Photo Stories

11
December 2017

Puredistance WARSZAWA Tour

During the months of October and November Iris Vos visited some of our retailers in Europa to Introduce Puredistance WARSZAWA. These travels have been incredibly inspiring and fruitful. It is truly amazing to meet all the motivated and knowledgable people who are working in the stores, both in the store itself and behind the scenes. Scroll down to join me during my travels.

Osnat of Le Maison du Parfum in Antwerp
Osnat of Le Maison du Parfum in Antwerp

I started my journey by taking the train from Groningen to Antwerp. In Antwerp I visited Le Maison du Parfum, where we are exclusively sold in Belgium. At Maison du Parfum I met with store-owner Osnat, who is proudly holding WARSZAWA in the picture above.

The lovely ladies at Jovoy Paris
The lovely ladies at Jovoy Paris

From Antwerp I took a swift Thalys train to Paris. In Paris I visited Jovoy Parfums rares in the 1st arrondissement near the Louvre and Palais Royal. Here we are beautifully represented, our Crystal Perfume Columns taking the spotlight in the store.

Puredistance presented beautifully with the Crystal Column at Jovoy Paris
Puredistance presented with the Crystal Column at Jovoy Paris

In the late afternoon I walked through characteristic Le Marais. In the heart of the neighbourhood, Puredistance is represented by Sens Unique. After a fruitful training, we enjoyed delicious food at Miznon in the Jewish Quarter.

The wonderful ladies of Sens Unique in Paris
The wonderful ladies of Sens Unique in Paris

Daria of Sens Unique in Paris looking through our Postcards :)
Daria of Sens Unique in Paris looking through our Postcards 🙂

After Paris, I flew to sunny Marbella in Spain. In the scenic port of Puerto Banus, filled with yachts and luxury stores, we are represented in Bar a Parfums. Such a prime location! Bar a Parfums’ owner Ayyub (on the left in the picture below) proposed a great idea for dinner: restaurant Lobito de Mar, which serves amazing fish & seafood by Michelin Star Chef Dani GarcĂ­a. A feast for the senses (Like Puredistance)!

Team of Bar a Parfums in Puerto Banus, Marbella
The team of Bar a Parfums in Puerto Banus, having fun 😉

Beautiful Puredistance presentation at Bar a Parfums
Beautiful Puredistance presentation at Bar a Parfums

The Port of Puerto Banus Marina, view from Bar a Parfums
The Port of Puerto Banus Marina, view from Bar a Parfums

From Marbella I traveled on to Istanbul, Turkey. A different world..! Next to visiting the two Home of Scents stores we are represented in, I visited Bazaars, tried Turkish Delight and enjoyed amazing sites like the Blue Mosque and the Hagia Sophia.

Puredistance Exclusive Agent sign at Home of Scents Akasya in Istanbul
Puredistance Exclusive Agent Sign at Home of Scents Akasya in Istanbul

Naz Saner showing the team our new Puredistance Binder
Naz Saner showing the team our new Puredistance Binder

The team of Home of Scents Akasya in Istanbul
The team of Home of Scents Akasya in Istanbul

Puredistance Presentation at Home of Scents Akasya in Istanbul
Puredistance Presentation at Home of Scents Akasya in Istanbul

The Team of Home of Scents NiƟantaĆŸÄ± in Istanbul
The Team of Home of Scents NiƟantaĆŸÄ± in Istanbul

From Istanbul, the plane took me to Bucharest in Romania! This country with its beautiful landscapes, tales (Dracula) and amazing architecture always holds a special interest for me.

Amazing Puredistance SHEIDUNA window at Elysee Perfumery
Amazing Puredistance SHEIDUNA window at Elysee Perfumery in Bucharest

Puredistance Presentation
Excellent Puredistance Presentation

Iris Vos of Puredistance together with Perfume blogger Adelina Tomescu
Iris Vos together with Perfume blogger Adelina Tomescu

Romanian perfume blogger Adelina Tomescu (Adelinnasworld) traveled all the way from her hometown to meet me in Bucharest, something I highly appreciate! We enjoyed a lunch at traditional Hanul Lui Manuc and could talk about all the things ‘Puredistance’ 🙂

The wonderful team of Elysee in Bucharest
The wonderful team of Elysee in Bucharest

The Puredistance Showdesk
The Puredistance Showdesk

From Bucharest I traveled to Budapest in Hungary. In Hungary we are represented by Zsolt ZĂłlyomi’s perfumery Le Parfum at the Ritz-Carlton Hotel Budapest.

