March 2019 we invited the interior architects Vadim and Vika Liskovich from Belarus to the Puredistance headquarters, asking them to help us with the design for a new display that would show the concept and the beauty of our – then upcoming – MAGNIFICENT XII COLLECTION.
I had met Vadim and Vika the year before during a Puredistance event in Minsk and was impressed by the stylish design they had done for the store of Perfumist, our exclusive retailer for Belarus.
After a first meeting with Vadim and Vika it did not take them long to come up with some great ideas and within days we finalised the draft of the MAGNIFICENT XII ‘Clock’.
Based on the concept of this ‘Clock’, displays in various colours were made by Top Interior in Minsk, a company that employs highly skilled craftsmen who can work miracles with their hands. The first displays were installed in two stores of Créme de la Créme in Vilnius and in Jan Niche Concept in Kiev. Other countries will follow soon.
The recent launch of Puredistance No.12 marked the completion of the MAGNIFICENT XII COLLECTION. This exclusive collection will always be our main perfume collection and include a selection of 12 perfumes. No more, no less.
Every one or two years one perfume from this collection will be replaced by a new creation.
The perfumes we replace will be part of the ‘PRIVATE COLLECTION’ – available for those who know – but these perfumes will not be displayed or promoted anymore. This is our elegant and simple solution for the worldwide problem of overproduction and choice overload. A solution completely in line with our motto: ‘Less is More’.
We like to thank Vadim and Vika – and Top Interior – for their great work and dedication to this project. Puredistance is a very small company and only with the support and brilliance of such specialists we can continue to expand the world of Puredistance in a timelessly beautiful way.