‘It is my privilege to introduce to you our latest perfume: Puredistance DIVANCHÉ. This new perfume is the embodiment of purity, elegance, and quiet luxury. Inspired by the heavenly scent of blossoming Japanese Gardenia, this beautiful extrait de parfum unfolds with a touch of ripe fruits, leading into a floral heart of gardenia, jasmine, and tuberose.

Crystal clear white notes create a refined and lingering charm, leaving a long lasting impression of grace and sophistication. 

DIVANCHÉ is a name I invented which I associate with an imaginary celestial scent of angels: a perfume so divine one instantly feels enchanted by such a ‘heavenly scent’.

When during my stay in Tokyo I explained this to Sachi – the uncrowned Queen of Perfume in Japan – she immediately responded: “ The most heavenly scent I know is the smell of Japanese Gardenia which is blossoming right now. ” And this one sentence turned out to be the key to the creation of DIVANCHÉ.

Sachi prepared classic perfume butter (enfleurage) from Gardenia and sent it to Nathalie Feisthauer in Paris, who then created an incredibly refined perfume based on this scent from heaven. Pure, Elegant and Luxurious. Enjoy!’ – Jan Ewoud Vos, Puredistance Founder

On the 11th of April we will launch a new perfume: Puredistance DIVANCHÉ. DIVANCHÉ will replace Puredistance GOLD in the Magnificent XII Collection. Curious..? Every order from today onwards will include a 2 ml sample of DIVANCHÉ, so you can try this heavenly scent for yourself!

Puredistance DIVANCHÉ: ‘A Scent from Heaven’

Puredistance DIVANCHÉ is the embodiment of purity, elegance, and quiet luxury. Inspired by the heavenly scent of blossoming Japanese Gardenia, this beautiful extrait de parfum unfolds with a touch of ripe fruits, leading into a floral heart of gardenia, jasmine, and tuberose. Crystal clear white notes create a refined and lingering charm, leaving a long lasting impression of grace and sophistication.

Crafted with the finest ingredients and created by Nathalie Feisthauer in Paris, DIVANCHÉ is a truly divine scent, a whisper of radiant beauty captured in a bottle.

Puredistance founder Jan Ewoud Vos visited L’Arome Boutique in Tbilisi: the exclusive retailer of Puredistance in Georgia. We are impressed by the professional way L’Arome Boutique presents our brand. Their team of experienced perfume consultants sells us with great know-how about the Puredistance Master Perfume Collection.

We find it very important that our perfumes are sold in the right way. Therefore we only sell to the best niche perfumeries in the world that know how to give ‘good old fashioned customer service’ and treat our brand with respect.

The Puredistance events were a succes. It was a pleasure to meet so many Puredistance customers, fans and curious noses, and have the chance to personally explain what is so special about Puredistance. We are grateful for the beautifully organised event and the warm welcome by everyone.

Click here for the full photo story

Puredistance Winter Specials are now available from our E store, until the 18th of December! Find the Perfect Perfume this Holiday Season for you or your loved one(s). We prepared four Special sets, so you have plenty of choice.

An extensive article written by Kristina Kybartaite-Damule, who sat down with Puredistance Founder Jan Ewoud Vos for an interview.

‘In a talk lasting over one and a half hours, Jan Ewoud Vos surprised me with being very modest and down-to-earth, with how dearly he spoke about his team, the people who work for him, and with the generosity he’s offering to other people. In this interview, we delved into the world of Puredistance, talked about how the brand manages to stay relevant in today’s environment with its unusual approach, and, of course, had a sneak peek into what new perfume is coming next – and which ones are leaving the Magnificent XII collection.’

Read the full article

At Puredistance we deeply respect our customers. In our case this attitude translates into the highest quality perfumes that are hand-signed, beautiful packaging and a constant drive to offer our customers the magic of timeless beauty. Welcome to the World of Puredistance!

RESPECT Magazine is an artistic showcase of this world. A creative outburst by the Crème de la Crème Sales Staff in Estonia, Latvia and Lithuania.

View the online version, and its great visuals.

What characterizes the world of Puredistance most, it is the concept of Timeless Beauty. This new Photobook perfectly shows how the world of Puredistance revolves around this concept. 

The past 20 years we have gone to great lengths to create a collection of perfumes that will be treasured generation after generation. And with the same passion and the same feeling for timeless beauty, owner and Creative Director Jan Ewoud Vos has always photographed naturally beautiful models. All over the world. Click here to get a preview of this book. 

In a new Photo Book with the title ‘TIMELESS BEAUTY’ he has combined some of these photos with artistic images of the Puredistance perfumes. An original and refined way to illustrate how the world of Puredistance revolves around the concept of Timeless Beauty. The book is now available in our E store.

Puredistance Founder Jan Ewoud Vos visited the Crème de la Crème perfume stores in Talinn, Riga and Vilnius (8 stores in total). Since the beginning of Puredistance, Creme de la Creme has been one of our most valued partners, presenting Puredistance Perfumes beautifully in their stores. Their staff welcomed Jan Ewoud with genuine warmth, and lots of enthusiasm towards the sales training that was all about the trust people have in the Puredistance brand – the result of consistently offering a high quality year after year.

Spring is here! And we are once again happy to announce our Specials. We have prepared four options for you to choose from. Check all Specials in our E-store. Specials run until June 16th, 2024

The first day of the Artistic Perfume exhibition Esxence in Milano is in the books. Three more days to go. During these days we meet fans, customers, bloggers, partners and friends, old and new. Share stories, news and present our latest perfumes. Will we see you there? Find us at stand M09.