ONLINE WRITINGS ON PUREDISTANCE YSAYO

Cafleurebon
‘YSAYO has a beautiful calm feel, it reminds me of being up a mountain in Norway in the spring, fresh new grasses and greens dancing in the fresh breeze. Chamomileโ€™s natural meditative side does this quiet magic. Greens of all shades weave through earthy undertones giving a contrast of dark and light tones making the feel of YSAYO one thatโ€™s incredibly evocative.

YSAYO itโ€™s a stunning refined raw expression of nature, letting vetiver stand out in ways Iโ€™ve not experienced before. Stunning!’

Scent Advice
‘The quality is here and if anything, it has a more vintage, retro quality to it that is rarely seen anno 2025. However whereas Divanche feels like a traditional feminine marketed, softer easy-going scent, Ysayo offers a wear more rugged and traditionally masculine leaning. The first things that came to mind were castoreum or birch tar and a greener side. This is not an in-your-face green, but a dried, warmed, charred one. After a few minutes I was reminded of hay and a rooty vetiver mostly.’

On Instagram

@Leaving_sillage
‘On my skin, it smells green, herbaceous, hay-like, earthy, and slightly leathery with a very subtle hues of floral sweetness. Perhaps Iโ€™m influenced by the YSAYO mood film, but when I smell the fragrance, I truly see a vast valley of endless vibrant green hills, marked with dark earthy browns, their peaks gently wrapped in a delicate morning haze. Itโ€™s tranquil yet aliveโ€ฆ a landscape full of powerโ€ฆ’

@YouNoseIt
‘Galbanum, thyme, blue chamomile and white artemisia give the opening a weirdly toasted and piercing green sensation which Iโ€™d normally, probably, actively avoid, but here, perversely, I canโ€™t get enough. Itโ€™s a little bit peanutty, kind of astringent and severe with its floralcy but it also has this slight black tea/smoked apple nuance (thatโ€™s cleverly highlighted with geranium).

Eventually the perfume peels down into a sumptuous leather and vetiver dry down, delivering a less dominant, but just as delightful a shade of leather as Lie did with MV2Q. The brand calls it a โ€œgreen samuraiโ€, one assumes because it fuses earthen roots, heavy greens and very โ€˜naturalโ€™ smelling materials with that raspy chamomile and the intensity of the leather note.

I just call it another big win for Antoine.’

@Antoine Lie
‘For this perfume created in close collaboration with Jan Ewoud Vos, founder of Puredistance, I revisited the depths and emotions of my early years, a moment in time when creation came purely from instinct. I allowed myself to compose with complete freedom, letting passion take over without restraint or intellectual filter.

YSAYO opens with a radiant touch of saffron and a blue chamomile overdose, leading into a vibrant heart where jasmine and thyme intertwine with a green, aromatic tension. The base reveals a textured blend of leather, cistus and vetiver deep, instinctive, and unapologetically free. A journey through intuition and raw emotion, a perfume born from the soul rather than the mind.’

The writings shared in these reviews are from bloggers and journalists, of whom some have received a complimentary sample of our perfume. Their opinions are independent, and the receipt of the product does not guarantee a positive review. We value transparency and appreciate diverse perspectives that contribute to our brand conversation.