26 November 2013

PUREDISTANCE BLACK IS READY

Puredistance BLACK is now available at most of our dealers and in our webstore. The Puredistance Master Perfume Collection now consists of 5 distinctive Perfumes: Puredistance 1 – ANTONIA – M – OPARDU and BLACK. At our dealers the 100 ml testers flacons in custom made leather holders are waiting for you and in case there is no dealer nearby, you can order our 2 ml giftset in our E-Store to try out all...

28 October 2013

PUREDISTANCE HIGHLY APPRECIATED BY CHINESE PERFUME LOVERS

Recently Puredistance organised a VIP event in China, which took place at the Hilton Hotel in Putian, Fujian. Xinxin Cai presented the Puredistance Master Perfume Collection to perfume lovers and journalists who highly appreciated the quality and beauty of our products. We are happy with our first small steps in the Chinese market. Our Chinese partner the 13th Note really understands the beauty of our brand and carefully makes Chinese customers aware of the exclusivity...

23 October 2013

INTERVIEW WITH ANTOINE LIE

An interview with perfumer Antoine Lie Where you always interested in perfume/scents?I was always intrigued by smell but I realized I wanted to become a perfumer around the age of 12-13. When I was young I used to smell my food before eating it. If I didn’t like the smell I wouldn’t eat the food. I was just so sensitive to smell. As a teenager, I got more interested in different kind of scents. I...

16 September 2013

INTERVIEW WITH CLAYTON ILOLAHIA

Clayton Ilolahia is the writer of the blog, ‘What Men Should Smell Like’. What inspired you to start a blog and share your perfume stories?My blog started over a New Year’s resolution. When I began writing What Men Should Smell Like, I had been consciously collecting perfume for almost 10 years. I wanted to understand perfume and the perfume industry but my attempts were being slowed by a demanding day job, which involved a...

02 August 2013

INTERVIEW WITH FASHION DESIGNER AND ILLUSTRATOR GABRIEL CONROY

Gabriel Conroy is a designer & illustrator who made the illustrations for our Master Perfumes. What inspired you to become a fashion designer?I grew up around fashion. My aunt was a model and later produced a lot of fashion shows. I remember being back stage at fashion shows as a little boy. She also had a huge Vogue magazine collection and I used to lay on the floor and look through those magazines. When...

14 June 2013

INTERVIEW WITH STANISLAWA MISSALA

An interview with Stanislawa Missala owner of Quality Missala perfumeries in Poland. Where does your love of niche perfumes come from?As I really cannot tell where it comes from, but I think I was just born with it. Ever since I remember I’ve loved beautiful fragrances and flavors. I like to be surrounded by them, feeling myself better while having them all around me. Over the years I decided that I want to share...

07 June 2013

PUREDISTANCE PRESENT AT VIP PERFUME INSTYLE EVENT IN MOSCOW

From the very beginning Russian customers of luxury products have fallen in love with Puredistance. Why? An easy answer would be: because they love to splash their money on luxury. But that is TOO easy. Yes the Russians love luxury, but there is more. Puredistance is a brand that can be characterised as: understated elegant from the outside and beautifully complex from the inside. Or in other words: beautiful and complex Master Perfumes that...

29 April 2013

PUREDISTANCE EVENT AT HERMITAGE IN YEREVAN, ARMENIA

I happened to be in Yerevan (the capital of Armenia), during the Genocide Remembrance Day on April 24 that is held annually to commemorate the victims of the Armenian Genocide from 1915 to 1923. Each year hundreds of thousands of people walk to the Tsitsernakaberd Genocide Memorial to lay flowers at the eternal flame. The main purpose of my visit was visiting Hermitage in Yerevan, a beautiful new perfumery that sells Puredistance in the...

17 March 2013

INTRODUCTION OF A NEW 60 ML FLACON

Puredistance introduces a new 60 ml Perfume flacon that offers the best of both worlds. Timeless beauty, modern elegance and the classic quality of pure perfume; and all this at a competitive price level – considering the flacon is filled with high quality, highly concentrated Perfume. All Puredistance Master Perfumes are now available in this new 60ml flacon with spray pump. All flacons come with a beautiful giftbox that includes a hand signed certificate of...

