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The launch of Puredistance No.12 marked the completion of the MAGNIFICENT XII COLLECTION. This exclusive collection will always be our main perfume collection and include a selection of 12 perfumes. No more, no less.
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Every one or two years one perfume from this collection will be replaced by a new creation. The perfumes we replace will be part of the โPRIVATE COLLECTIONโ โ available for those who know โ but these perfumes will not be displayed or promoted anymore.
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This is our elegant and simple solution for the worldwide problem of overproduction and choice overload. A solution completely in line with our motto: โLess is Moreโ.