Photo Stories

The latest Puredistance stories in pictures

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11

April 2025

The Story of Puredistance DIVANCHÉ

  • ‘It is my privilege to introduce to you our latest perfume: Puredistance DIVANCHÉ. This new perfume is the embodiment of purity, elegance, and quiet luxury. Inspired by the heavenly scent of blossoming Japanese Gardenia, this beautiful extrait de parfum unfolds with a touch of ripe fruits, leading into a floral heart of gardenia, jasmine, and tuberose.  Crystal clear white notes create a refined and lingering charm, leaving a long lasting impression of grace and...
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09

December 2024

Pure Tbilisi – Puredistance in Georgia

  • ‘The first week of December I stayed in Tbilisi, the capital of Georgia. I walked for two days through the old inner city and met many wonderful people. I noticed many similarities between Tbilisi, its people, their spirit and the core DNA of Puredistance. The city is authentic and the people are warm-hearted and personal; they take their time; artistry is all over and as a whole Tbilisi is a small gem that is...
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23

October 2024

Puredistance publishes a new photobook: TIMELESS BEAUTY

  • ‘If you ask me what characterizes the world of Puredistance most, it is the concept of Timeless Beauty. The past twenty years we have gone to great lenghts to create a collection of perfumes that will be treasured generation after  generation.  And with the same passion and the same feeling for timeless beauty, I have always photographed naturally beautiful models. All over the world.  In this new Photobook I have combined some of these...
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15

August 2024

Puredistance visits Crème de la Crème in Estonia, Latvia and Lithuania

  • Early August Puredistance founder Jan Ewoud Vos visited various Crème de la Crème stores in the Baltic Countries. We feel proud that for more than 10 years Crème de la Crème has presented Puredistance in a way that does justice to the beauty and exclusivity of our brand. For that reason only Crème de la Crème is allowed to sell Puredistance in these countries. The key message Jan Ewoud gave the Crème de la...
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18

June 2024

Puredistance in Taiwan

  • In Taiwan there is only one chain of perfumeries where our brand belongs: Noseway. They present and sell exclusive niche perfumes like Puredistance in way that does justice to the brands and to the customers. For that reason we gave Noseway full exclusivity for Taiwan. This month I visited their stores and enjoyed the great hospitality of Terence, Mendy and Davina. The highlight of my visit was a VIP event in Taichung where I...
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23

December 2023

Looking back at 2023

  • 2023 for us has been the year in which we introduced our new perfume PAPILIO. And despite the fact we launched PAPILIO very recently (in September), we are already touched by many – often emotional – reactions. We trust this multifaceted ‘butterfly’ will continue to spread its wings and its message in 2024. Today we like to share with you some parts of various PAPILIO reviews that were published in the past 3 months....
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17

October 2023

The Story of Puredistance PAPILIO

  • ‘Embrace your true nature’ is the essential message of the new Puredistance PAPILIO. In today’s world many people don’t dare to live their own life. They allow others to dictate their sexuality, study, profession, clothes, looks etc. and in the end how they feel about themselves. This often takes away their energy, self-esteem and inner happiness. In the summer of 2020 I was sitting in my house at Ameland, surrounded by nature, looking at...
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17

June 2023

Puredistance Tokyo Tour 2023

  • Puredistance sells its Master Perfume Collection in more than 40 countries. For years Japan has been one of the countries in which a select group of perfume lovers deeply appreciates our perfumes.  We are officially sold and exclusively distributed by the ‘Grand Dame of Perfume’ in Japan: Sachiko Hatakeyama. And recently Puredistance is also available in the specialised perfume store of Aqua Bouquet in Kumamoto. In June Puredistance founder Jan Ewoud Vos visited Tokyo...
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01

January 2023

TOUJOURS FIDÉLE

  • In 2002 I registered the name ‘Puredistance’ and started to work on building the company. I realised that launching a new perfume house with only one perfume (Puredistance I), would be an ‘all-or-nothing-venture’. Therefore I spent years figuring out the core values of Puredistance. Key to better understand the rich and beautiful history of perfume was buying hundreds of vintage perfume flacons. Especially in the first part of the twentieth century many legendary perfumes...
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17

June 2022

PUREDISTANCE CELEBRATES ITS 20TH ANNIVERSARY

  • 20 YEARS OF TIMELESS BEAUTY AND TRUE EXCLUSIVITY 20 years ago we registered the brand ‘Puredistance’. After the registration It took 5 years to complete the first perfume ‘Puredistance I’ and launch it from Vienna. So this year we celebrate our 20th anniversary! The highlights of these 20 years are described and visualised in two books we recently published.  One book is the ‘The Story of Puredistance’ written by Birgit Oeckher from Vienna. Read...
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15

