Four versions have been produced: ‘clear crystal and gold’, ‘clear crystal and steel’, ‘black crystal and gold’ and ‘black crystal and steel’. The crystal Column is specially made to hold one of the 17.5 ml Puredistance Perfume Sprays and is regarded as one of the most luxurious and exclusive accessories in the world of Perfume flacons.

Puredistance 1 Perfume inside a limited edition Crystal Perfume Column
Puredistance 1 Perfume inside a limited edition Crystal Perfume Column

Two years ago we have ordered the last crystal columns and in the future no Crystal Columns will be produced anymore. From each Column not more than three hundred pieces have been produced. All with a unique number engraved in the crystal bottom and the corresponding cap. We predict this unique Crystal Perfume will be a collectors item one day.

23
December 2015

LOOKING BACK AT 2015

Puredistance Master Perfume Collection presented on our chessboard display which was designed inhouse
Looking back at 2015

2015 has been the best year ever for Puredistance in terms of sales and brand appreciation. We found, now that we offer 6 different Perfumes, each with its own unique character, there is certainly enough choice and depth in our collection to justify the name ‘Perfume House’. The past 8 years we have been working hard, without any compromises, to make sure the best quality ingredients and components would go hand in hand with the most elegant design and – let’s not forget this – good old fashioned personal service. Our goal always has been to be a small and unique brand. To be recognised in more than 30 countries as one of the leading ‘niche’ luxury Perfume Houses, is like a dream come true.

For the years to come we will continue to do what we always have done. This means we stay small and personal. ‘Small is beautiful’ will still be our motto. The past years we have seen many leading niche perfume companies being taken over by large luxury powerhouses or investment funds (Byredo, Frederic Malle, Le Labo, Diptyque, Annick Goutal , L’Artisan Parfumeur, Penhaligons, Clive Christian, to name a few). Some of the perfumeries that sell Puredistance have recently asked me if Puredistance would be the next company to be sold. My answer was that as long as the Puredistance Team enjoys what they do, I will not sell out and we will stay a privately-owned company that can make aesthetic and moral choices without external (financial) pressure from third parties.

I wish you all the very best for 2016. I hope next year we can also contribute a little to your sense of comfort and well-being, with our Perfumes and our personal caring. To share with you some highlights of the past year, we made this Christmas Card!

Kind Regards and Happy Holidays,
Jan Ewoud Vos