PAPILIO is multifaceted, lively and vibrant. Created by Nathalie Feisthauer in Paris. ‘Embrace your true nature’ is the concept of PAPILIO (Latin for ‘Butterfly’). Butterflies come in all shapes and colours and accept themselves as they are – in each phase of their life.

‘In today’s world many people don’t dare to live their own life. They allow others to dictate their sexuality, study, profession, clothes, looks etc. and in the end how they feel about themselves. To try to be someone you are not can be very costly. It deprives you of energy, money, self-esteem and inner happiness.

In the summer of 2020 I was sitting in my house at Ameland, surrounded by nature, looking at butterflies dancing in the air. Butterflies are not born as ‘beauties’. They develop through complete metamorphosis. From egg to caterpillar to chrysalis to butterfly. And they accept and embrace their true selves after every transformation.

Butterflies don’t suffer from ‘good’ advice from parents, friends, influencers, cosmetic surgeons etc. and simply accept themselves as they are in each phase of their life. They show who they are and if you don’t like it and come to close, they will fly away.

I felt PAPILIO (Latin for butterfly) could be a new Puredistance perfume with a beautiful message and started to work on the concept.

One year later, when we celebrated the launch of Puredistance No.12 on the roof terrace of Nathalie Feisthauer in Paris, I explained her the idea behind PAPILIO. When I was finished she had tears in her eyes. The concept of PAPILIO touched her deeply. In the year that followed, she created a beautiful perfume that does full justice to the beauty of the butterfly and lures you into their magic world of 1001 colours.’ – Puredistance Founder Jan Ewoud Vos