“Today we have added the Puredistance Sustainability Policy to our website. We do everything we can to be worthy of our ‘less is more’ motto. We try to minimise material pollution. We think it is important to realise that unnecessary waste starts with the wrong mindset. We think the right mindset has to start with respect. Respect for the wonder of nature, respect for the people close to us, respect for oneself and a sensitivity for beauty in general. Through our sustainability policy and through our collection of carefully designed and created perfumes, we try to show that small can be beautiful.”

Signed by the Puredistance Team.

Lana Perfumery in Zagreb is the only perfumery in Croatia that is allowed to sell the Puredistance collection. Recently Lana opened a beautiful new store in the main street of Zagreb. Here our customers find the right combination of excellent customer service and a luxurious presentation of all Puredistance Perfumes.

Situated in the heart of Copenhagen, Crime Passionnel offers a select range of hard-to-find fragrances. Puredistance is one of them. View the full photo story here to read about our visit.

Founder Jan Ewoud Vos and his daughter Iris show the essence of Puredistance during Puredistance events in Tokyo and Osaka. View the full photo story here.

Puredistance will be present at Artistic Perfumery Event Esxence – The Scent of Excellence from 25 until 28th of April in Milano. Visit our stand for a chat and try our newest perfume Puredistance AENOTUS!

Even if we would spend 10.000 euros on a photoshoot for the new Puredistance Perfume AENOTUS, we would not get this absolutely fabulous picture! Lana, from Parfumerija Lana in Zagreb (our exclusive dealer in Croatia), surprised us with this brilliant image. We name it: ‘Lana in Blue’.

“More than ten years ago I founded Puredistance and I really love all eight perfumes we have done so far, but I missed my own signature scent in our collection. Three years ago (May 2015) I decided to start up the process of creating one.” – Jan Ewoud Vos

From the 1st of March we will launch our ninth perfume: Puredistance AENOTUS. Aenotus is a perfume that is not loud, and after an intense and fresh opening transforms into a delicate scent, very close to the skin.
Watch the AENOTUS Movie Here.

Puredistance founder Jan Ewoud Vos visited Kiev, Minsk and Łódź to meet journalists, bloggers and customers and the people of the Perfumeries that exclusively sell Puredistance. Images of this trip you will find in this magazine that shows that luxury for Puredistance is not only beauty, but also the joy of personal connections.

Back in 2011 we started with photo competitions, where we ask our customers and fans to send in a photo that portrays a certain subject, or tells a story about Puredistance. The entry’s have always been original and surprising.

Today, we have a photo competition each month on Instagram, where we pick one image with the hashtag #Puredistance as a winner of one 17.5ml Perfume Spray.

Puredistance traveled to (sunny !) London last week to visit Fortnum & Mason, where we are sold since 2015. Fortnum & Mason is a unique destination for luxury gifts. Did you know you can also experience an amazing, traditional afternoon tea here?