ONLINE WRITINGS ON PUREDISTANCE GOLD

The Scented Hound
Gold opens with a rush of soft herbed and spiced bergamot that instantly fuses with the warmth of your skin. The smooth warm opening makes for the most welcoming invitation of what’s to come as from the first spritz, Gold feels as if the perfume is made just for the wearer, and the wearer alone. As the perfume settles in, Gold begins to flatten and the bergamot and herbs make way for the lightest of labdanum and jasmine bringing the flattened transition to the more rounded. Here the perfume is pulsing and hypnotic.  After quite some time, Gold begins to dry and the desert begins to emerge from the perfume. At this point, Gold feels as if the scent is wafting over the ancient dunes and mysterious spices have joined the winds from far away lands. Gold is a gift from the most ancient of kings.’

Chemist in the Bottle
‘Gold by Puredistance is a masterfully composed perfume. It has an intricate & complex style yet it feels like you can fully understand it when you wear it. It’s a sensual fragrance with undeniable charm and a mysteriously seductive energy on the skin. This composition has the power but prefers to stimulate your senses in a soft & gentle way. Even though Puredistance Gold represents an oriental family, its aura is supple. To me it’s like an arabesque painting – the perfume is an invisible brush while your skin is the canvas. Vines of scent entwine your body and become one with it. Swirls of divine goodness. Perfumer Antoine Lie gave a real soul to the fruit of his work.’

Odiferess
‘You’ll most certainly smell the Cinnamon, Pepper and Clove buds. They’ll greet you from the first spritz and dance around your olfactory bulb energetically. But then everything seems to become one, a harmonious composition where no individual fights for domination. Despite some strident notes, the overall effect is soft and mellifluous, a grand oriental with the volume turned low.

GOLD is not a ‘statement’ perfume, she’s your companionable accessory. And you’ll always feel content in her glow.’

Thescentology
‘A masterfully crafted oriental piece with a complex and full of true refinement heart. An example of elegance and sensuality with a seductive energy out of this world that reads on the skin as a caress that will rapidly charm your soul forever.

It’s noble, soft and gentle but fierce, energizing and powerful at the same time. It envelops you with the magic and mysterious attributes of gold creating a sensual and magical aura of full satisfaction and fullness in all senses.

The quality of the ingredients used is outstanding, and Antoine Lie master hand does the rest to make this scent one of the most memorable and evocative pieces released. Definitely amongst the top perfumes released in the last decade.’

Cafleurebon – Despina Veneti
“As someone who’s been working, almost daily, with photos for many years now, I often get immediate flashes of visual associations whenever I smell a perfume. Puredistance Gold’s overwhelming beauty and highly synaesthetic character amplified this effect to the maximum, filling my mind with a wide array of images right after applying it on my skin: its timeless elegance reminded me of a Horst fashion photo of a woman in a fluid white dress, fully accesorized in gold; its intricate structure brought to mind the stunning sculpted jewelry of Alexander Calder; while the luminous, arresting beauty of the composition made me think of the spectacular paintings of Klimt’s “Golden Phase”.

The quality of every natural ingredient (all supplied from L’Atelier Français Des Matières) is clearly exceptional, but it’s Monsieur Lie’s masterful handling of them that makes the fragrance truly memorable: considering the plethora of powerful individual notes, Puredistance Gold retains an admirable softness, as well as a distinctive aura of nobility.

Profoundly sensuous without being explicitly erotic, Puredistance Gold is a grand oriental with a gentle disposition, glowing energy, and an air of restrained voluptuousness; it takes its time stimulating the senses, caressing and enveloping the wearer with a slow-burning sensuality that aims for deep satisfaction, rather than a quick thrill.”

The Plum Girl
‘2019 was marked by numerous releases of new fragrances, some quote that over 3000 new perfumes were launched … Yet, in all that turmoil, ever since mid-October last year – I kept thinking about Gold by Puredistance. Since this is my first post in 2020, I thought that it would be suitable to start the new year with something as fine as Gold, to mark the beginning of new Golden Twenties, Happy Twenties, Années Folles, and to glide elegantly into the new year with class and style!

I was that impatient to get my nose on Gold! When I finally did, it left me searching for the right words. All I could say at the time is that it truly matched the concept of timeless elegance and that it is simply beautiful. A refined, smooth Oriental, Gold shines on my skin with glamourous and utterly elegant hues of a painfully beautiful fragrant work of art that is composed with a steady hand and a loving, passionate heart. The vertical line of its opening is drawn with subtle green mandarine notes, and squares of spices are added to balance it and add dimension: herbal rosemary and almost tender clove, with a touch of finely minced pink pepper. The balance shifts smoothly from citrusy to spicy, from fruity to herbal, moving in a deliberately slow, liquid rhythm.

The horizontal line that reveals itself after the initial burst of optimistic well-being is a white, floral line of delicate, creamy Jasmine reinforced with fine transitions of depth-providing labdanum and warmer glowing elements of cinnamon dust, warm and comfortable, relaxing in its inner glow, reminding me of the soft shine that golden objects have in candlelight. Pure relaxed elegance, self-conscious of its evanescent beauty, the heart of the composition that is drawing you deeper in, unfolding your folds, bright and saturating-opulent at the same time.

