Richard Goller (fragroom.com) interviewed Antoine Lie about his independency and our collaboration on YSAYO.
‘Without a marketing department in one of the big fragrance firms filtering his thoughts, Antoine Lie speaks his mind directly and is particularly scathing about the industry’s current business model. Which helps explains why projects like Puredistance Ysayo appeal so much to him.
In this interview, we spoke about how he became an independent perfumer, the non-negotiables in the way he works now and the creation of Puredistance Ysayo. It’s not the first fragrance he’s created for the house. In fact, since he started working with brand founder Jan Ewoud Vos, he’s produced standouts such as Black (2013), White (2015), Warszawa (2016), Gold (2019) and Aenotus (2019), among others, for them.’
Read the full interview between Richard Goller and Antoine Lie here: fragroom.com