The team of Le Parfum - Zsolt ZĂłlyomi, at the Ritz-Carlton Hotel
The team of Le Parfum – Zsolt ZĂłlyomi, at the Ritz-Carlton Hotel in Budapest (Zsolt himself on the left)

Zsolt ZĂłlyomi of Le Parfum in Budapest
Puredistance window featuring our new Exclusive Agent sign.

Iris Vos of Puredistance crafting a chocolate dessert
We enjoyed a cake-decoration workshop at the Ritz-Carlton! Here I am crafting a chocolate dessert. Trying to.

After Budapest I returned home – filled with Puredistance-energy. All in all these travels have been a true joy, and it makes me proud to see our beautiful presentation around the world!

30
November 2017

Extraordinary: A visit from Japan and China

Puredistance Perfumes are sold in less than 100 specialised perfume stores worldwide. These stores are spread out over 35 countries. In some countries we have not yet found the right perfume store to present our brand: one of them is Japan. But even without a store our brand is getting more and more attention in Japan. All because of Sachi.

Sachi of La Parfumerie Tanu is the leading expert on niche fragrances in Japan. Years ago she fell in love with the Puredistance Perfumes. Last year she visited our headquarters in Groningen for the first time. This year in April, Nele and Iris of Puredistance traveled to Japan to host a Puredistance event together with Sachi in Tokyo and this September Sachi visited us again in Groningen. A very special relationship has developed between her and the Puredistance Team. Sachi’s visit to Groningen coincided with a visit of Chi Wai, our representative in China. Japan meets China in Groningen – what a special occasion! Here is our photo-story about their visit.

The Puredistance Team together with Sachi & Chi Wai watching the Puredistance WARSZAWA Movie
The Puredistance Team together with Sachi & Chi Wai watching the Puredistance WARSZAWA Movie

Jan Ewoud Vos talks about Puredistance WARSZAWA
Puredistance Founder Jan Ewoud Vos talks about the world behind Puredistance WARSZAWA

We showed Sachi a video-message which Cecile Zarokian - perfumer of Puredistance SHEIDUNA - made for Sachi while she was in Italy. 
We showed Sachi a video-message which Cecile Zarokian – perfumer of Puredistance SHEIDUNA – made for Sachi while she was in Italy.

Sachi of La Parfumerie Tanu Blog on top of the Martinitoren!
A must-do in Groningen: Climbing the 311 steps of the Martinitoren to enjoy a panoramic view over Groningen.

Pepernoten in all kinds of flavours! Typical Dutch December treats
Pepernoten in all kinds of flavours! Typical Dutch December treats

Puredistance Team together with Chi Wai & Sachi
The Puredistance Team together with Chi Wai & Sachi

14
September 2017

True Exclusivity – Puredistance in Italy

The Puredistance Showdesk
Puredistance is one of the few remaining Perfume Houses that still offers True Exclusivity

One of the many benefits of being an exclusive perfume house is travelling to Italy to meet perfume lovers from all over the world during one of the artistic perfumery events that are yearly held in Milan and Florence. This week we met in Florence with various specialised perfumeries that represent our brand. Our message was an old one, but today more valid then ever: Puredistance still stands for ‘True Exclusivity’. 

In today’s world of fragrances, where big luxury powerhouses rule, it seems we have become a rare bird, which is something we cherish. It is our wish to continue creating understated elegance and timelessly beautiful Perfumes, hand in hand with true exclusivity. The best proof of this exclusivity is the fact that less than 100 carefully selected perfumeries in 35 countries are authorised to sell the Puredistance brand. This kind of exclusivity is hard to find today: many companies promise it, few deliver.

