Photo Stories

The latest Puredistance stories in pictures

23

December 2023

Looking back at 2023

2023 for us has been the year in which we introduced our new perfume PAPILIO. And despite the fact we launched PAPILIO very recently (in September), we are already touched by many – often emotional – reactions. We trust this multifaceted ‘butterfly’ will continue to spread its wings and its message in 2024. Today we like to share with you some parts of various PAPILIO reviews that were published in the past 3 months....

17

October 2023

The Story of Puredistance PAPILIO

‘Embrace your true nature’ is the essential message of the new Puredistance PAPILIO. In today’s world many people don’t dare to live their own life. They allow others to dictate their sexuality, study, profession, clothes, looks etc. and in the end how they feel about themselves. This often takes away their energy, self-esteem and inner happiness. In the summer of 2020 I was sitting in my house at Ameland, surrounded by nature, looking at...

17

June 2023

Puredistance Tokyo Tour 2023

Puredistance sells its Master Perfume Collection in more than 40 countries. For years Japan has been one of the countries in which a select group of perfume lovers deeply appreciates our perfumes. We are officially sold and exclusively distributed by the ‘Grand Dame of Perfume’ in Japan: Sachiko Hatakeyama. And recently Puredistance is also available in the specialised perfume store of Aqua Bouquet in Kumamoto. In June Puredistance founder Jan Ewoud Vos visited Tokyo...

01

January 2023

TOUJOURS FIDÉLE

In 2002 I registered the name ‘Puredistance’ and started to work on building the company. I realised that launching a new perfume house with only one perfume (Puredistance I), would be an ‘all-or-nothing-venture’. Therefore I spent years figuring out the core values of Puredistance. Key to better understand the rich and beautiful history of perfume was buying hundreds of vintage perfume flacons. Especially in the first part of the twentieth century many legendary perfumes...

17

June 2022

PUREDISTANCE CELEBRATES ITS 20TH ANNIVERSARY

20 YEARS OF TIMELESS BEAUTY AND TRUE EXCLUSIVITY 20 years ago we registered the brand ‘Puredistance’. After the registration It took 5 years to complete the first perfume ‘Puredistance I’ and launch it from Vienna. So this year we celebrate our 20th anniversary! The highlights of these 20 years are described and visualised in two books we recently published. One book is the ‘The Story of Puredistance’ written by Birgit Oeckher from Vienna. Read...

15

May 2022

MV2Q Launching Soon

This Autumn we will launch a new perfume: Puredistance M V2Q that will replace our old ‘M’. Late last year Puredistance got a notification from Roja Parfums that they would no longer supply Puredistance M perfume oil to Puredistance due to the changes in IFRA regulations and the resulting need for reformulation. Therefore, we had to discontinue Puredistance M. We decided we would not approach another perfumer asking him to copy ‘M’. Puredistance is...

01

January 2022

Looking Back at 2021

2021 was the year we introduced the concept of the Magnificent XII Collection with the launch of No.12. And what we hoped for came true: No.12 was unanimously received as a great perfume, worthy of completing the circle of 12. As a matter of fact Puredistance No.12 showed up in many ‘Best of 2021’ lists. Visit our NEWS page to view all mentions. Early 2021 we introduced the Puredistance Notebook. A stylish notebook with...

26

October 2021

DESIGN & DEVELOPMENT OF THE PUREDISTANCE MAGNIFICENT XII DISPLAY

March 2019 we invited the interior architects Vadim and Vika Liskovich from Belarus to the Puredistance headquarters, asking them to help us with the design for a new display that would show the concept and the beauty of our – then upcoming – MAGNIFICENT XII COLLECTION. I had met Vadim and Vika the year before during a Puredistance event in Minsk and was impressed by the stylish design they had done for the store...

15

October 2021

VISUAL COLLAGES CREATED BY DIETER TELFSER IN VIENNA

Since the early beginnings of Puredistance, Dieter Telfser has shown a great interest in the world of Puredistance. Dieter is a South Tyrolean artist, designer and a highly original & unusual thinker who lives in Vienna. In 2007 he first came across Puredistance at a luxury event in Vienna and was given a blotter sprayed with Puredistance I Perfume. Back home he fixed the blotter under his nose to get to the heart of...

08

October 2021

ABOUT ILLUSTRATOR @ARTAVEJAS

“My name is Marta. Originally I am from Lithuania and in January 2022 it will be ten years that I am living in the United Kingdom. I love creativity, art and of course perfumes. The niche fragrance world I found accidentally in a facebook group, I never thought that niche perfumes are so unique, so different and its like a big journey with new stories. As I mentioned in the beginning – I love everything about creativity, art and perfumes. And...