27 February 2013

PUREDISTANCE IN LATVIA

Puredistance is increasing its presence in the Baltic region. We are now also available in Neroli in Riga, Latvia. The pictures below show how Neroli presents our brand beautifully. It is great to see how Neroli displays the Master Perfume Collection in such a creative way. We will soon also be available in Estonia. This means we are now available in 28 countries around the world. More and more people are getting to know our...

22 February 2013

PUREDISTANCE IN BAKU

In the beginning of this month Nele Tammiste visited “The Scent of Spring 2013” in Baku. The event took place in the exclusive lifestyle shop Emporium where Puredistance has been represented since 2011. The facade as well as the interior of Emporium are impressive and Emporium certainly is the right place for our brand. Emporium and its team gave her a warm welcome and during the event Nele could meet many customers who were interested in the...

17 January 2013

LOOKING BACK AT 2012

Looking back at 2012 it has been the year in which perfume connaisseurs & critics discovered and labeled Puredistance more and more as a luxury Perfume House with an exceptional range of Perfumes. Some quotes from last year: ‘Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in...

02 November 2012

INTERVIEW WITH EGIJA ZVIEDRE

An interview with Egija Zviedre, a Latvian model and actress living in London. Egija is Puredistance’s favourite model. Many find that Egija’s face closely represents the nature of Puredistance: naturally beautiful, elegant and somewhat distant. This year Egija has completed two independent feature films and plays a part in Ron Howard’s “Rush”. Her modeling work includes playing the Bond girl in Hello! Magazine and she can be seen alongside Daniel Craig in Heineken’s ‘The Express’ commercial...

26 September 2012

LAUNCH OF OPARDU

This month we will launch Puredistance OPARDU Perfume. It took more than a year to further work out OPARDU. Central to the ‘feeling’ of OPARDU have been the expressive paintings of Kees van Dongen, in particular one of his illustrations for the book ‘PARFUMS’ by Paul Valéry, published in 1945 in a limited edition of 1000. (Jan Ewoud Vos is the owner of book no. 429). The bouquet in the middle of the picture below...

24 March 2012

OPENING L’AMBASSADE DES PARFUMS RARES À PARIS

Yesterday evening was the opening of Jovoy Parfums Rares in Paris at Rue de Castiglione 4, one of the most prestigious locations an exclusive perfumery could have. One finds the store only metres from the famous place Vendome, the Ritz Hotel and many other of the world’s leading luxury brands. François Henin is the owner and mastermind behind it and yesterday evening he spent most of his time in front of the store welcoming the many...

24 February 2012

FIRST PUREDISTANCE VIP EVENT IN CHINA

Late december 2011 we organised the first Puredistance Event in Shanghai in the Langham Xintiandi Hotel. Jiaqi Zhang represented Puredistance and explained to a select group of perfume enthusiasts the story of Puredistance. The evening turned out to be a great success. We like to thank the Langham Hotel for their fantastic support, Jiaqi for the professional and personal way he organised the event and last but not least a big thank you to...

25 November 2011

VOTED BEST NICHE PERFUMERY BRAND BY + Q Perfume Blog

Simone Shitrit from + Q Perfume Blog voted Puredistance best niche perfumery brand. In this article she writes: “It is not a secret that when it comes to the notion of what is chic and hip, this blogger has exhaustedly repeated that “less is more”. Although I love Art Nouveau and many other aesthetic styles, I tend to feel more connect to the minimalistic ones. The sharp clean lines of Puredistance flacons reveal what...

22 October 2011

PUREDISTANCE VS ‘POSHLOST’

Last week I visited Moscow to give some interviews to magazines. During my stay I discovered the word ‘Poshlost’ which is a complex Russian word best translated to mean false, tacky and pretentious all at the same time. Vladimir Nabokov – the famous Russian writer – made it more widely known in his book on Gogol. Poshlost, Nabokov explained, “is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely...

13 July 2011

EXCLUSIVE LEATHER PERFUME HOLDERS

We designed exclusive leather holders for our range of 17.5 ml Perfume sprays. It took us a long time before we found a very nice small company that still employs experienced craftsmen and delivers top quality products made with great care: Leder Reyne hand in Ghent, in Belgium. ...