CĂ©cile Zarokian, perfumer of Puredistance SHEIDUNA
CĂ©cile Zarokian, one of the best perfumers in France and according to many (and us) the best dressed perfumer of the world!

We met CĂ©cile Zarokian in the Montebello Splendid Hotel in Florence and spend a lovely evening with her. CĂ©cile created Puredistance SHEIDUNA, and a second Puredistance Perfume with her signature is in the making. The launch is planned for November 2019. We like to take our time and never rush; we feel time is on our side.

Nele Tammiste of Puredistance
Nele Tammiste, international sales manager of Puredistance feeling at home in the beautiful interior of the Montebello Splendid

Puredistance Founder Jan Ewoud Vos together with Giovanni, Lia and Virginia of Sacro Cuore Bologna
Jan Ewoud Vos having dinner with the ’Sacro Cuore Famiglia’ in Bologna: Giovanni, Lia and Virginia. With less than 100 perfumeries in 35 countries that sell Puredistance we are able to connect to nearly each of them personally. ‘Less is more!’

Puredistance DNA
Puredistance DNA

05
September 2017

Leather Atelier ‘Reyne Leder ‘ in Gent

Puredistance traveled to Gent to visit Guy Reyné of Leather Atelier Leder Reyne, where our 100ml leather holders are handmade.
 
The workshop at Leder Reyne
The workshop at Leder Reyne
We got a small tour in the workshop and got to meet Guy his colleagues, who were working on the leather holders for Puredistance.
 
Leather holders in the making
Leather holders in the making
Their team is small, dedicated and personal, just like Puredistance.
 
100ml Puredistance M Perfume in its leather holder
Close up of the stitching of the 100ml leather holder. Every step in the creation of the leather holders is done by hand!
 
The making of Puredistance BLACK leather holders
The making of Puredistance BLACK leather holders
Guy showed us the leather holder colour we will use for Puredistance WARSZAWA, which is beautiful.
 
Puredistance WARSZAWA leather
Puredistance WARSZAWA leather
Big thanks to Guy for our already many years-long cooperation!
 
Guy Reyne with his son, holding Puredistance BLACK
Guy Reyne with his son, holding Puredistance BLACK
01
June 2017

Puredistance discovery event in Japan

La Parfumerie Tanu presents Cabaret LPT vol. 5 'Puredistance on tour Tokyo'
La Parfumerie Tanu presents Cabaret LPT vol. 5 ‘Puredistance on tour Tokyo’

Puredistance traveled to Tokyo, Japan! Together with Sachi of La Parfumerie Tanu, we organized an event  full of Puredistance discovery in a small book cafe in Tokyo: Fumikura.

Shizu, sister of Sachi, welcoming our guests at the reception
Shizu, sister of Sachi, welcoming our guests at the reception

Guests are welcomed at the reception by Shizu, the sister of Sachi! We offered a limited amount of our perfumes for sale to our guests.

A beautiful and humble set-up of the full Puredistance Master Collection
The full Puredistance Master Collection, including brochures & the Puredistance Book

A beautiful and humble set-up of the full Puredistance Master Perfume collection, complete with a red rose.. Everyone got a  chance to view our products and spray all perfumes.

Fun slide of Puredistance OPARDU during the test-presentation
Fun slide of Puredistance OPARDU during the test-presentation

 

Nele Tammiste of Puredistance & Sachi of La Parfumerie Tanu
Nele Tammiste of Puredistance & Sachi of La Parfumerie Tanu

Sachi presenting Puredistance (all in Japanese) by means of a presentation displayed on the wall of the cafe. The presentation also included music, and Sachi’s wonderful spirit and enthusiasm!

Our audience enjoying Puredistance WHITE on handmade blotters
Sachi presenting Puredistance WHITE to the audience

Curious guests smelling Puredistance WHITE, on handmade perfumed blotters.

