Aivaras Stanevicius and Domas Monk: the team behind Crime Passionnel.
Situated in the heart of Copenhagen, Crime Passionnel offers a select range of hard-to-find fragrances. The brand selection and the knowledge of perfumes at Crime Passionnel is unique in Denmark. Puredistance is proud to be sold here and Crime Passionnel is the only store that is authorised to sell our brand in Denmark.
The interior of Crime Passionnel is very special and is in line with their philosophy of offering the customers a unique (smelling) experience.
The story and the concept of Crime Passionnel is a real one. Emotion and love for perfume is literally in their blood!
And in the same way Aivaras and Domas have built a reputation as a store with a unique story, they have selected authentic brands that are not part of large, commercial luxury powerhouses.
Tamara Vos, in charge of the (manual) assembly of the Puredistance perfumes, together with Jan Ewoud Vos, paid a visit to Crime Passionnel for a presentation of the brand to a select group of journalists.
Aivaras holding a Puredistance giftbox with AENOTUS in the intimate garden behind the store which he decorated in a wonderful way for the Puredistance presentation.
Jan Ewoud Vos explaining the essence of Puredistance and the difference between main stream perfumes and a truly exclusive brand like Puredistance. The existence of niche-perfume stores and hard-to-find-high-quality perfumes is something few people in Scandinavia are yet aware of.
After the personal and intimate presentation at Crime Passionnel (small is beautiful!), I enjoyed the bright colours of Nyhaven in Copenhagen. Visually as rich and diverse as our 100 ml collection with leather holders in colours that match the soul of each perfume.