16 May 2011

REACTIONS ON PUREDISTANCE M

In the short time Puredistance M has been on the market (since December 2010) many bloggers and users have already been writing about this special fragrance. We selected some comments from M-users who expressed their thoughts on a forum on the internet. The Beck – USA: “M opens with a nice bergamont lemon combo leading into very subtle nice carnation floral. The lemon really never goes away, constantly refreshening the carnation. The dry down...

18 April 2011

PUREDISTANCE TEAM

The enthusiastic and professional Puredistance Team is fundamental for the beautiful presentation of the Master Perfume Collection. While the Perfume itself is made by Master Perfumers in London and New York, the Puredistance Perfume Sprays are assembled by hand in our main office in the Netherlands from various high quality components. Each Perfume Spray includes a hand polished, stainless steel ring with inscription that has to be manually fixed to the flacon. Then we put...

24 November 2010

PUREDISTANCE STORE IN A STORE AT DORA THEOPHILOU

Puredistance Master Perfumes can now be purchased on Cyprus exclusively at Dora Theophilou, the oldest and most prestigious perfumery on the island. Customers can sample the Master Perfume Collection in the privacy of a specially for Puredistance designed lounge; our first ‘store in a store’. Following the Puredistance philosophy that trying out a perfume ideally should take place in a peaceful setting, the Theophilou family – owners of Dora Theophilou Haute Parfumerie – created a...

30 October 2010

ANTICA PROFUMERIA AL SACRO CUORE IN BOLOGNA

Last week we visited Bologna, Milano and Florence; three fascinating cities. We started in Bologna to meet Giovanni Padovan and Lia Lo Brutto from Antica Profumeria al Sacro Cuore a Bologna. Not only one of the most famous perfumeries in Italy, but also one of the friendliest! Lia told us that in all her life she only fell in love twice with a perfume, the second time with Puredistance I Perfume. She called it ‘a...

22 August 2010

KEEPING IT SIMPLE

It took 5 years to develop Puredistance from an idea into a reality. Then it took 3 years to find some quality perfumeries in Europe that offer the kind of personal care and enthusiasm our brand needs. And all this time we were selling only ONE scent: Puredistance 1 Perfume. And we never did any form of paid advertising. The message is clear. We move carefully – step by step. To quote Bill Bryson from his fascinating book – a...

15 July 2010

THE ULTIMATE GIFT: THE PUREDISTANCE CRYSTAL PERFUME COLUMN

Sometimes people think the 17.5 ml Puredistance 1 Perfume Spray is only sold in combination with the Puredistance Crystal Column. Actually 17.5 ml Puredistance Master Perfumes can also be purchased separately from the Crystal Column. The idea is to have an elegant perfume spray that can be easily put in a handbag or suitcase, but also fits in a beautiful and rare jewel – the Puredistance Crystal Perfume Column – that can be be...

23 June 2010

QUINTESSENTIALLY PERFUME BOOK

Puredistance is listed in Quintessentially Perfume; a luxurious hard-back book chronicling the development and world of perfume. Perfume lovers will love the beautifully illustrated and in-depth interviews from perfume creators; eloquent articles from perfume writers and experts, as well as a showcase chapter paying tribute to 40 world class perfume brands. The book was compiled by perfume expert, Nathalie Grainger, and Roja Dove acted as creative director. The book features profiles on a range of...

09 June 2010

PUREDISTANCE MEETS CASHMERE IN LOVE IN ISTANBUL

Not so long ago Ulrike Knöll from Aus Liebe zum Duft wrote about Puredistance 1 Perfume: “The colour of the perfume alone is suggestive of cashmere or silk – reflects the character of the wearer. Reserved and precious – “understated elegance”, the essence of Puredistance”. So visiting Istanbul and reading about Esra Bezek, the owner of Cashmere in Love, I had to see her! In a very noisy city of more than 15 million...

28 March 2010

PUREDISTANCE IN DÜSSELDORF AT THE GLOBAL ART OF PERFUMES FAIR

This weekend the Puredistance team participated in a fragrance exhibition in Düsseldorf. Reactions on Puredistance 1 Perfume were in line with the reviews we got from perfume critics: ‘understated elegance’ was a phrase mentioned more than once. With pleasure our team explained the visitors the special ‘magic’ of Puredistance 1; unlike most perfumes Puredistance 1 changes after 1-2 hours into a subtle, sensuous skin scent that is close to the wearer. As the maker of...