A sake specially brewed for our event by Fumikura
A sake specially brewed for our event by Fumikura

 

Maki, Iris Vos & Nele Tammiste of Puredistance
Maki, Iris Vos & Nele Tammiste of Puredistance

After the Puredistance presentation there was chance for talk, while enjoying a super-tasty sake, brewed by Fumikura themselves. It was our pleasure to answer all questions and talk about Puredistance perfumes with all the guests.

Lovely guests enjoying Puredistance perfume
Guests enjoying Puredistance perfume

 

Group photo!
Time for a group photo!

We like to thank all the guests that visited us in Tokyo, hopefully you enjoyed it as much as we did. We had an amazing time. Japan definitely has gotten a special place in our hearts. Special thanks to Sachi for organising a truly special event and presenting us in such a remarkable way.

25
May 2017

Puredistance celebrates its 10 year Anniversary

Puredistance Founder Jan Ewoud Vos with Puredistance BLACK
Puredistance Founder Jan Ewoud Vos with Puredistance BLACK

15 years ago I had a dream. A dream about a naturally beautiful lady that created distance through her purity: ‘Pure Distance’. I took the bold decision to try to build one of the world’s most exclusive Perfume Houses. 10 years ago half of my dream came true: Puredistance 1 Perfume was launched. Now, ten years later, the other half of my dream has come true. Worldwide Puredistance is considered as a very special brand that offers one of the world’s most exclusive and beautiful Perfume Collections. I deeply owe my team, our suppliers, all bloggers and our fans and customers for their invaluable input, support and positive energy. Without you I still would be dreaming.

Puredistance illustrations by Robin Keupink
Puredistance illustrations by Robin Keupink

Puredistance is celebrating its 10th Anniversary this year, a very special milestone to reach! All of our perfumes are still assembled by hand by our team, and our team still is small, fun, professional and personal. 

The special Puredistance 10-year Anniversary cake!
The special Puredistance 10-year Anniversary cake!

 

Nele Tammiste and Mary Gooding taking the first bites out of the Puredistance 10-year Anniversary cake!
Nele Tammiste and Mary Gooding taking the first bites out of the Puredistance 10-year Anniversary cake

For our 10 Year anniversary we had a special Puredistance cake made. And it is our intention to repeat this every 10 years. Again with a small and independent team. In a world where the word exclusivity has lost its meaning because of corporate take-overs, we will do everything to stay independent, original & personal. Small is beautiful!

Puredistance Master Perfume Collection
Puredistance Master Perfume Collection

In 10 years we created a sophisticated perfume collection of 8 perfumes. From our humble beginnings to this day, our Perfumes have been praised by bloggers, journalists, customers and fans. Something we are very proud of! Without all of you we would never have been where we are today. Thank you for making the Puredistance story such an amazing one!

The Puredistance Team
The Puredistance Team enjoying the 10 year Anniversary cake

Puredistance 10 Year Anniversary
Puredistance 10 Year Anniversary Card

13
December 2016

ALL THE WAY FROM TOKYO

Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand
Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand

Every now and then people from far away countries visit the Puredistance church (our headquarters) in the north of the Netherlands. Last September we welcomed Sachi, one of the few perfume bloggers in Japan. (Her blog is La Parfumerie Tanu) It was her dream to meet the Puredistance team and she travelled all the way from Tokyo to Groningen to see us.

Japanese perfume blogger Satchi visiting the Puredistance headquarters in Groningen
Japanese perfume blogger Sachi visiting the Puredistance headquarters in Groningen

<span style="color: #808080;">If we can we always host our guests in a charming hotel nearby in the special 'Puredistance Suite', with a stylish gold and white interior</span>
If we can, we host our guests in a charming hotel nearby in the special ‘Puredistance Suite’, with a stylish gold and white interior

We had arranged the Puredistance suite for her (in the appropriate Puredistance white and gold colour scheme) and after showing her the way we work, we enjoyed a great dinner together. When we think of Sachi we can still feel her positive and warm spirit. People like Sachi are ALWAYS welcome!