May 2022

MV2Q Launching Soon

  • This Autumn we will launch a new perfume: Puredistance M V2Q that will replace our old ‘M’. Late last year Puredistance got a notification from Roja Parfums that they would no longer supply Puredistance M perfume oil to Puredistance due to the changes in IFRA regulations and the resulting need for reformulation. Therefore, we had to discontinue Puredistance M. We decided we would not approach another perfumer asking him to copy ‘M’. Puredistance is...
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01

January 2022

Looking Back at 2021

  • 2021 was the year we introduced the concept of the Magnificent XII Collection with the launch of No.12. And what we hoped for came true: No.12 was unanimously received as a great perfume, worthy of completing the circle of 12. As a matter of fact Puredistance No.12 showed up in many ‘Best of 2021’ lists. Visit our NEWS page to view all mentions. Early 2021 we introduced the Puredistance Notebook. A stylish notebook with...
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26

October 2021

DESIGN & DEVELOPMENT OF THE PUREDISTANCE MAGNIFICENT XII DISPLAY

  • March 2019 we invited the interior architects Vadim and Vika Liskovich from Belarus to the Puredistance headquarters, asking them to help us with the design for a new display that would show the concept and the beauty of our – then upcoming – MAGNIFICENT XII COLLECTION. I had met Vadim and Vika the year before during a Puredistance event in Minsk and was impressed by the stylish design they had done for the store...
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15

October 2021

VISUAL COLLAGES CREATED BY DIETER TELFSER IN VIENNA

  • Since the early beginnings of Puredistance, Dieter Telfser has shown a great interest in the world of Puredistance. Dieter is a South Tyrolean artist, designer and a highly original & unusual thinker who lives in Vienna. In 2007 he first came across Puredistance at a luxury event in Vienna and was given a blotter sprayed with Puredistance I Perfume. Back home he fixed the blotter under his nose to get to the heart of...
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08

October 2021

ABOUT ILLUSTRATOR @ARTAVEJAS

  • “My name is Marta. Originally  I am from Lithuania and in January 2022 it will be ten years that I am living in the United Kingdom. I love creativity, art and of course perfumes. The niche fragrance world I found accidentally in a facebook group, I never thought that niche  perfumes are so unique, so different and its like a big journey with new stories.     As I mentioned in the beginning  – I love everything about creativity, art and perfumes. And...
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26

September 2021

PUREDISTANCE No.12 ILLUSTRATED BY MARLEEN M

  • Marleen M. is part of the Puredistance team and she creates watercolor illustrations and portraits that are used for promotional materials and social media.  Marleen: “Since I was young I was always drawing in my spare time, and also during classtime when the teacher was not paying attention to me. Today I am really happy to work for a company where my art perfectly fits. I try to translate the deeper and finer emotions I feel...
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19

September 2021

NATHALIE FEISTHAUER ABOUT PUREDISTANCE No.12

  •  This is what Nathalie wrote to us: “Everything started after smelling Opium at sixteen: it was 
a revelation, a vocation. I began studying perfumes in Grasse 
 and continued in New York City. A beautiful time where I enjoyed success in the 90’s. Today I am an independent perfumer with a small lab in Montmartre. More than ever creating perfumes is a way for me to express feelings. Three years ago I met...
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12

September 2021

THE LAUNCH & STORY OF PUREDISTANCE No.12

  • The story of Puredistance started in 2002 with the concept of Puredistance I – the signature scent of Annie Buzantian. And with the launch of No. 12 – almost 20 years later – we have come full circle. A circle filled with many beautiful stories. The story of No.12 is one of them.  In 2018, the 5th. of June, I received an email from Lana in Zagreb. She is a dear friend and represents...
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18

July 2021

PUREDISTANCE GOLD VIDEO – MADE BY FEELINGS FROM A BLURRY NOTE IN SLOVENIA

  •  “We are Daniel and MaruÅ¡a (@feelings.from.a.blurry.note). We are a married couple and perfume lovers living in Slovenia. Our passion with fragrances went from being collectors to producing perfume films and photography. One of the names we have always had in mind for creating short films or any other visual type of content was Puredistance, as three of our all time favourite perfumes are produced by them so they have a special place in our...
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11

June 2021

Made in Madrid – by Oscar (@the_v_scentt)

  • More and more the world of Puredistance is becoming an artistic playground for the creative, perfume loving community. Mainly on Instagram, all sorts of creative people have posted thousands of original visuals inspired by our perfumes, our visuals and elegant brand DNA. Every now and then we are excited to discover an artist with a unique style or talent. Recently we found that Oscar from Madrid excelled in posting incredibly sharp pictures of the...
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20