02 January 2010

A NEW DECADE

As we welcome a new decade and look back, it is clear that the fragrance industry has seen some major changes. One of them is a trend towards niche perfumes. More and more small, independent fragrance companies try to find a place at the (over)crowded fragrance market. Puredistance is one of these companies. Back in 2002 the idea for Puredistance was born and 5 years later the introduction of Puredistance 1 Perfume was a fact. At that time...

03 December 2009

PUREDISTANCE CRYSTAL PERFUME COLUMN, A GIFT THAT LASTS

Few gifts today are real keepsakes. The lifecycle of products seems to shorten at an ever increasing speed. The results are: more waste, more pollution and many consumers that are constantly tiptoeing in order to keep the the short thrills of the buying experience going. I personally believe in fewer, but more satisfying buying experiences: gifts that last. Gifts that have a quality and ‘soul’ that is forever. Gifts that pass on from generation...

04 November 2009

PUREDISTANCE BEAUTIFULLY DISPLAYED AT ROJA DOVE’S HAUTE PARFUMERIE

Two weeks ago we visited Roja Dove’s ‘Temple of Scent’ in London; his Haute Parfumerie at the top floor of Harrods. The place is simply beautiful and Puredistance is proud to be displayed on one of the most prominent locations in the Parfumerie. For months Stephen Jones and Russ Sadler have worked on the perfect showcase for the Puredistance Crystal Columns. The result is wonderful and the result of hard work and genuine passion....

26 October 2009

The name ‘Puredistance’ interpreted by Minou2

‘The name of the perfume – Puredistance – is intriguing- sad, but radiant. It makes me think of a distant star that is so bright it seems near; of something unobtainable yet blindingly present.’ A quotation from Minou2 at www.perfumesmellinthings.blogspot.com...

Photo Stories

The latest Puredistance stories in pictures

Filter by Year

26

November 2013

PUREDISTANCE BLACK IS READY

28

October 2013

PUREDISTANCE HIGHLY APPRECIATED BY CHINESE PERFUME LOVERS

23

October 2013

INTERVIEW WITH ANTOINE LIE

16

September 2013

INTERVIEW WITH CLAYTON ILOLAHIA

02

August 2013

INTERVIEW WITH FASHION DESIGNER AND ILLUSTRATOR GABRIEL CONROY

14

June 2013

INTERVIEW WITH STANISLAWA MISSALA

07

June 2013

PUREDISTANCE PRESENT AT VIP PERFUME INSTYLE EVENT IN MOSCOW

29

April 2013

PUREDISTANCE EVENT AT HERMITAGE IN YEREVAN, ARMENIA

17

March 2013

INTRODUCTION OF A NEW 60 ML FLACON

27

February 2013

PUREDISTANCE IN LATVIA

22

February 2013

PUREDISTANCE IN BAKU

17

January 2013

LOOKING BACK AT 2012

02

November 2012

INTERVIEW WITH EGIJA ZVIEDRE

26

September 2012

LAUNCH OF OPARDU

24

March 2012

OPENING L’AMBASSADE DES PARFUMS RARES À PARIS

24

February 2012

FIRST PUREDISTANCE VIP EVENT IN CHINA

25

November 2011

VOTED BEST NICHE PERFUMERY BRAND BY + Q Perfume Blog

22

October 2011

PUREDISTANCE VS ‘POSHLOST’

13

July 2011

EXCLUSIVE LEATHER PERFUME HOLDERS

16

May 2011

REACTIONS ON PUREDISTANCE M

18

April 2011

PUREDISTANCE TEAM

24

November 2010

PUREDISTANCE STORE IN A STORE AT DORA THEOPHILOU

30

October 2010

ANTICA PROFUMERIA AL SACRO CUORE IN BOLOGNA

22

August 2010

KEEPING IT SIMPLE

15

July 2010

THE ULTIMATE GIFT: THE PUREDISTANCE CRYSTAL PERFUME COLUMN

23

June 2010