Mary Gooding from Puredistance showing Japanese perfume blogger Satchi the beautiful town of Groningen
Mary Gooding from Puredistance showing Japanese perfume blogger Sachi the beautiful town of Groningen

Early in the morning Satchi has to leave us and even the cat felt sad.... (picture taken by Satchi herself)
Early in the morning Sachi left Groningen and this is one of her last memories  (picture taken by Sachi herself)

We really hope to see Sachi again, if not in Groningen then maybe in Tokio!

20
October 2016

SUCCESSFUL PUREDISTANCE PERFUME EVENT IN KUNMING, CHINA

tamara vos presenting the new sheiduna perfume in kunming in china
Tamara Vos presenting the new SHEIDUNA perfume in Kunming in China

Saturday October 15th. Jan Ewoud Vos and his daughter Tamara, along with the team of the 13th. Note and Ma Studio, presented the new SHEIDUNA fragrance to a group of Puredistance customers and Perfume lovers in Kunming, in China.

puredistance perfume event in kunming in china launching sheiduna
The people from the 13th. Note and Ma Studio relaxing, ready with the preparation of the event

jan ewoud vos presenting the new sheiduna perfume in kunming in china
Relaxing before the event starts

Puredistance is sold in more than 30 countries and we take great pleasure and pride in noticing how people all over the world appreciate the unique qualities of our Perfumes and our brand.

puredistance perfume event in kunming in china launching sheiduna
The first Perfume lovers come in to attend the event

puredistance customers attending a perfume event in kunming in china
All guests are seriously interested

Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes
Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes

jan ewoud vos presenting sheiduna in kunming in china
Jan Ewoud Vos explains why Puredistance is a TRULY exclusive brand

jan ewoud vos and tamara vos: father and daughter
Proud father and daughter

organisers puredistance perfume event in kunming in china
After the event: the organisers and their support team are happy and satisfied

10
October 2016

PUREDISTANCE SHEIDUNA PRE-LAUNCHED IN BOLOGNA

Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna
Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna

Two days before Pitti Fragranze in Florence started, we pre-launched SHEIDUNA in Profumeria Al Sacro Cuore Profumeria in Bologna. For many years Giovanni and Lia run one of the most respected and selective perfumeries in Italy. Also for many years they love the Puredistance brand and we certainly love them too!

At Puredistance we believe in true exclusivity and consequently only sell to a very select choice of perfumeries. We consider this exclusivity a blessing, not only for the customer, but also for ourselves since it allows us to sell in the right stores and really connect to warmhearted people like Giovanni, Lia and their team.

Artistic shop window at Sacro Cuore Perfumery for Puredistance Sheiduna
Artistic shop window at Sacro Cuore Perfumery for Puredistance SHEIDUNA

In their own original and creative way the Sacro Cuore team created a wonderful, intimate shop window that beautifully shows the character of the new Puredistance SHEIDUNA. Many of their customers tried out and loved SHEIDUNA and one lady hit the nail on the head when she exclaimed: “Molto raffinato!”. 

Giovanni - original as ever - from the Perfumery Sacro Cuoro in Florence
Giovanni – original as ever
01
October 2016

PUREDISTANCE PROMINENTLY DISPLAYED IN CYPRUS

New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus
New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus

This summer we visited Dora and Theophilos Theophilou in Cyprus. For years their family has been running the three most exclusive perfumeries on the island. The relationship between Puredistance and the Dora Theophilou Haute Parfumerie always has been a special one, which shows in the beautiful presentation of our brand and all happy smiles.

Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina
Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina

Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with ANTONIA Perfume
Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with Puredistance ANTONIA Perfume

Puredistance elegantly displayed in Nicosia in Cyprus
Puredistance elegantly displayed in Dora Theophilou’s store in Nicosia

Customer in Cyprus who purchased Puredistance BLACK Perfume
Customer in Cyprus who purchased Puredistance BLACK

12
July 2016

THE CREATION OF PUREDISTANCE SHEIDUNA

Puredistance SHEIDUNA Perfume visual

In 2015, September 15, Jan Ewoud Vos and CĂ©cile Zarokian met for the first time in Paris to discuss a possible new fragrance for Puredistance. Perfumer CĂ©cile Zarokian is an independent perfumer in Paris who has the luxury of working in her own laboratory. Her creations are beautifully composed from the finest raw materials, and from the first conversation on, Mr. Vos felt they shared the same passion for authenticity and excellence.

