‘It’s not a fragrance to stare at and admire the virtuosity of the perfumer but rather it’s a luxury to be worn in silence. It makes a perfect fusion with the skin. Like the fashion done by women designers in this case the fact that it has been done by a woman is not a surprise. It’s like a moment of personal luxury, a secret and intimate pleasure.’
‘Beautifully blended without any domineering aspects but each time I wear it (mostly at bedtime), I’m captivated by another aspect… If niche is about absolute quality (ingredients, parfum concentration, collaborations with top perfumers), creativity, limited distribution (less than 100 retailers globally), personal connection, exclusivity and not being part of mindless more, more consumerism, Puredistance gets it so right.’
‘At this stage, the perfume is warm and inviting and increasingly sensual. The perfume seems to infuse itself into ones’ skin as one making it more of an essence than a layer of fragrance. As the perfume continues to develop, the cream begins to subside making way for a sharper mix of patchouli and tonka. Here M V2Q seems to flex its muscle with a nicely masculine beefiness that is not shy in the least. But once again the perfume seems to roll on out to the smooth and creamy as it settles from the more provocative to the more sublime. M V2Q is a handsome devil of a perfume.’
‘The woman smiles looking at the flowers and she almost feels their fresh, crisp smell that brings her so much happiness. She again immerses the brush in color and among the lilac flowers, she starts to paint a sweet heliotrope flower. This time, the colors are more vivid , you can get lost in their depth. If you close your eyes, you can feel their warm and powdery aroma. Yes! This is definitely how memories smell – a blend of space and time, over which the fine veil of melancholy sat quietly, protective.’
‘In its deep and complex drydown, it throws floral elements with a slightly powderiness and resins with amber touches, so the perceived leather or better said, suede accord could be the result of an overdose of labdanum with an iris touch. Semi-sweet and spicy vanilla and tobacco pipe nuances are married with precious woods and patchouli leaves at the base alongside musks that blends and melts with your skin as a silk handkerchief hugs your neck.’
“The longer your wear Puredistance White the more attention it seems to get because I’m smelling my wrist more often right now ….. the sandalwood essence that was used in this Master Perfume is simply divine. It does feel woody but at the same time the surface of the wood is so shiny, smooth and polished that it possibly could’ve been mistaken for silk fabrics …. so addictive. Puredistance team wanted to create a fragrance that will make everyone feel instant happiness upon sniffing this new perfume. In my opinion… they nailed it!”
“There’s an underlying patchouli aroma that gives it character, a hint of spice to make it jump off the skin. And by the one hour mark, SHEIDUNA reaches its resting place in the dry down. It will shift no longer, content in its final form of mellow prettiness. This is, much like WHITE before it, a wonderful perfume for a special woman. I can’t wait to pull it out more frequently around the holiday season.”
“Warszawa unfolds like a day’s journey; the perfume starts bright and sweet like the dawn of a new day. As the day wears on, the spice of the florals add life and energy and then finally, the perfume provides a finishing crescendo as if entering the grand ball at the end of the evening. This is where the perfume settles into its final incarnation; a beauty that is unique as the noble city that bears its name.”
“Aenotus greets the skin with a soft as silk citrus which glides along with a light touch of yuzu in a haze off of the skin. Incredibly inviting, Aenotus’ opening is all about comfort and reassurance with just the right amount of sunshine. After a while, and very quietly, the citrus notes seem to drift off as if the wind lightly carries them away. A warm and lightly sugared accord gracefully takes center stage, once again adding a layer of perfumed comfort. Aenotus doesn’t shout about it’s beauty, instead it confidently retreats from anything that can be construed as overt.”
‘The collaboration of two people who take a while to come up with a concept pays off. Usually, the Puredistance fragrances, and Lie fragrance creations overall, focus on an aesthetic take, not just harnessing a market trend. The aesthetic focus married to a concept is what differentiates true niche brands, after all. In a world where niche companies exceedingly and increasingly emulate designer brands to capture the short attention span of consumers, it is appreciated.
The fragrant composition of Ysayo takes the best of both worlds and merges them in a fragrance that is verdant in the kind of bitterish way that recalls the best retro effects forever etched in memory through masterpieces like Azzaro pour Homme and Chanel Antaeus.’
‘While a fruity-floral, Puredistance Divanché avoids the oft-pretty sugariness of that genre adroitly. This pure parfum (28%) is a fine example of naturals and synthetics working together. (FYI: all the house’s releases since their 2007 debut created by Annie Buzantian, Puredistance 1, are in pure parfum concentration.)
Puredistance Divanché feels out of sync with many of the current trends in modern niche. This is a particularly good thing – it doesn’t equate quality and parfum concentration with blaring and brash performance.’