January 2021

PUREDISTANCE VISUAL CONTEST WINNERS JUNE – DECEMBER 2020

  • Below we show you the 28 winners from June until December 2020. We feel very thankful to have such a loyal and creative following.    Many of you have thanked us for our visual contest that allowed them to have some moments of creative joy that were a welcome distraction from the flow of negative news last year. But we too, seeing so many beautiful Puredistance visuals being published – day after day and...
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29

September 2020

A NEW PUREDISTANCE PERFUME: RUBIKONA

  • Puredistance RUBIKONA – Launching October 15 2020 – was made by Cécile Zarokian in Paris. The creation of this perfume started with the word RUBIKONA that combines the deep and warm colour red of a RUBY with the timeless beauty of an ICON. RU BI KO NA … Four distinct sounds that together form their own small symphony. Much like a perfectly cut RUBY that fascinates by the various shades of red and intensities...
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04

June 2020

PUREDISTANCE VISUAL CONTEST WINNERS MAY

  • Below we show you the 12 winners from May. We like to thank all participants for their highly creative posts and we will continue this Visual Contest in the upcoming months with one change: not every week, but every month, 3 winners can select a 17.5 Puredistance perfume of choice: 1, ANTONIA, M, OPARDU or WARSZAWA. More information you will find on our Instagram- and Facebook pages. And as always: Less is More. Quality...
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15

May 2020

PUREDISTANCE VISUAL CONTEST WINNERS MARCH AND APRIL

  • Below we show you the 18 winners from our March and April Photo Contest. Every week we have enjoyed selecting the most beautiful and original posts. It has been our privilege to do so, since letting ourselves get lost in so many creations of beauty and elegance – in a time of destruction and negativity – allowed our minds to keep on focusing on the positive facets this world fortunately still has. We like...
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14

March 2020

WE TRY TO KEEP UP THE SPIRIT AS GOOD AS WE CAN

  • Three weeks ago we took this happy Puredistance Team picture, not knowing the Coronavirus would so quickly disrupt the normal way of life in almost every country in the world. Right now, while there is every reason for concern, we try to keep up the spirit as good as we can. We do this first by realising that we are privileged to be still healthy and work in a small and solid company that...
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24

December 2019

PUREDISTANCE GOLD EVENT IN MINSK

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11

December 2019

PUREDISTANCE GOLD GETS FANTASTIC REVIEWS

  • The first reviews about Puredistance GOLD have been published and in line with the first reactions of our customers, everyone so far loves GOLD.   After reading these reviews we are delighted by the way perfume lovers all over the world find the words to describe GOLD. Poetic beauty goes hand in hand with sharp insights into the various stages of GOLD’s development. Below you will find links to these first reviews.    ...
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14

October 2019

PUREDISTANCE WINDOW DISPLAYS IN THE WORLD

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25

July 2019

Puredistance Illustrator: Robin Keupink

  • In this Photo Story we share something about one of our creative team members: Robin Keupink. “My name is Robin. I am part of the production team at Puredistance. Aside that I also make illustrations, which include certain holiday illustrations that are posted on our social media, and illustrations that are used for specific printed works like postcards or notebooks. “I made the Puredistance Warszawa lady. I am particularly proud of that one, because...
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06

July 2019

PUREDISTANCE PRESENTATION AT CRIME PASSIONNEL IN THE HEART OF COPENHAGEN

  • Aivaras Stanevicius and Domas Monk: the team behind Crime Passionnel.  Situated in the heart of Copenhagen, Crime Passionnel offers a select range of hard-to-find fragrances. The brand selection and the knowledge of perfumes at Crime Passionnel is unique in Denmark. Puredistance is proud to be sold here and Crime Passionnel is the only store that is authorised to sell our brand in Denmark. The interior of Crime Passionnel is very special and is in...
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15

June 2019

The Story of Puredistance AENOTUS

Puredistance AENOTUS Illustration by Marleen Molenaar
  • More than ten years ago I founded Puredistance and I really love all eight perfumes we have done so far, but I missed my own signature scent in our collection. Three years ago (May 2015) I decided to start up the process of creating one. I came up with the name AENOTUS and asked Antoine Lie in Paris to create my signature scent. After having worked successfully with Antoine on Puredistance BLACK, WHITE and...
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31

May 2019

PUREDISTANCE PERFUME EVENTS IN TOKYO AND OSAKA

Puredistance-Master-Perfume-Event-Osaka-01
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