Mr. Vos had prepared a first brief based around the name SHEIDUNA. A name composed of various, suggestive elements: ‘She’, ‘Sheika’ and ‘Dune’, while having the same cadence as the word ‘Seduction. Mr. Vos felt the name would perfectly reflect the sensual oriental Perfume he had in mind. At the end of the meeting CĂ©cile took the challenge.

In the following weeks Mr. Vos would every week send a postcard to CĂ©cile with visuals and text to brief the fine essence of SHEIDUNA.

Notes on SHEIDUNA taken by CĂ©cile Zarokian during her first meeting with Mr. Vos in Paris
Notes on SHEIDUNA by CĂ©cile Zarokian during her first meeting with Mr. Vos in Paris

In 2016, January 30, the Puredistance Team received a first creation SHEIDUNA version A. The feedback was unanimously: too heavy and too oriental. We kindly asked CĂ©cile to start all over again instead of reworking version A.

The Puredistance Team receives the first version of SHEIDUNA
The Puredistance Team receives the first version of SHEIDUNA

Thursday, February 25, Mr. Vos and Cécile met in her laboratory at Rue de Vinaigres in the centre of Paris to smell SHEIDUNA version B. Bingo! Mr. Vos immediately could feel the soul of SHEIDUNA in this version. Key in his concept was the idea to bridge the sensuality from the Orient with the elegance from Paris and Cécile exactly had done so!

Parisian Perfumer CĂ©cile Zarokian smells an early version of SHEIDUNA
Parisian Perfumer CĂ©cile Zarokian smells SHEIDUNA

In the following months version B was further refined and after trying out various percentages, the right perfume oil percentage was decided (27%). This final version now had to be tested for 3 months in an external laboratory to see if it was compliant with EU and IFRA regulations. By the end of July all results were good, so we could order the Perfume oil and will start the process of maceration, filling and maturation later on in September.

In September, at the fragrance event Pitti Fragranze in Florence, we will officially launch SHEIDUNA and late October we expect the first flacons to be in the stores that sell Puredistance.

Puredistance founder Jan Ewoud Vos and CĂ©cile Zarokian meet in Paris
Puredistance founder Jan Ewoud Vos and CĂ©cile Zarokian meet in Paris: Good chemistry is key in the creation of a great fragrance!

The SHEIDUNA experience in words? The Perfume is rich and intense, inspired by a panoramic view of golden sand dunes in the desert during sunset – soft curves changing from deep gold to warm, orangey red – embodying a promise of sensual comfort and silent seduction. Wearing SHEIDUNA one wafts sensuality and at the same time feels like being wrapped up in a warm, soft blanket. Deep colours of Persian rugs touch the senses… the perfect marriage between Sensuality and Style.

Parisian Perfumer CĂ©cile Zarokian holds the first sample flacon of SHEIDUNA Perfume
CĂ©cile Zarokian holds the first sample flacon of SHEIDUNA Perfume
21
May 2016

PUREDISTANCE AND PARIS

Puredistance founder Jan Ewoud Vos and Perfumer Antoine Lie in Paris
Puredistance founder Jan Ewoud Vos and Perfumer Antoine Lie in Paris

The city of Paris has always played an important role in the development of our brand. Perfumer Antoine Lie who lives and works in Paris has created two wonderful Perfumes for Puredistance: BLACK and WHITE. And right now Parisian Perfumer CĂ©cile Zarokian is creating the new Puredistance Perfume ‘SHEIDUNA’, an wonderful oriental that will be launched after summer.

Puredistance Master Perfume Collection on display at Jovoy in Paris
Puredistance Master Perfume Collection on display at Jovoy in Paris

And let’s not forget Francois Henin who owns one of the most beautiful exclusive perfumeries in the world near Place VendĂŽme has given, from the very first day he opened his store, Puredistance a prominent place in his store. Also Perfumery Sens Unique in the Marais quarter is very fond of our brand.

All in all we love Paris and Paris loves us!