“I love grand perfumes. Those perfumes that are emotional, opulent, deep, complex, and somehow overwhelming in the way that they offer só much within só many layers that it seems that you’d need a lot of time to even grasp their full spectrum. But these grand perfumes are only grand if they deliver all of these feelings and emotions in an operatic shape of deceiving initial simplicity. That is art. And that is very difficult to find these days. This is what perfumer Nathalie Feisthauer managed to achieve with her creation Nº12 for Puredistance.’
I received your generous gift of the first 60ml flacon of M. Your correspondence brought tears to my eyes. I was simply speechless. That’s saying a lot since you already know I have something to say about everything… It’s a rarity that company takes the time and effort to do what you did for me. That’s why Puredistance is “pure class” in and out of the bottle. It’s really nice, in a world of texting, Twitter, and Facebook, that The Puredistance Team can compose a letter “old School,” address, stamp and mail. I thank you for that, since I’ll be 62 this year, and appreciate a nice written letter.’
‘In a talk lasting over one and a half hours, Jan Ewoud Vos surprised me with being very modest and down-to-earth, with how dearly he spoke about his team, the people who work for him, and with the generosity he’s offering to other people. In this interview, we delved into the world of Puredistance, talked about how the brand manages to stay relevant in today’s environment with its unusual approach, and, of course, had a sneak peek into what new perfume is coming next – and which ones are leaving the Magnificent XII collection..’
‘Like its predecessor, ANTONIA is entirely modern without being odd or strange; the makers were obviously aiming high and not looking for a quick hit with a trendy perfume that would soon pass out of fashion. I can see this becoming an enduring favorite in its class, and it’s classy all the way.’
‘Gold opens with a rush of soft herbed and spiced bergamot that instantly fuses with the warmth of your skin. The smooth warm opening makes for the most welcoming invitation of what’s to come as from the first spritz, Gold feels as if the perfume is made just for the wearer, and the wearer alone. As the perfume settles in, Gold begins to flatten and the bergamot and herbs make way for the lightest of labdanum and jasmine bringing the flattened transition to the more rounded. Here the perfume is pulsing and hypnotic. After quite some time, Gold begins to dry and the desert begins to emerge from the perfume. At this point, Gold feels as if the scent is wafting over the ancient dunes and mysterious spices have joined the winds from far away lands. Gold is a gift from the most ancient of kings.’
‘It’s not a fragrance to stare at and admire the virtuosity of the perfumer but rather it’s a luxury to be worn in silence. It makes a perfect fusion with the skin. Like the fashion done by women designers in this case the fact that it has been done by a woman is not a surprise. It’s like a moment of personal luxury, a secret and intimate pleasure.’
‘Beautifully blended without any domineering aspects but each time I wear it (mostly at bedtime), I’m captivated by another aspect… If niche is about absolute quality (ingredients, parfum concentration, collaborations with top perfumers), creativity, limited distribution (less than 100 retailers globally), personal connection, exclusivity and not being part of mindless more, more consumerism, Puredistance gets it so right.’
‘At this stage, the perfume is warm and inviting and increasingly sensual. The perfume seems to infuse itself into ones’ skin as one making it more of an essence than a layer of fragrance. As the perfume continues to develop, the cream begins to subside making way for a sharper mix of patchouli and tonka. Here M V2Q seems to flex its muscle with a nicely masculine beefiness that is not shy in the least. But once again the perfume seems to roll on out to the smooth and creamy as it settles from the more provocative to the more sublime. M V2Q is a handsome devil of a perfume.’
‘The woman smiles looking at the flowers and she almost feels their fresh, crisp smell that brings her so much happiness. She again immerses the brush in color and among the lilac flowers, she starts to paint a sweet heliotrope flower. This time, the colors are more vivid , you can get lost in their depth. If you close your eyes, you can feel their warm and powdery aroma. Yes! This is definitely how memories smell – a blend of space and time, over which the fine veil of melancholy sat quietly, protective.’
‘In its deep and complex drydown, it throws floral elements with a slightly powderiness and resins with amber touches, so the perceived leather or better said, suede accord could be the result of an overdose of labdanum with an iris touch. Semi-sweet and spicy vanilla and tobacco pipe nuances are married with precious woods and patchouli leaves at the base alongside musks that blends and melts with your skin as a silk handkerchief hugs your neck.’
“The longer your wear Puredistance White the more attention it seems to get because I’m smelling my wrist more often right now ….. the sandalwood essence that was used in this Master Perfume is simply divine. It does feel woody but at the same time the surface of the wood is so shiny, smooth and polished that it possibly could’ve been mistaken for silk fabrics …. so addictive. Puredistance team wanted to create a fragrance that will make everyone feel instant happiness upon sniffing this new perfume. In my opinion… they nailed it!”
