‘a conversation with Jan Ewoud Vos, about beauty, instinct, restraint, and what it means to build something slowly, then leave it as it is.’ Read the interview on Elevated Classics. A glimpse below.
Before founding Puredistance, your professional world was photography and visual media. Perfumery seems, at first glance, like an entirely different language. What drew you into fragrance seriously enough to build a house around it?
The timeless nature of perfume. The deep beauty of it. The mystery. Smell is the most mysterious of the human senses. Smelling something instantly causes an emotional reaction. And I think in this cold, analytical world we need to analyse less and feel more.
The other thing that attracted me was the challenge. To successfully build a perfume house one needs the right name, the right flacon, the right packaging, the right fragrance, solid financial funding and a lot of patience. Quite a challenge! But I knew I would love to do all that myself, apart from creating the fragrance. I just needed time and a bit of luck.
When someone wears a Puredistance fragrance, what do you hope they feel, or understand, that they might not encounter elsewhere?
I hope they feel special.
Special because they wear a timelessly beautiful perfume with a soul and a signature. Special because few people know Puredistance, as we are so exclusive and only available in fewer than 100 stores worldwide.
In the end, everybody is unique. Wearing Puredistance should help them truly feel and express that.
