20th. ANNIVERSARY OF PUREDISTANCE

20 years ago we registered the brand ‘Puredistance’. After the registration It took 5 years to complete the first perfume ‘Puredistance I’ and launch it from Vienna. So this year we celebrate our 20th anniversary! The highlights of these 20 years are described and visualised in two books we recently published. 

One book is the ‘The Story of Puredistance’ written by Birgit Oeckher from Vienna. Read more about this book and the author in this PDF. This book can be purchased in our E-store.

The second book is ‘The world of Puredistance in Photos’. This photo book visualises the many stories that together illustrate why Puredistance has become a ‘rare bird’ in today’s world of fragrances. In a world where more and more perfume houses lose their independency and originality, Puredistance has managed to stay truly exclusive, personal and authentic. This book can be purchased in our E-store too.

This year, with every direct order in our E-store over 150 euro, we will include one book of your choice, free of charge.

Puredistance Summer Specials now available!

To celebrate the Summertime, we would like to offer you our Classic Custom-Made Set. Combine any 17.5 and 60 ml Puredistance Perfume available to create your own Custom-Made Set. We also offer you the chance to experience Puredistance M V2Q before it is launched in September. You will receive one complimentary 5 ml refillable flacon, filled with 2.5 ml of new M V2Q perfume, with every order of the Custom-Made Set.

We also offer you our Magnificent XII Giftset for the special price of €69 instead of €99 for the duration of the Summer Specials. The Magnificent XII Giftset gives you the chance to experience all 12 Puredistance perfumes, including the new Puredistance M V2Q.

Summer Specials run until the 31st of July.

 

Puredistance M V2Q Contest

To enter the M V2Q Visual Contest, create a visual, collage, illustration, painting or video that shows the New M V2Q in an original, emotional and most of all creative way, and tag the photo with #puredistance and #MV2Q on Instagram. If you do not have an Instagram account, you can send us your entry by mail. 

We invite you to draw inspiration from this interview with the creator of M V2Q: Antoine Lie. To use M V2Q in your digital visual, collage or video: Download this PNG file with 3 packshots of the M V2Q flacons. When we launch the new M V2Q (likely this July), we hope to see the real flacons in your entries too.

Each month we choose up to 3 winning visuals. All winners receive a refillable 5 ml Puredistance Perfume Spray with the new M V2Q. You could be among the first people in the world to smell the new M V2Q ! You will also receive our 2 ml Luxury Giftset with all 12 perfumes of the Puredistance Collection. This contest runs until the end of September.

We will publish the winners on the NEWS section on our website and on our Social Media. Note that you can win only once per year.

Important! It is not allowed to use photos that are not yours, unless they are clearly free of any copyrights. So you can not use pictures you copy from the internet (certainly not if they include people) if you do not own the copyrights. If you however still decide to use images that are not yours, such visuals cannot take part in our visual contest.

War in Ukraine

Puredistance donated money for Ukraine to www.giro555.nl. This Dutch collective is a cooperation of 11 humanitarian organizations including Unicef and the Red Cross. To do something for the Ukrainian people that are the victim of this horrible war. In our company we believe in democracy, freedom and peaceful solutions and therefore completely reject the actions of the Russian government and the people who follow their orders.

We stopped selling to Russia, because we cannot accept that our perfume possibly could end up in the hands of the people who started this war or are actively involved in this war. At the same time we like to say that the customers in Russia we know are fully against this war, this is not their war.

We hope this war will soon come to and end, because the agressors will realise that they cannot win from the immense pressure of the rest of the world and surely cannot win the hearts of the Ukrainian people this way.

Puredistance M Discontinues, Puredistance M V2Q Coming Up

Puredistance will have to discontinue Puredistance M. The reason for this change is the fact that due to the changes in IFRA and the need for reformulation, Roja Parfums has stopped supplying Puredistance M to us.
 
At the moment we only have some M flacons left and soon we will be out of stock.
 
September 2022 we will launch a new version of Puredistance M under the name Puredistance M V2Q. This new version will be in the same line as the old M, but more contemporary and emotionally sensitive. Where the old M has been inspired by the raw world of Sean Connery, the new M V2Q is placed in today’s world of the latest James Bond: Daniel Craig.
 
We strongly believe the new Puredistance M V2Q will be a more than worthy successor to the old M and hope you look forward to smelling it in the future, as much as we do.

The MAGNIFICENT XII Presentation – by Feelings From A Blurry Note

A beautiful overview of the Puredistance MAGNIFICENT XII Presentation with its latest perfume completing the collection: Puredistance No.12. Made by Feelings from a Blurry Note.

“We are Daniel and Maruša (@feelings.from.a.blurry.note) We are a married couple and perfume lovers living in Slovenia. Our passion with fragrances went from being collectors to producing perfume films and photography. One of the names we have always had in mind for creating short films or any other visual type of content was Puredistance, as three of our all time favourite perfumes are produced by them so they have a special place in our collection and in our hearts.”

Puredistance No.12 ‘Best Perfume of the Year’

Puredistance No.12 has shown up in many ‘Best Perfume of the Year’ lists. Below some of these honourable mentions:

Fragrantica Editors’ Best Perfumes of 2021

Top Ten fragrances of 2021 of ÇaFleureBon part one

Top Ten fragrances of 2021 of ÇaFleureBon part two

The Plum Girl Mirabelle Plum Award for Niche Perfume Brand of the Year

Colognoisseur Top 10 Perfume of the year candidates

Thescentology’s favourite 2021 perfume releases

The Puredistance MAGNIFICENT XII COLLECTION

 
The launch of Puredistance No.12 marked the completion of the MAGNIFICENT XII COLLECTION. This exclusive collection will always be our main perfume collection and include a selection of 12 perfumes. No more, no less.
 
Every one or two years one perfume from this collection will be replaced by a new creation. The perfumes we replace will be part of the ‘PRIVATE COLLECTION’ – available for those who know – but these perfumes will not be displayed or promoted anymore.
 
This is our elegant and simple solution for the worldwide problem of overproduction and choice overload. A solution completely in line with our motto: ‘Less is More’.