Today we launch our new perfume: Puredistance PAPILIO.

‘PAPILIO is multifaceted, lively and vibrant. Created by Nathalie Feisthauer in Paris. ‘Embrace your true nature’ is the concept of PAPILIO (Latin for ‘Butterfly’). Butterflies come in all shapes and colours and accept themselves as they are – in each phase of their life.’

PAPILIO Perfume is available in 17.5 ml, 60 ml, 100 ml and as a 2 ml in our MAGNIFICENT XII Giftset. All of these are available from our E -store or check your nearest retailer here. 

Congratulations to the 12 year old daughter of Sandor, who drew a butterfly cocooning out of a 17.5 ml Puredistance spray, and @artavejas, who created a beautiful MAGNIFICENT XII artwork with PAPILIO flavours. View both of their works on our Instagram or Facebook.

All winners have won a 17.5 ml flacon Puredistance PAPILIO. Winners will get their perfume this September, so they will be among the first in the world to smell PAPILIO!

This concludes the PAPILIO Visual Contest. 15th of September PAPILIO will be launched and you will be able to purchase our newest perfume directly from our E store! Thank you all for participating!

On September 15th, we will launch the long awaited Puredistance PAPILIO Perfume, and it will be available from our E-store for purchase. Puredistance PAPILIO will take the place of Puredistance ANTONIA in the MAGNIFICENT XII Collection. ANTONIA remains available as a 60 ml in the Private Collection.

Congratulations to @illusions.snoisulli and Veronika K, who have both sent in creative PAPILIO artworks and won our contest. The painting is made by Veronika’s daughter Sara. View all of their works on our Instagram or Facebook.

All winners have won a 17.5 ml flacon Puredistance PAPILIO, our new perfume which will be launched this autumn. Winners will get their perfume in September, so they will be among the first in the world to smell PAPILIO!

There is a new chance to win after August. How to participate? Create an image, video, illustration, painting or story that relates to ‘Embracing your true nature’, what does this mean for you? Or – simpler – create something beautiful that has to do with butterflies. Post your creation on Instagram with #puredistance #papilio or send us your entry by mail.

Every two months we will choose up to 3 winners (March and April, May and June, July and August). We will publish the winners on the NEWS section of our website and on our Social Media. Note that you can only win once per year.

Important! It is not allowed to use photos that are not yours, unless they are clearly free of copyrights. So you can not use images you copy from the internet (certainly not if they include people) if you do not own the copyrights. Such visuals cannot take part in our visual contest.

In June Puredistance founder Jan Ewoud Vos visited Tokyo to meet some of the most loyal Puredistance customers. The various meetings and events turned out to be a great success and many heartwarming compliments and beautiful gifts were exchanged. View the full photo story here.

Congratulations to @oksana_todorova, @vikbielka and Tatiana Bogdanovich for creating unique artworks inspired by PAPILIO. View all of their works on our Instagram or Facebook.

All winners have won a 17.5 ml flacon Puredistance PAPILIO, our new perfume which will be launched this autumn. Winners will get their perfume in September, so they will be among the first in the world to smell PAPILIO!

There is a new chance to win after June. How to participate? Create an image, video, illustration, painting or story that relates to ‘Embracing your true nature’, what does this mean for you? Or – simpler – create something beautiful that has to do with butterflies. Post your creation on Instagram with #puredistance #papilio or send us your entry by mail.

Every two months we will choose up to 3 winners (March and April, May and June, July and August). We will publish the winners on the NEWS section of our website and on our Social Media. Note that you can only win once per year. 

Important! It is not allowed to use photos that are not yours, unless they are clearly free of copyrights. So you can not use images you copy from the internet (certainly not if they include people) if you do not own the copyrights. Such visuals cannot take part in our visual contest.

Thank you all for visiting us in Milano at Perfumery exhibition Esxence. It is always a pleasure to meet partners, friends & fans from all over the world, as well as make new connections and explore new opportunities. Grazie!

How you can be the first to smell the new Puredistance perfume PAPILIO

Late September this year, we will launch a new perfume: Puredistance PAPILIO. In the upcoming months we will reveal more about the concept and the perfumer behind it.

Already now, we are giving you an opportunity to win a 17.5 ml flacon Puredistance PAPILIO. Winners will get their perfume in September. So you can be among the first in the world to smell PAPILIO!

How to win? Create an image, video, illustration, painting or story that relates to ‘Embracing your true nature’, what does this mean for you? Or – simpler – create something beautiful that has to do with butterflies. Post your creation on Instagram with #puredistance #papilio or send us your entry by mail.

Every two months we will choose up to 3 winners (March and April, May and June, July and August). We will publish the winners on the NEWS section of our website and on our Social Media. Note that you can only win once per year. 

Important! It is not allowed to use photos that are not yours, unless they are clearly free of copyrights. So you can not use images you copy from the internet (certainly not if they include people) if you do not own the copyrights. Such visuals cannot take part in our visual contest.

Puredistance has done well the past twenty years, even in the last difficult years. Partly as a result of the beauty of the Magnificent XII perfume collection, partly as a result of our loyalty towards the perfume stores that sell us and towards our direct customers. All these years we kept our promises. Our promise of true exclusivity. Our promise of timelessly beautiful perfumes. Our promise of understated elegance and luxury.

Apart from that we kept our retail prices the same since the day we launched Puredistance I back in 2007 (so for 15 years!) and where these days most companies increase their retail prices (sometimes with shocking percentages) we decided to keep our retail prices in 2023 the same once again. For some of our customers price is not an issue, but for others buying a Puredistance perfume is a treat they can afford only once a year. Keeping our prices stable is a sign of loyalty towards our customers who together are the foundation of the world of Puredistance.

Read the whole story by Puredistance Founder Jan Ewoud Vos

Warm Holiday wishes from the Puredistance Team!