“There’s an underlying patchouli aroma that gives it character, a hint of spice to make it jump off the skin. And by the one hour mark, SHEIDUNA reaches its resting place in the dry down. It will shift no longer, content in its final form of mellow prettiness. This is, much like WHITE before it, a wonderful perfume for a special woman. I can’t wait to pull it out more frequently around the holiday season.”
“Warszawa unfolds like a day’s journey; the perfume starts bright and sweet like the dawn of a new day. As the day wears on, the spice of the florals add life and energy and then finally, the perfume provides a finishing crescendo as if entering the grand ball at the end of the evening. This is where the perfume settles into its final incarnation; a beauty that is unique as the noble city that bears its name.”
“Aenotus greets the skin with a soft as silk citrus which glides along with a light touch of yuzu in a haze off of the skin. Incredibly inviting, Aenotus’ opening is all about comfort and reassurance with just the right amount of sunshine. After a while, and very quietly, the citrus notes seem to drift off as if the wind lightly carries them away. A warm and lightly sugared accord gracefully takes center stage, once again adding a layer of perfumed comfort. Aenotus doesn’t shout about it’s beauty, instead it confidently retreats from anything that can be construed as overt.”
‘The collaboration of two people who take a while to come up with a concept pays off. Usually, the Puredistance fragrances, and Lie fragrance creations overall, focus on an aesthetic take, not just harnessing a market trend. The aesthetic focus married to a concept is what differentiates true niche brands, after all. In a world where niche companies exceedingly and increasingly emulate designer brands to capture the short attention span of consumers, it is appreciated.
The fragrant composition of Ysayo takes the best of both worlds and merges them in a fragrance that is verdant in the kind of bitterish way that recalls the best retro effects forever etched in memory through masterpieces like Azzaro pour Homme and Chanel Antaeus.’
‘While a fruity-floral, Puredistance Divanché avoids the oft-pretty sugariness of that genre adroitly. This pure parfum (28%) is a fine example of naturals and synthetics working together. (FYI: all the house’s releases since their 2007 debut created by Annie Buzantian, Puredistance 1, are in pure parfum concentration.)
Puredistance Divanché feels out of sync with many of the current trends in modern niche. This is a particularly good thing – it doesn’t equate quality and parfum concentration with blaring and brash performance.’
“I love grand perfumes. Those perfumes that are emotional, opulent, deep, complex, and somehow overwhelming in the way that they offer só much within só many layers that it seems that you’d need a lot of time to even grasp their full spectrum. But these grand perfumes are only grand if they deliver all of these feelings and emotions in an operatic shape of deceiving initial simplicity. That is art. And that is very difficult to find these days. This is what perfumer Nathalie Feisthauer managed to achieve with her creation Nº12 for Puredistance.’
I received your generous gift of the first 60ml flacon of M. Your correspondence brought tears to my eyes. I was simply speechless. That’s saying a lot since you already know I have something to say about everything… It’s a rarity that company takes the time and effort to do what you did for me. That’s why Puredistance is “pure class” in and out of the bottle. It’s really nice, in a world of texting, Twitter, and Facebook, that The Puredistance Team can compose a letter “old School,” address, stamp and mail. I thank you for that, since I’ll be 62 this year, and appreciate a nice written letter.’
‘In a talk lasting over one and a half hours, Jan Ewoud Vos surprised me with being very modest and down-to-earth, with how dearly he spoke about his team, the people who work for him, and with the generosity he’s offering to other people. In this interview, we delved into the world of Puredistance, talked about how the brand manages to stay relevant in today’s environment with its unusual approach, and, of course, had a sneak peek into what new perfume is coming next – and which ones are leaving the Magnificent XII collection..’
‘Like its predecessor, ANTONIA is entirely modern without being odd or strange; the makers were obviously aiming high and not looking for a quick hit with a trendy perfume that would soon pass out of fashion. I can see this becoming an enduring favorite in its class, and it’s classy all the way.’
‘Gold opens with a rush of soft herbed and spiced bergamot that instantly fuses with the warmth of your skin. The smooth warm opening makes for the most welcoming invitation of what’s to come as from the first spritz, Gold feels as if the perfume is made just for the wearer, and the wearer alone. As the perfume settles in, Gold begins to flatten and the bergamot and herbs make way for the lightest of labdanum and jasmine bringing the flattened transition to the more rounded. Here the perfume is pulsing and hypnotic. After quite some time, Gold begins to dry and the desert begins to emerge from the perfume. At this point, Gold feels as if the scent is wafting over the ancient dunes and mysterious spices have joined the winds from far away lands. Gold is a gift from the most ancient of kings.’