Over time, Gold shifts in the thick, liquid gold slow movement, releasing shiny sparks of previously incorporated notes upon the deeper glow of resinous base blocks. It is now that its Oriental side becomes more evident, with sensual swirls of resinoids just slightly colored sweet by very dry-smooth vanilla, and a volume adding,  calming performance of patchouli and Tonka. What is most important is that all these note lines and block elements form a most beautiful overall composition that’s addictive in a very smooth, unobtrusive way. This to me is equivalent of sheer, timeless and effortless elegance, and this is something Puredistance seems to provide in other creations as well, not only with Gold.

The first time I wore it I couldn’t stop smiling and humming: Gold…Always believe in your soul…You’ve got the power to know…You’re indestructible, ’cause you are – Gold! (Spandau Ballet). Now I reach for it when I need something to make me feel good about myself, to pick me up, to make me feel precious inside out, glowing gently like – Gold.’

PerfuManiac
‘The perfume shimmers with various shades and delights with many layers. In terms of character it is an oriental perfume composed in such a way that it has the characteristics of a perfect unisex.

Gold is a type of a fragrance that can be known to anyone who has already encountered luxury perfumery … except that its form is here – typical of Lie’s style – compact and modern. The composition is classic, but its character is absolutely contemporary. The fragrance – when it settles on the skin – beautifully projects and gradually transforms into a characteristic signature that appears on the skin several dozen minutes after the application. It is a surprising, great and memorable chord, full of depth. Durability and projection are not subject to discussion here. The former is all-day, the latter is on a balanced but significant level.

Gold impresses and Puredistance once again confirms its unique position on the perfume market – as a truly luxury brand, not going for quality shortcuts and offering the highest fragrance experience. Gold is a scented neoclassical masterpiece. Dealing with such a perfume is the highest pleasure for a connoisseur … For me as a person who have tested more than 1000 perfumes for last 10 years this is what I call perfume perfection. This is perfume heaven. :)’

TheBeck – Basenotes
‘GOLD follows you around cocooning you with its smell. Not heady or in your face. Sillage is about three feet, and doesn’t leave a trail, but does follow you. This wonderful smell follows you around letting off wafts for hours, and it’s still there in the morning … GOLD has an emotional impact most other perfumes omit, filling in the gaps others have missed. Not at all that masculine smelling. Not necessarily feminine either … Gold is rich, warm, and harmonious. The shading of golds really fulfills the ying and yang philosophy. Balanced to the nth degree.

We discussed what star rating we should give it. We came up with 5.5 stars. The extra .5 is given because of the unique ability to make you feel the perfume, rather than just smell it. Other perfumes have had an emotional impact, but GOLD just reset the bar. Truly a master perfume, fit for royalty, and for those of us who want to feel like royalty.’ 

Sergey Borisov – Fragrantica
“Gold delights with its total perfection, exceptional ideality, comprehensive impeccability. At the same time, the perfumer did not at all seek to create a new Chypre de Coty; he created a soft and warm golden shine.

Puredistance art director Jan Ewood Vos saw his new fragrance like that — as always classic, as always timeless, and golden. The chypre construction just perfectly fell into this concept.”

Parfumistans blogg
‘WOW! The latest installation in the Puredistance opus Gold is a “constantly sniffing my wrists fragrance”… Gold is a part of the “sub” colour-line whitin the Puredistance Collection, all created by masterperfumer Antoine Lie…The position of Gold on the fragrance notescale, is between the dark, mysterious Black and the bright, happy, shining White.

Gold is very well blended and one can smell the high quality of the ingredients, the mix has a sort of a velvety density, without being heavy. The fragrance is very rich and harmonious, it’s a relaxing, calming fragrance, when worn in the office, it has an anti-stress impact. I really like the resinious myrrhe-theme, and to me Gold is the other side of the coin of Puredistance Sheiduna … To sum it all up: Gold really smells amazing and I’m enjoying it very much. It’s up in my personal top three of the Puredistances, sitting there together with Sheiduna and Warszawa. Gold is the best launch of 2019 from what I have smelled so far from new releases. If I still rated reviewed fragrances, Gold absolutelly should be a 5 rated perfume.’

Bonkers about Perfume
‘Call it the power of semantic suggestion, but when I first sprayed GOLD, I had a sense of liquid slowly creeping across my skin in a soothing way, as though my skin were being dipped in fine gold leaf. And there it sat, the ultimate skin scent, with a very subtle opulence to it. GOLD is a smooth, silky, ever so slightly sweet oriental … It feels luxurious in a ‘barely there’ kind of way … This latest release is my standout favourite of the line, and I speak as someone still fiercely attached to Puredistance I.’

Hueleme Mucho
‘This year, without doubt, you have launched to of the most spectacular fragrances that I have ever smelled. In the case of GOLD I feel that you have achieved much more than a fragrance, you have created a fantastic experience at so many levels that it is unbelievable … I really hope that this masterpiece finds the right people to wear it.’